Influencer Marketing agency Pixly has launched what it is calling a “podcast influencer division,” designed to connect brands with tailored podcast audiences. 

The new department complements Pixly’s core services, delivering influencer programs for brands across platforms including YouTube, TikTok, Instagram, and Twitch. It will use proprietary insights tools to match clients with the right podcasts. 

One of the first brands to utilize the new unit is NordVPN, an online virtual private network that safeguards devices and browsers from malware. Among the podcasts the agency has hooked up NordVPN with are The MacRumors Show, a weekly podcast hosted by Dan Barbera and Hartley Charlton, and GeniusBrain,” hosted by David So. 

Since its founding by CEO Gustav Lindell and COO Race Johnson in 2017, Pixly has activated more than 25,000 influencer videos, racking up more than 20 billion views. In addition to NordVPN, It works with brands like Epic Games, miHoYo, Opera Software, Manscaped, Warby Parker, and more.