• by Fern Siegel , November 8, 2023

Wolff Olins added two new creative directors: Andy Khatouli and George Adams.

Though based in the U.K., both Khatouli and Adams will work with global and local clients, collaborating with teams across the brand consultancy’s offices in New York, San Francisco and Los Angeles.

Adams joins from DesignStudio in Australia. Prior to that, he held posts at Weiden + Kennedy, Venturethree and NB Studio. Major clients have included Hong Kong Tourism board, Alibaba, Moet Hennessy and Honda. 

“In the right hands, brand can move the dial and change conversations for the good. “I'm not interested in creating safe work at Wolff Olins — and I know that's not the expectation from me,” Adams said.

Prior to Wolff Olins, Khatouli founded creative studio Oddigy. Previous clients included MTV, BBC, Google and Grey Goose. Before Oddigy, he worked at Ragged Edge and Studio Moross.

“I knew I needed to be around a team that wasn’t scared to break the rules, try the impossible and change people’s lives in the process,” Khatouli said.

In July, Wolff Olins hired 11 new creatives, four strategists and three additions to the engagement team.

Commenting on the latest hires, Emma Barratt, global executive creative director, said: “It’s not about who looks good on paper, but what difference they can bring, where they get their ideas, how they can help raise everyone’s game by adding their own flavor into our pot of creative ingredients. Diversity of thought is critical in our approach to creating transformative brands.” 

The agency, which revealed a visual rebrand last month, has done work for the Leeum Museum of Art, Instacart, GSK, The Metropolitan Museum of Art and TikTok.