Nielsen is launching the first syndicated report to offer local-market streaming data.
The Local Streaming Insights Quarterly Solution report provides local-market metrics on TV app usage and streaming “to the glass” for more than 20 streaming apps, for the top 56 U.S. local markets.
“We are committed to working alongside our clients to help them deliver on their business objectives and access valuable local audiences at a deeper level” as the viewing landscape continues to evolve, stated Catherine Herkovic, executive vice president and managing director, Nielsen Local.