Amanda Bleich

Articles by Amanda All articles by Amanda

• Programmatic Consolidation Shouldn't Signal End Of Innovation in Digital News Daily on 04/04/2018
  

  Advertisers, agencies, entrepreneurs and investors -- everyone involved in the ad-technology space -- must understand that consolidation doesn't signal the end of programmatic innovation, nor the revolutionary spirit associated with it. There is still room for independent DSPs to stake a claim in the market. And it has become the advertiser's job to ensure the industry continues to push the envelope of what's possible in programmatic.

• What To Do When Programmatic Goes Wrong in Digital News Daily on 08/10/2017
  

  There are plenty of ways programmatic advertising can go wrong. Anyone with a few years' experience in this industry has likely seen this happen. While that's no reason to avoid programmatic entirely, perhaps it's time to proceed with caution. Consider a new approach: Advertisers take responsibility to be well-versed on the potential problematic areas, then arm themselves with actionable plans of what to do when things go south.

• Fighting Fake News Requires Multi-Pronged Programmatic Approach in Digital News Daily on 07/12/2017
  

  A recent study by BrightRoll found that 96% of advertisers are concerned about their ads appearing beside fake news when they buy media programmatically. Traditional media channels like cable TV are also affected. Now more than ever, advertisers have the responsibility not only to avoid suspicious traffic, but also to target publishers, online and otherwise, with high quality content. Yet In programmatic, where audience has taken on a much larger emphasis than content, effectively avoiding fake news requires a more detailed and coordinated strategy.

• Is Programmatic Self-Serve REALLY Self Service? in Real-Time Daily on 04/11/2017
  

  As digital ad buyers look for more control and transparency, we're seeing increasing demand for "self-service" models, where advertisers (or their agency) handle all programmatic ad buying in-house. With many players in the programmatic space, and an increasing level of sophistication on the buy side, it's realistic to assume self-service will continue to grow. But speak to anyone providing self-serve access to platforms, and there are some definite issues. Namely, many buyers rely heavily on vendors for services, despite their contractual agreements and intentions to bring everything in-house. This is a problem on several levels, because it stretches vendor teams very thin while ensuring advertisers remain almost fully dependent.

Comments by Amanda All comments by Amanda

• A Tale Of Two Tails by Ted McConnell (Media Insider on 12/14/2017)
  

  There is going to be a lot of legislation coming into play that will require publishers to obtain opt-in's from the consumer in order to utilize data.  This is going to be more so in EMEA.  However, when implemented, this could be a major crush to 3rd party data providers.  And, such a situation could really hurt the likes of Criteo.  In addition, 3rd party data segmentations can be extremely costly.  Do you think that things could be changing significantly in the new year?

• Advertisers Lack The Education To Keep Up With Technology by Laurie Sullivan (Data & Programmatic Insider on 10/09/2017)
  

  I agree with you completely.  The process takes time, and all parties need to be fully committed to participating.

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