Nikhil Nanivadekar, Amazon Ads principal engineer of generative AI, is building out features leading Amazon's ad department into agentic, audio, images and video through the company's marketplace and network of properties.

A new transparency rule took effect across the EU Sunday. Online retailers, travel groups and ad agencies are among the businesses that rushed to overhaul websites and customer service systems.

AI has lowered the cost of faking a click, an install or a conversion, and invalid traffic has become more sophisticated and more difficult to separate from the real thing.

Two complementary studies from the IAB reveal that 40% of consumers use AI daily, and 95% of publishers say LLMs have reshaped their business. Among the changes, digital advertising still needs stronger trust, infrastructure, attribution standards, and frameworks to close the gap between consumers and publishers.

Anthropic's AI engine Claude is the latest to change how a browser works. The company now has a built-in "sandbox" browser for its desktop Claude Code app, an agentic coding tool.

AI platforms may identify an increase in searches as intent, automatically raising bids on those queries. For media buyers, this raises challenges with allocation and campaign creative as brands work to avoid continuing campaigns that spread misinformation about them.

As many organizations struggle to see significant ROI from basic generative AI applications, martech leaders hope AI agents and agentic tech will deliver key operational efficiencies, Gartner says.

Adobe has significantly expanded its digital marketing and ad ecosystem, deploying advanced agentic AI, generative media optimization and programmatic search visibility tools.

Marketers will begin to see LinkedIn's new metrics broken down by percentages to determine who viewed the content, based on whether they are in or out of the poster's network.