MAD London Editions for March 2016
- MAD London - Thursday, March 31, 2016
- Publicis' Levy Clarifies 4As Remarks, Calls WPP's Sorrell Hypocrite
- Adblock Plus Wins Major Case In Germany
- Customer Behaviour Should Guide Marketers On Email Frequency
- Dentsu Aegis To Acquire Darwin, One Of China's First Digital Agencies
- UK Consumer Confidence Takes A Dip Amidst Brexit Debate
- Google Brings Immersive VR Content To Apple iPhone
- Think Macro, Act Micro: Study Reveals Sweet Spot Of Influencer Marketing
- Snapchat Takes On WhatsApp With Latest Update
- The Mobile Ad Eyeball Challenge
- Red Bull Media Partners With Reuters
- Wearable Devices: A Love-Hate Relationship
- Marketing Meets Security Risks; 58% Of Consumers Concerned
- Brands Can Offer Uber Inside Their Own Apps
- Eurostar Launches New Train With Instagram Campaign
- Nike Puts Fans In Turkey's Halftime Locker Room With 360-Degree Ad
- BuzzFeed Launches Dedicated UK News App
- 'The Times' And 'Sunday Times' Merged Web Site Dial Down Rolling News For 'Editions'
- France Considers Law That Would Ban After Work Email
- Are BuzzFeed And Red Bull Showing 'The Times' How To Do Media?
- MAD London - Thursday, March 24, 2016
- OTT Emerges As Fastest-Growing Source Of Ad Views, Accelerates Redefinition Of 'TV'
- Vice Co-Founder Tells Brands To Partner Up In A World Without Advertising
- Are You Ready For An Ad-Free World?
- Formula For Email Success: Help Three Times, Sell Once
- Android Pay To Launch In The UK In 'The Next Few Months'
- Reachpocalyse 2016 -- The Fallout From Instagram's Algorithm Change
- Sorrell: Too Early To Condemn JWT Ex-CEO Martinez
- Chanel Picks RKCR/Y&R In WPP Inter-Agency Pitch
- Google's New Webmaster Guidelines
- Easter Break - MAD London Returns March 31st
- Sky Snaps Up Exclusive F1 Rights 2019 to 2024
- Measurement, Tech, UX Meet In Primer On Improving Viewability For Publishers
- Your Management Style Will Determine Your Success As Marketer
- Camelot Signs Sponsorship Deal With Britain's Got Talent
- Liverpool Extends 25-Year Relationship With Carlsberg
- Co-Op Group Retains Leo Burnett
- WPP Chief Acknowledges That Sexism Is A Problem In Adland
- Rupert Murdoch Papers Post A Loss
- MAD London - Wednesday, March 23, 2016
- New Approach At Publicis Groupe: 'Sapient Inside'
- Return Of The Gagging Order
- The Media Business Is Mad Business
- Adobe Unveils New Marketing Cloud Powered By Data Science
- iPhone SE -- Why Small Might Be Better For Mobile Advertising
- The Next Revolution Will Not Be Televised, But Instant-Messaged
- Big Data Has A New Buzzword Rival -- Small Data
- Study Reveals The Obvious: People Leave Agency Jobs Because Of Low Pay, Bad Work/Life Balance, Lack Of Strategic Vision
- Johnston Press Ready To Sell Some Local Titles
- McDonald's Launches Campaign To Highlight Happy Meal Health Improvements
- Bing Ads Testing Programmatic Ad Copy Creation
- Blocking The Blockers -- Europe Turns The Screws On Digital Shoplifters
- MAD London - Tuesday, March 22, 2016
- French Media Unites Against Ad Blocking
- Hearst Magazines UK Adds 2 Titles To Magzter Gold
- Apple Shows Off Smaller iPhone, iPad; Holding Fast On Encryption
- Spotify Claims New Mobile Ads Are "100% Viewable"
- Smartphone Streaming On The Rise
- Facebook Messenger Ads: 3 Predictions For The Future
- UK To Boom Due To Internet Advertising Adoption, ZenithOptimedia Predicts
- comScore Partners With Adobe For Cross-Device Measurement
- Mobile Payments Keep Growing And Growing
- Apple Watch Price Brought Down To GBP250, New Straps Launched
- The Next Revolution Will Not Be Televised, But Instant-Messaged
- BBC Project Will Engage One Million UK Kids In Coding
- Mail Group Signs Big Lidl Deal
- Aer Lingus & easyJet Are the Airlines That Sent the Most Post Booking Emails in December
- Global Ad Spending To Rise 4.6% to $579 Billion
- Science Reveals What Makes A Memorable Ad (Hint -- It's Not A Call To Action)
- MAD London - Monday, March 21, 2016
- Zenith Downgrades Its Global Ad Spend Forecast
- Fizzy Drinks Makers Set To Sue Government Over Sugar Tax
- Could Tailored Ads Be The Answer To Ad Blocking?
- Bauer Consumer Media's UK Division Adds 44 Magazines to Magzter
- Analytics Innovation Makes Twitter Facebook's Equal, Claims UK Managing Director
- Why Mobile Programmatic Will Become An Advertising Necessity
- UK's 'Guardian' Cuts 250 Positions
- Johnston Press Confident It Can Boost 'i' Circulation
- It's Time To Connect TV & Social Advertising At The Hip
- New Sky Channel Will Air Some Premier League Football To Non Sports Subscribers
- Getting Ahead Of The VR Craze To Come
- Pernod Ricard Boss Says Consumers Can See When CSR Is Not Genuine
- Sainsbury's Increases Argos Bid In Attempt To Lead The High Street
- The Woman Leading EU's Antitrust Cases
- Independent On Sunday Publishes For The Last Time In Print
- First Profits -- And Then A Very Ordinary Future Looms For Twitter
- MAD London - Friday, March 18, 2016
- Sky Dips Its Toe In VR
- Averting The Apocalypse: JWT's 'Rape Guy' Resigns
- Smartwatch Sales Double After Apple Watch Launch
- Why Instagram Is Right To Shove Its Algorithm Down Users' Throats
- Exterion Beats JCDecaux To Billion-Pound TfL Deal
- 110 Million Wearables To Hit The Market This Year, Up 38%
- Most News Sites See Traffic Drops
- Female Empowerment In Adland: Everybody Must Be Part Of The Solution
- Lidl Launches First Loyalty Scheme
- Retirees Are Diverse -- Stop Treating Them As One Group
- 'Guardian' Cuts Include 250 Jobs
- Will TfL Finally Put The Digital In Digital Outdoor?
- UK Email Engagement Jumps in 2015; Trouble Ahead For Retail?
- Google's Smart Reply Arrives On The Web
- Twitter Makes App, Site Traffic Easier To Navigate
- MAD London - Thursday, March 17, 2016
- Nielsen Finds Little Demand For Ads In Video-On-Demand, Apathy Growing
- Milkshakes Dodge The Sugar Tax That Will Hit Fizzy Drinks
- WPP's Sorrell LEAPS To Another Big Windfall Bonus
- Publishers And Ad Blockers Need To Talk About Compensation
- Will Google 360 Help Brands Better Understand Omnichannel?
- No Cord-Cutting Please, We're British
- Tax Break For Local Papers
- Up To 79% Of Downloaded Data Per Article Is Advertising
- Two In Three Catch-Up TV Viewers Would Like To Block Ads
- Real-Time Data Revolution On Its Way, Says Unilever
- Instagram Explains New Timeline Policy -- But Will It Damage The Brand?
- BMW To Push Retail Online Hub Where Customers Buy Online
- The Independent Launches Campaign For Its Subscription App
- Date Night Mentality Keeps Email Fresh
- MAD London - Wednesday, March 16, 2016
- Apple To Launch New Ad Formats In News App
- Instagram Changes Mirror Facebook, Fans In Uproar
- Viant 2015 Analysis: Viewability Rates Hardly Budge
- Smoking Gun? Johnson Amends Suit Against JWT CEO, Adds DVD Evidence
- PlayStation VR Will Launch in October For GBP349
- The Great (And Pointless) App-Versus-Mobile-Web Debate
- JWT Hires Top NY Lawyer To Head Investigation Into CEO Conduct
- Sir Martin Sorrell's Pay Package Soars To GBP70m
- Tesco Boss Tells Amazon -- 'Bring It On'
- Oculus, Sony, HTC -- Which VR Headset Should You Buy?
- Discovery Sets Up Ad Sales Team In London For Olympics
- Waitrose Trials Mobile Self-Scan And Pay Service
- Virgin Radio To Be Relaunched
- Social Media Free Rides Over As Instagram And Twitter Copy Facebook
- MAD London - Monday, March 14, 2016
- SXSW 2026: Robots Replace Uber Drivers, Provide Eldercare
- Jurys Inn Starts Search For Creative Agency
- Wikipedia's Wales: We're Becoming A News Publisher
- WPP's Sir Martin Sorrell Handed GBP60m Worth Of Shares
- Revenue? Who Needs Revenue?
- WPP Has Probed JWT CEO's Alleged Misconduct For Weeks; JWT Launches Its Own Inquiry
- BP Ends Tate Sponsorship
- Startup Mythologies
- Justin Bieber Outdoor Campaign Synced To Capital Radio Playlist
- The MultiChannel Balancing Act For Publishers
- Tesco's CEO Says Accounting Scandal Was A Catalyst For Change
- John Lewis Claims Online Popularity Is Central To Retail Marketing Success
- 'The Economist' Links Success To Social Media Following
- AdBlock Plus Hints At New Model To Reward 'Content That Users Like'
- Focus On Customers And Brand-Building, Not Tech And Headlines
- MAD London - Friday, March 11, 2016
- JWT Global CEO Gustavo Martinez Sued For Sexual Harassment
- Mobile Ad Spend To Overtake Desktop This Year
- What's Ahead For Mobile Programmatic
- Dentsu Aegis Network Acquires Analytics Firm Cardinal Path And Agency Group Adexpres
- Disney Has No Idea Who Saw 'Star Wars' But Wants To Get More Personal With Audiences
- Web Users Spend 109 Minutes Per Day On Social Media
- BBC And ITV In Talks About Netflix-Style Service
- Agency's 'Probably A SXSW Talk' Mercilessly Mocks Increasingly Ridiculous Conference Topics
- RBS CMO Warns Of Marketers Chasing Every Latest Trend And Tool
- UK's Criminal Justice System's Email System is Being Upgraded to Improve Security
- Advertisers Concerned By Low Circulation At 'New Day'
- Newsworks To Launch National Newspapers Campaign Next Week
- London Promotes Itself To North American 'Superfans'
- Mobile-First World To Be Fueled By Collapse In Desktop Search
