David TiceMember since April 2001Contact David
Specializing in media research since 1994. Currently Senior Consultant with Hub Entertainment Research. Also consulting through TiceVision LLC. Formerly at GfK, Knowledge Networks (bought by GfK) and Statistical Research, Inc./SRI (bought by KN).
Articles by David All articles by David
- Upgrade Your Marketing To Boss Level By Using In-Game Marketing Power Ups in
Digital News Daily on
For marketers, the potential audience playing console games is compelling, but how receptive are they to advertising or marketing messages?
- A Tribute To Gale Metzger (By Some Of His Many Friends) in
Gale Metzger was one of the most brilliant people ever to work at Nielsen. Former head of NBC research Nick Schiavone, and a well-known critic of Nielsen, said "It's hard to remember anyone with 'Babe Ruth' status at Nielsen with the exception of Arthur Nielsen Sr. & Jr., Gale Metzger, Ed Schillmoeller and Erwin Ephron."
- Alexa, What Did You Do To My Marketing? in
Marketing Daily on
Almost half of people who don't intend to buy an Echo or a Home cite privacy concerns, so marketers need to step gingerly in using these devices for advertising or marketing purposes.
- Tech Forward With Teens: Stepping Outside The New Media Bubble in
Even with more devices for alternative viewing, tech-forward regions are still devotees of pay TV. Slicing the data further to compare tech-forward homes that have teenagers widens the gap even more.
Comments by David All comments by David
- Disjointed Industry Committee
Putting aside that this isn't a JIC as constituted elsewhere in the world, what happened to the excuse bandied about for decades that a creating a JIC in the USA was never done because it was potentially a non-competitive action subject to anti-trust laws? Did that change or does nobody believe anymore that a certain large media research company would threaten a JIC with antitrust?
- NBCU Seeks Nielsen 'Independence,' Sends RFPs To 50+ Potential Suppliers
(Television News Daily on
For anyone with an interest, I have almost all of the SRI SMART publications digitized and available on my website at http://ticevision.com/the-s•m•a•r•t-publication-archive/. Those and a couple of boxes of binders in my garage are I think the only remaining archive of the SMART laboratory.
- It's Not TV, It's TKO
(TV Watch on
Joe, it's misleading to compare these in "then year" dollars. Many options are online for calculating what $1 in 1984 is equivalent to in 2021; averaging several says the conversion is about $2.60. Thus, CBS revenues in 1984 would be worth about $24.7B today - putting it right between ByteDance and Amazon (and maybe indicating CBS then was a powerhouse people took for granted); and Time Warner would be tied on the 2021 list with Microsoft. Your overall point is certainly valid, that the players have notably changed in the ensuing 40 years, but i think you are overplaying your hand by not coverting to equivalent dollars.
- U.S. Now Has More Streaming Subscriptions Than People: Report
(Digital News Daily on
At some point, will any of these articles about Ampere and their clickbait press releases actually detail how they measure subscriptions? It is certainly not clearly stated in either these articles or on their own website. Part of data journalism is providing at least some context so readers can make a judgement on the quality of the data and its methodology.
- 6-Second Commercials Are Dumb
(Television News Daily on
Steve, I don't necessarily disagree with a lot of your points, but it would have been nice to have seen this opinion contrasted with actual research on linear 6s that the ARF released last week. Their first look was positive on 6s, although they do point out that so far 6s have generally been put in very favorable programs/pod positions.
- Fox's Two-Minutes-Per-Hour Ad Plan: The TV Times They Are A-Changin'
You say "The commercial-free content on the streaming services garners the lion's share of critical and social media attention, as well as the major awards these days." But a list compiled by Deadline of networks winning 3 or more Emmys in 2017 had Netflix and Hulu with 30, compared with 76 for traditional TV networks -- I wouldn't exactly call that the lion's share. But the streamers do seem to get far more attention, whether always deserved or not.
- Netflix TV Viewing Doubles in Three Years
(Video Insider on
Hi all. I just want to set the record straight that Netflix had nothing to do with this report - they did not sponsor it, nor do they buy it. For that matter, the article did not state or even imply that anywhere, so one should be mindful before jumping to conclusions.
- TV Network Brands: Taking A Hit From Streaming?
Actually, Leonard, thanks for proving my point by citing giant record companies that don't have a strong identity. But if you like rap, wouldn't it be a better signal to you if the record was put out by Def Jam than Epic? And wouldn't a Harvard University Press title signal a higher level of quality than a book published by Barnes & Noble's imprint? As I noted, networks without a clear image will suffer. I think people have a much closer relationship with TV networks than other media publishers and even if it isn't a key decision factor, the network is a signal of content, quality, and/or point-of-view - and if you don't get that, you are living in your own fairy tale.
- It's Like Deja Viewing Estimates All Over Again
(TV Watch on
Joe, don't forget the SMART system from Gale Metzger and SRI in the mid-late '90s.
- TV Stations Without HD Spots Miss Opportunity
May be a tempest in a teapot. In research done last year, we found that only about 20% of HD viewers both notice if ads are in HD or not and are more likely to watch an ad if it's in HD. A pessimist would say that ads may look better in HD but the actual payoff appears limited; an optimist would say something that may get 20% of an audience to pay more attention is great.