An agentic platform launched last week to help brands and agencies plan and activate media campaigns using Seedtag's neuro-contextual intelligence technology through a conversational interface that acts as an assistant.

Brands are seeking cross-channel data analysis that provides a real consumer perspective. This could be within reach, based on unique ideas from Boathouse Chief Strategy Officer Sonia Chung.

Mobile apps generate hidden in-app browser activity to load sites in the background and convert mobile-origin activity into web traffic. IAS Threat Lab determined the threats are AI-driven.

Unilever has become increasingly confident using TV to reach consumers. Hellmann's latest Super Bowl ad demonstrates that its playful message encourages people to watch it again and again. And that's the whole idea.

As OpenAI began piloting ads in ChatGPT, The Knot began exploring how it could connect with audiences through conversational AI in chatbots and possibly through agentic commerce.

Media experts with old values, judgment and tools and U.S. legislation and rules are trying to manage technology never envisioned - a theme circulating through the advertising industry as AI technology kicks in to take on everything from ad targeting to agentic tasks.

The social media site, not for humans, shows retailers are not prepared for AI agent tech that could undermine online purchase security by introducing autonomous vulnerabilities built for traditional rules and human-paced threats are not equipped to handle.

Google quietly rebranded its "unified pricing rules" to "pricing rules" in Ad Manager in December, allowing publishers to set bidder-specific floor prices again. Many publishers are now experimenting and seeing results from the revised feature.

A study conducted by Ipsos found a large majority of Americans believe screens are a problem - especially how they are used and the attention and money people give them. The data suggests this ties into differences in optimism among youth in terms of views on the U.S. and the American dream.