Knoxville-based independent advertising agency Tombras has been selected as Agency of Record (AOR) for Bellevue University, located in Bellevue, NE and currently serving more than 18,000 students. 

Annual ad spending for the account was not immediately available. 

The learning institution is looking to increase consideration for the brand and its offerings among working adults and in turn increase total student enrollment over the next five years.  

The scope of work includes data strategy, media (media buying and planning, SEO, marketing funnel curation, media testing and creative services.  

Tombras will develop a new creative platform and corresponding campaigns that will launch later this year.  

In addition to creative and media duties, Tombras will collaborate with Bellevue University to develop a co-branded curriculum for aspiring marketing professionals.  

Tombras has experience in building higher education curriculums. Last year the agency teamed with The University of Tennessee, Knoxville to establish a new ad and PR school that is dedicated to boosting the diversity of its student body and graduates and hopefully the industry as well.   

“Bellevue University has always been committed to innovation that puts students first. Through this new partnership, we are confident we will be able to reach, connect with and support working adults from all walks of life in their pursuit of a better life,” said Bellevue University President Mary Hawkins.  

Tombras was awarded the AOR relationship following a consultant-led review, initially facilitated by JLB + Partners. 

Other Tombras clients include Orangetheory Fitness, RealTruck, Casey’s, Subway, Steak-umm, Zaxby’s, BMW Motorrad, Josh Wines, and more.