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oded napchi

Member since August 2016Contact oded

Oded comes from a rich and extensive background in media. Oded started his career in the radio were he founded and managed Israel's most popular music radio station. In TV Oded started as a show runnrer for prime time broadcast TV shows and later become head of content for the Israeli children channel, head of interactive and CCO of Noga communication, Israel's biggest vertical channel company. In 1999 Oded founded Valis a mobile communities start up that was the first to introduce location based communities. Following deals with Vodafone and Orange, Valis was sold in 2003 to Axis mobile. Oded also worked for McCann Erickson, BIP channel and Telad TV channel. At 2006 Oded joined the two founder of Valis in their new venture HIRO-Media the world leader for online video monetization. since 2010 Oded serves CMO of HIRO-Media

Meet oded at MediaPost Events

  • oded attended OMMA at SXSW, March 11, 2017
    Sheraton Austin Hotel

Articles by oded All articles by oded

  • Ad Quality Is 'Elephant In The Room' No One's Addressing in Digital News Daily on 11/01/2017

    This year will surely mark the turning point for the fall of the ad-supported model, due in part to ad blocking increases and premium publishers' migration to ad-free, subscription-based models. This makes me wonder why audiences are moving away from us, and why more and more people are willing to pay more just to avoid being exposed to ads. Wasn't it everyone's expectation that precisely targeted digital ads would raise the public's acceptance of advertising in the end? Still, the problem with digital is surprisingly simple: the poor technical quality of the ads we're exposed to.

  • To Segment Or Not to Segment: Where Is The volume? in MediaDailyNews on 03/31/2015

    While programmatic moves by premium publishers can address the data and target a portion of the equation, the question of volume still remains. Will the programmatic exchanges actually have enough quality inventory of premium publishers with sufficient data?

  • Video Content's Evolution in Video Insider on 03/04/2014

    Recently, while reading about Amazon's new Web series, I had a flashback moment to 2004, when we addressed the Internet's potential influence on video content, whether we'd be "leaning forward or leaning back", and other issues of the unknown. These discussions focused on the new storytelling, how the structure of the story would change, be it interactive stories or cat videos as new forms of entertainment. Looking back, it's clear that theories got it all wrong. Technology doesn't drive storytelling. The same content formats have existed for 75 years, since TV's early days.

  • 'Below The Fold' Ad Placement: Real Threat Or Not? in Video Insider on 06/05/2012

    Every now and then we hear about a new fraud threat. For a company that deals with these threats as part of its product offering, it's our bread and butter; the more threats, the more business for us. However, the discussion about "below the fold" ad placement has been stretched too far. Why?

Comments by oded All comments by oded

  • Why The Paradox Of Choice Doesn't Apply To Netflix by Gord Hotchkiss (Media Insider on 07/10/2018)

    Interesting insight, especially the difference between filtering and choosing. i tend to agree that schwartz experiement should be rechecked and reevalued. On the other hand, i think there are some other theories that reflect the same insight - people prefer not to choose. Dan Arieli's thesis claims (and sorry for making it so shallow) that on any given issue, majority of people will not have an opinion hence will prefer not to choose but recieve a recommendation. The human nature (unlike what was implied) itself is geared toward recieving orders and not choosing. We are a pack oriented spiecy, like gogs and unlike cats. We have 250 years of democracy and over 50000 years of monarchy/ alpha type in our history...While we love to see big things in big numbers we do not like to choose.Getting back to your analasys, i would claim that there is a big difference between different people and their will to choose. on avarage, ~10% will prefer to choose from a wide variety while the rest will prefer to choose from a limited variety or recieve a recommendation . these 10% will be different people in each decision type (i.e i have opinions once it is related to education, i dont have once its related to fashion)

  • I Am Television Advertising, And I Have A Problem by Maarten Albarda (Media Insider on 12/01/2017)

    i think this netflix effect - netflix offer very cheap - non economical - model that entities that try to be economical can not offer. once the bubble of netflix will burst ad supported will return.

  • Ad Quality Is 'Elephant In The Room' No One's Addressing by Oded Napchi (Digital News Daily on 11/01/2017)

    Thanks for the feedback. Your solution seems interesting indeed

  • Ad Quality Is 'Elephant In The Room' No One's Addressing by Oded Napchi (Digital News Daily on 11/01/2017)

    Not familiar with ad lightning but glad to hear more companies are joining the battle

  • Ad Quality Is 'Elephant In The Room' No One's Addressing by Oded Napchi (Digital News Daily on 11/01/2017)

    Thanks for the feedback. Indeed this is the challange we are facing

  • Ad Quality Is 'Elephant In The Room' No One's Addressing by Oded Napchi (Digital News Daily on 11/01/2017)

    Thanks for the feedback. My claim here is that while ads are always annoying, people accept them on tv and not online. Several reason may be found. I presented one.

  • Moat Introduces A New 'Score' by P.J. Bednarski (VidBlog on 11/23/2016)

    the only problem, as iab presented it, that most fo the 100% viewbility, 100% VTR comes from extremely annoying units as sliders.at the end of the day, high viewbility and VTR leads to a decline in intentions to buy/ recommend. numerous reaserches approved it (facebook, ias, ipg, nilesen etc)so be ware of the kpi you are looking for.

  • Some Popular Key Indicators That Aren't So Key by P.J. Bednarski (VidBlog on 08/29/2016)

    Hello everyone and thanks for the interest in our research. I am Oded Napchi, the CMO of HIRO-Media the commissioner of the study. You can find methodology notes in our research (link in the article). I will be glad to answer follow up questions, please email them to oded@hiro-media.com

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