Search metrics were added to Walmart Data Ventures' Scintilla Digital Landscapes tool last week, part of a redesign introducing more than a dozen new insights into pre-purchase customer behavior on Walmart.com and the Walmart app.

Analysis of August mega-investment rounds showed late-stage funding indicates no signs of slowing for AI-supported companies across the advertising space. Neither do investments in AI-based startups.

DSP strategies are moving beyond automation with support from agentic technology. This sparked a discussion during the weekend about optimizing bid strategies through predictive algorithms and real-time optimization across the entire ad buying process.

United Airlines and its agency Carat USA used Sightly's AI technology to surface real-time data and raise awareness of the airline's focus on customer values.

Data, analysis, and analytics are a major part of safeguards. A research paper describes multistep reasoning and how Claude thinks before it gives a response.

Ignoring AI's potential risks can make it a liability - even for Google, which is piloting a finance page that allows users to ask detailed questions about the financial sector and receive comprehensive answers generated by AI based on real-time data from across the web.

Researchers have introduced a systematic framework for LLMs that emphasizes their indifference to truth. A high score signals the model is producing confident-sounding statements with a degree of certainty or reliability.

Data-driven CTV ad firm Strategus created a platform to give advertisers proof of performance through a direct link between CTV ad impressions and sales, using compliant, identity-resolved data and support from Experian and Snowflake.