A study by Kroger, Vidmob, and MMA Global examined whether predictive creative scoring can improve ecommerce outcomes by statistically identifying creative attributes driving increased sales conversions.

A new platform designed for CTV and FAST environments can support bid requests in real-time across more than 140 billion monthly CTV impressions and is being integrated with Yahoo DSP, StackAdapt and Viant.

A new scoring system will give marketers using Pinterest Ads Manager a view of how well a campaign is set up to perform across its setup, creative mix and signal strength.

Marketing and business data should be used to drive future growth, not just report on past spending, according to Google.

Agentic capabilities have become a major focus for independent ad and marketing agency RPA. The services now run the gamut from advanced causal modeling to media buying.

Humans process and synthesize content differently than agentic technology. Bots require simplified content so they can interpret it more easily. This makes the word "innovation" in Nina Gould's title at Forbes very interesting.

What does it mean for brands and creators following and optimizing citations in AI engines as rules and metrics change?

Shifts in consumer behavior are pushing advertisers to track shopping preferences more closely and launch campaigns earlier, as shoppers more easily compare products and become familiar with brands.

Nikhil Nanivadekar, Amazon Ads principal engineer of generative AI, is building out features leading Amazon's ad department into agentic, audio, images and video through the company's marketplace and network of properties.