MAD London Editions for March 2016
MAD London - Thursday, March 31, 2016
Customer Behaviour Should Guide Marketers On Email Frequency
Publicis' Levy Clarifies 4As Remarks, Calls WPP's Sorrell Hypocrite
Adblock Plus Wins Major Case In Germany
Dentsu Aegis To Acquire Darwin, One Of China's First Digital Agencies
Google Brings Immersive VR Content To Apple iPhone
UK Consumer Confidence Takes A Dip Amidst Brexit Debate
The Mobile Ad Eyeball Challenge
Snapchat Takes On WhatsApp With Latest Update
Think Macro, Act Micro: Study Reveals Sweet Spot Of Influencer Marketing
Red Bull Media Partners With Reuters
Wearable Devices: A Love-Hate Relationship
Brands Can Offer Uber Inside Their Own Apps
Marketing Meets Security Risks; 58% Of Consumers Concerned
Eurostar Launches New Train With Instagram Campaign
Nike Puts Fans In Turkey's Halftime Locker Room With 360-Degree Ad
BuzzFeed Launches Dedicated UK News App
'The Times' And 'Sunday Times' Merged Web Site Dial Down Rolling News For 'Editions'
France Considers Law That Would Ban After Work Email
Are BuzzFeed And Red Bull Showing 'The Times' How To Do Media?
MAD London - Thursday, March 24, 2016
Are You Ready For An Ad-Free World?
Formula For Email Success: Help Three Times, Sell Once
Vice Co-Founder Tells Brands To Partner Up In A World Without Advertising
OTT Emerges As Fastest-Growing Source Of Ad Views, Accelerates Redefinition Of 'TV'
Android Pay To Launch In The UK In 'The Next Few Months'
Reachpocalyse 2016 -- The Fallout From Instagram's Algorithm Change
Sorrell: Too Early To Condemn JWT Ex-CEO Martinez
Google's New Webmaster Guidelines
Chanel Picks RKCR/Y&R In WPP Inter-Agency Pitch
Easter Break - MAD London Returns March 31st
Sky Snaps Up Exclusive F1 Rights 2019 to 2024
Measurement, Tech, UX Meet In Primer On Improving Viewability For Publishers
Your Management Style Will Determine Your Success As Marketer
Camelot Signs Sponsorship Deal With Britain's Got Talent
Liverpool Extends 25-Year Relationship With Carlsberg
Co-Op Group Retains Leo Burnett
WPP Chief Acknowledges That Sexism Is A Problem In Adland
Rupert Murdoch Papers Post A Loss
MAD London - Wednesday, March 23, 2016
New Approach At Publicis Groupe: 'Sapient Inside'
Return Of The Gagging Order
The Media Business Is Mad Business
Adobe Unveils New Marketing Cloud Powered By Data Science
The Next Revolution Will Not Be Televised, But Instant-Messaged
iPhone SE -- Why Small Might Be Better For Mobile Advertising
Study Reveals The Obvious: People Leave Agency Jobs Because Of Low Pay, Bad Work/Life Balance, Lack Of Strategic Vision
Big Data Has A New Buzzword Rival -- Small Data
Johnston Press Ready To Sell Some Local Titles
McDonald's Launches Campaign To Highlight Happy Meal Health Improvements
Bing Ads Testing Programmatic Ad Copy Creation
Blocking The Blockers -- Europe Turns The Screws On Digital Shoplifters
MAD London - Tuesday, March 22, 2016
Apple Shows Off Smaller iPhone, iPad; Holding Fast On Encryption
French Media Unites Against Ad Blocking
Hearst Magazines UK Adds 2 Titles To Magzter Gold
Smartphone Streaming On The Rise
Facebook Messenger Ads: 3 Predictions For The Future
Spotify Claims New Mobile Ads Are "100% Viewable"
Mobile Payments Keep Growing And Growing
UK To Boom Due To Internet Advertising Adoption, ZenithOptimedia Predicts
comScore Partners With Adobe For Cross-Device Measurement
The Next Revolution Will Not Be Televised, But Instant-Messaged
Apple Watch Price Brought Down To GBP250, New Straps Launched
BBC Project Will Engage One Million UK Kids In Coding
Mail Group Signs Big Lidl Deal
Aer Lingus & easyJet Are the Airlines That Sent the Most Post Booking Emails in December
Global Ad Spending To Rise 4.6% to $579 Billion
Science Reveals What Makes A Memorable Ad (Hint -- It's Not A Call To Action)
MAD London - Monday, March 21, 2016
Could Tailored Ads Be The Answer To Ad Blocking?
Zenith Downgrades Its Global Ad Spend Forecast
Fizzy Drinks Makers Set To Sue Government Over Sugar Tax
Why Mobile Programmatic Will Become An Advertising Necessity
Analytics Innovation Makes Twitter Facebook's Equal, Claims UK Managing Director
Bauer Consumer Media's UK Division Adds 44 Magazines to Magzter
UK's 'Guardian' Cuts 250 Positions
Johnston Press Confident It Can Boost 'i' Circulation
It's Time To Connect TV & Social Advertising At The Hip
New Sky Channel Will Air Some Premier League Football To Non Sports Subscribers
Getting Ahead Of The VR Craze To Come
Pernod Ricard Boss Says Consumers Can See When CSR Is Not Genuine
Sainsbury's Increases Argos Bid In Attempt To Lead The High Street
The Woman Leading EU's Antitrust Cases
Independent On Sunday Publishes For The Last Time In Print
First Profits -- And Then A Very Ordinary Future Looms For Twitter
MAD London - Friday, March 18, 2016
Averting The Apocalypse: JWT's 'Rape Guy' Resigns
Sky Dips Its Toe In VR
Why Instagram Is Right To Shove Its Algorithm Down Users' Throats
Smartwatch Sales Double After Apple Watch Launch
110 Million Wearables To Hit The Market This Year, Up 38%
Exterion Beats JCDecaux To Billion-Pound TfL Deal
Female Empowerment In Adland: Everybody Must Be Part Of The Solution
Most News Sites See Traffic Drops
Lidl Launches First Loyalty Scheme
Retirees Are Diverse -- Stop Treating Them As One Group
'Guardian' Cuts Include 250 Jobs
Twitter Makes App, Site Traffic Easier To Navigate
Google's Smart Reply Arrives On The Web
UK Email Engagement Jumps in 2015; Trouble Ahead For Retail?
Will TfL Finally Put The Digital In Digital Outdoor?
MAD London - Thursday, March 17, 2016
Nielsen Finds Little Demand For Ads In Video-On-Demand, Apathy Growing
Milkshakes Dodge The Sugar Tax That Will Hit Fizzy Drinks
WPP's Sorrell LEAPS To Another Big Windfall Bonus
Publishers And Ad Blockers Need To Talk About Compensation
Will Google 360 Help Brands Better Understand Omnichannel?
No Cord-Cutting Please, We're British
The Independent Launches Campaign For Its Subscription App
BMW To Push Retail Online Hub Where Customers Buy Online
Instagram Explains New Timeline Policy -- But Will It Damage The Brand?
Real-Time Data Revolution On Its Way, Says Unilever
Two In Three Catch-Up TV Viewers Would Like To Block Ads
Up To 79% Of Downloaded Data Per Article Is Advertising
Tax Break For Local Papers
Date Night Mentality Keeps Email Fresh
MAD London - Wednesday, March 16, 2016
Apple To Launch New Ad Formats In News App
Instagram Changes Mirror Facebook, Fans In Uproar
Viant 2015 Analysis: Viewability Rates Hardly Budge
The Great (And Pointless) App-Versus-Mobile-Web Debate
Smoking Gun? Johnson Amends Suit Against JWT CEO, Adds DVD Evidence
PlayStation VR Will Launch in October For GBP349
JWT Hires Top NY Lawyer To Head Investigation Into CEO Conduct
Sir Martin Sorrell's Pay Package Soars To GBP70m
Tesco Boss Tells Amazon -- 'Bring It On'
Oculus, Sony, HTC -- Which VR Headset Should You Buy?
Discovery Sets Up Ad Sales Team In London For Olympics
Waitrose Trials Mobile Self-Scan And Pay Service
Virgin Radio To Be Relaunched
Social Media Free Rides Over As Instagram And Twitter Copy Facebook
MAD London - Monday, March 14, 2016
SXSW 2026: Robots Replace Uber Drivers, Provide Eldercare
Jurys Inn Starts Search For Creative Agency
Wikipedia's Wales: We're Becoming A News Publisher
WPP's Sir Martin Sorrell Handed GBP60m Worth Of Shares
Revenue? Who Needs Revenue?
WPP Has Probed JWT CEO's Alleged Misconduct For Weeks; JWT Launches Its Own Inquiry
BP Ends Tate Sponsorship
Startup Mythologies
The MultiChannel Balancing Act For Publishers
Justin Bieber Outdoor Campaign Synced To Capital Radio Playlist
Tesco's CEO Says Accounting Scandal Was A Catalyst For Change
John Lewis Claims Online Popularity Is Central To Retail Marketing Success
'The Economist' Links Success To Social Media Following
AdBlock Plus Hints At New Model To Reward 'Content That Users Like'
Focus On Customers And Brand-Building, Not Tech And Headlines
MAD London - Friday, March 11, 2016
JWT Global CEO Gustavo Martinez Sued For Sexual Harassment
Mobile Ad Spend To Overtake Desktop This Year
What's Ahead For Mobile Programmatic
Dentsu Aegis Network Acquires Analytics Firm Cardinal Path And Agency Group Adexpres
Disney Has No Idea Who Saw 'Star Wars' But Wants To Get More Personal With Audiences
Web Users Spend 109 Minutes Per Day On Social Media
Agency's 'Probably A SXSW Talk' Mercilessly Mocks Increasingly Ridiculous Conference Topics
BBC And ITV In Talks About Netflix-Style Service
RBS CMO Warns Of Marketers Chasing Every Latest Trend And Tool
UK's Criminal Justice System's Email System is Being Upgraded to Improve Security
Advertisers Concerned By Low Circulation At 'New Day'
Newsworks To Launch National Newspapers Campaign Next Week
London Promotes Itself To North American 'Superfans'
Mobile-First World To Be Fueled By Collapse In Desktop Search
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