AI platforms may identify an increase in searches as intent, automatically raising bids on those queries. For media buyers, this raises challenges with allocation and campaign creative as brands work to avoid continuing campaigns that spread misinformation about them.

As many organizations struggle to see significant ROI from basic generative AI applications, martech leaders hope AI agents and agentic tech will deliver key operational efficiencies, Gartner says.

Adobe has significantly expanded its digital marketing and ad ecosystem, deploying advanced agentic AI, generative media optimization and programmatic search visibility tools.

Marketers will begin to see LinkedIn's new metrics broken down by percentages to determine who viewed the content, based on whether they are in or out of the poster's network.

"We are looking at the KPIs, but also doing a brand-lift study via this campaign," said Redbarn VP of Marketing Megan Robles. Measurement details will become available in late July.

The agreement begins this year and extends through the 2028 election season, likely signaling a new service to provide up-to-the-minute stats on political data, making use of AP's vote-count system.

The platform allows AI to understand context, concepts and relationships - turning words, images, or consumer behaviors into a list of numbers so a computer can understand its meaning.

OpenAI, Microsoft and others recently introduced ads in their chatbots that create incentives to identify conversations and track user behavior for ad targeting and conversion measurement, but what happens to user privacy when companies begin tracking and analyzing these conversations?