- Book Publisher And Winery Team Up In New Promo
Around the Net In Brand Marketing, Thom Forbes - Friday, June 30, 2006
Book publisher Harper Collins wants to take the old idea of curli ...
- Chevy Revives And Updates Baseball-Themed Ads
Around the Net In Brand Marketing, Thom Forbes - Friday, June 30, 2006
General Motors' Chevrolet nameplate is going back to the future with ...
- Ocean Spray Links Craisins Brand To WNBA
Around the Net In Brand Marketing, Thom Forbes - Friday, June 30, 2006
Ocean Spray wants basketball fans to start snacking on its Craisins bra ...
- Marketers Ready To Try Mobile Couponing
Around the Net In Brand Marketing, Thom Forbes - Friday, June 30, 2006
Cost-conscious consumers needn't worry about clipping coupons to get discounts on product ...
- Bank of America Summer Marketing Plan Covers The Bases
Around the Net In Brand Marketing, Thom Forbes - Friday, June 30, 2006
Bank of America wants to play ball with its customers this summe ...
- Marketers Embrace Podcasts As Marketing Tools
Around the Net In Brand Marketing, Thom Forbes - Friday, June 30, 2006
Major marketers are beginning to experiment with podcasts--free audio programs that c ...
- Jaguar Hires Socialite As Living Ad
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 29, 2006
British automaker Jaguar is taking the concept of celebrity endorser and produ ...
- New Marketing Boss At Frito-Lay Named By New CEO
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 29, 2006
Frito-Lay North America has a new chief marketing officer, who was nam ...
- 'American Idol' Taylor Hicks To Endorse Ford
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 29, 2006
Ford Motor is nothing if not timely in its choice of celebri ...
- McDonald's And Disney End Agreement, But Will Stay Friends
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 29, 2006
A 10-year marriage between two major marketers is legally over, but ...
- New Study Shows Marketers Turning to Alternative Media
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 29, 2006
As if it was necessary, there's more evidence that marketers are movi ...
- BMW Gets Into The Swing of Things
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 28, 2006
Take that, Buick. BMW has signed a six-year deal with The P ...
- P&G Bows SMS Feature For Crest Campaign
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 28, 2006
Procter & Gamble has launched a traditional campaign driving consumers to ...
- J&J Buys Pfizer OTC Division
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 28, 2006
In the wake of its $16.6 billion agreement to purchase Pfizer's over-the-count ...
- Heinz Woos McDonald's In Push To Focus On Its Top Brands
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 28, 2006
H.J. Heinz Co. is wooing McDonald's Corp.'s--the one major restaurant chain n ...
- New Marketing Boss For Sara Lee Apparel
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 27, 2006
Sara Lee Branded Apparel--which includes brands like Hanes, Champion, Playtex, Bali, L'egg ...
- Steel Industry Tries To Change Image with New Campaign
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 27, 2006
The steel industry is sick and tired of getting a bad r ...
- P&G And GM Emerge As Top Ad Spenders In 2005
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 27, 2006
Think you spend a lot on advertising? How does a bill f ...
- Automakers' Ads Need To Be Consistent
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 27, 2006
If automakers want to succeed, their marketing messages need to be consisten ...
- Marketers Opt for Parody In Branded Segments
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 27, 2006
In what appears to be a potentially risky new trend, a handf ...
- P&G Will Push New Crest Pro-Health With $100 Million Ad Blitz
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 27, 2006
Procter & Gamble wants to return its Crest brand to the N ...
- Guinness Spot Takes Top Prize At Cannes
Around the Net In Brand Marketing, Thom Forbes - Monday, June 26, 2006
And the winner is....Guinness! There are so many award competitions out the ...
- More Marketers Targeting Gays With Gay-Themed Ads
Around the Net In Brand Marketing, Thom Forbes - Monday, June 26, 2006
An increasing number of mainstream marketers are beginning to come out ...
- Kellogg's Special K Brand Expands Product Portfolio
Around the Net In Brand Marketing, Thom Forbes - Monday, June 26, 2006
Kellogg Co.'s Special K brand is getting bigger and healthier. Long position ...
- Google New "Cost Per Action" Initiative Improves ROI
Around the Net In Brand Marketing, Thom Forbes - Monday, June 26, 2006
Marketers are always demanding a strong return on investment for their advertisi ...
- Celebrity Endorsers Take On International Flavor
Around the Net In Brand Marketing, Thom Forbes - Monday, June 26, 2006
Marketers have used celebrity endorsers to help them market their products a ...
- Gas Giveaway Gives Consumers What They Really Want
Around the Net In Brand Marketing, Thom Forbes - Monday, June 26, 2006
Two marketers have decided that the best way to capture consumers' attenti ...
- Internet Advertisers Start Watching the Clock
Around the Net In Brand Marketing, Thom Forbes - Friday, June 23, 2006
Marketers are beginning to pay more attention to what time of d ...
- Maurice Saatchi Has Just One Word for Ad Industry
Around the Net In Brand Marketing, Thom Forbes - Friday, June 23, 2006
Maurice Saatchi, who along with his brother, Charles, created an advertising agen ...
- Philanthropic Sponsorships on the Rise
Around the Net In Brand Marketing, Thom Forbes - Friday, June 23, 2006
An increasing number of marketers are discovering the benefits of philanthropy. Accordi ...