Agentic capabilities have become a major focus for independent ad and marketing agency RPA. The services now run the gamut from advanced causal modeling to media buying.

Humans process and synthesize content differently than agentic technology. Bots require simplified content so they can interpret it more easily. This makes the word "innovation" in Nina Gould's title at Forbes very interesting.

What does it mean for brands and creators following and optimizing citations in AI engines as rules and metrics change?

Shifts in consumer behavior are pushing advertisers to track shopping preferences more closely and launch campaigns earlier, as shoppers more easily compare products and become familiar with brands.

Nikhil Nanivadekar, Amazon Ads principal engineer of generative AI, is building out features leading Amazon's ad department into agentic, audio, images and video through the company's marketplace and network of properties.

A new transparency rule took effect across the EU Sunday. Online retailers, travel groups and ad agencies are among the businesses that rushed to overhaul websites and customer service systems.

AI has lowered the cost of faking a click, an install or a conversion, and invalid traffic has become more sophisticated and more difficult to separate from the real thing.

Two complementary studies from the IAB reveal that 40% of consumers use AI daily, and 95% of publishers say LLMs have reshaped their business. Among the changes, digital advertising still needs stronger trust, infrastructure, attribution standards, and frameworks to close the gap between consumers and publishers.

Anthropic's AI engine Claude is the latest to change how a browser works. The company now has a built-in "sandbox" browser for its desktop Claude Code app, an agentic coding tool.