AI-native digital ad platform Metadata.io recently launched a new agentic ad platform that spans processes from buying to creative, running and analyzing campaigns - alongside a sponsorship with F1 Academy driver Nicole Havrda, the first female Formula Pro USA Champion, driving the campaign.

What if CPG marketers had technology to identify and track purchases for a specific product and could use that data to build something similar for lookalike audiences based on AI causal analysis?

The New York Times' advertising arm is finding it can write its own future through technology.

Mixed confidence around using AI to measure, optimize and analyze campaigns has begun to make marketers uneasy as their companies demand better performance based on budgets. An MiQ study shows gaps that marketers must close.

A licensing deal with Netflix is being watched - allowing iHeartMedia to compete with YouTube - and integrations with tech firm StackAdapt and Amazon Ads, the company's advertising arm.

If a growth management advisor finds opportunities to improve a company's business by establishing metrics and measurement, the business becomes less dependent on internal politics. A consulting firm can work across a company's business, whereas the business units within the organization may not have the authority to do so.

AdsGency AI founder and CEO Bolbi Liu believes the average person has roughly 30,000 days to make their mark, but seems to have already done that at 29. She plans to develop a new operating system for ad platforms.

For many healthcare marketers including hospitals and health insurers that have long depended on SEM-driven customer acquisitions, the funnel is breaking down and even collapsing.

A recent partnership between Perion and Albertsons Media Collective combined purchase-based audience targeting, personalized creative, and closed-loop measurement to drive attributable sales.