A licensing deal with Netflix is being watched - allowing iHeartMedia to compete with YouTube - and integrations with tech firm StackAdapt and Amazon Ads, the company's advertising arm.

If a growth management advisor finds opportunities to improve a company's business by establishing metrics and measurement, the business becomes less dependent on internal politics. A consulting firm can work across a company's business, whereas the business units within the organization may not have the authority to do so.

AdsGency AI founder and CEO Bolbi Liu believes the average person has roughly 30,000 days to make their mark, but seems to have already done that at 29. She plans to develop a new operating system for ad platforms.

For many healthcare marketers including hospitals and health insurers that have long depended on SEM-driven customer acquisitions, the funnel is breaking down and even collapsing.

A recent partnership between Perion and Albertsons Media Collective combined purchase-based audience targeting, personalized creative, and closed-loop measurement to drive attributable sales.

"Amex Ads" is designed to connect brands with consumer cardmembers, using the company's first-party data. Ads will reach consumers who are likely to engage, shop, and spend.

Jason Downie, global CRO of Making Science's RAISING division, described generative AI and agentic AI with the analogy of a baseball game. The industry isn't even in the first inning - it has not entered the stadium yet.

Verve Group has acquired Captify's search intent data. Verve CEO Remco Westermann explained why this type of data remains key for accurately targeting ads to consumers without using browser cookies.

Search metrics were added to Walmart Data Ventures' Scintilla Digital Landscapes tool last week, part of a redesign introducing more than a dozen new insights into pre-purchase customer behavior on Walmart.com and the Walmart app.