MAD London Editions for June 2016
MAD London - Thursday, June 30, 2016
Email Proven To Be Consumers' Marketing Channel Of Choice, As Long As There Is Control
Facebook Revamps News Feed For Brands
Nestle To Allow Start-Ups To Bid For Brand Briefs Through New Innovation Platform
British Reactions In The Aftermath Of Brexit
John Lewis Announces Accelerator Short List
UK Consumer Confidence Slumps
Disney's Smart Light Innovations: Adding New Magic To Marketing
The Brexit Vote: What It Is Ain't Exactly Clear
Rapp CEO Alexei Orlov Departs Under The Cloud Of A Discrimination Suit
Adland Fears Sharp Drop In Spend Following Brexit Vote
Airlines, Construction, Financial Services And Property Companies Expected To Reduce Ad Spend Immediately
NOW TV Adds Freeview As Well As Call And Broadband Packages
Apple Patents Tech To Stop iPhones Recording Gigs
DMA Assures UK Email Marketers Their Voice Will Still Be Heard In Brussels
ICO Statement Shows Continued Commitment To UK Privacy Law Update
Reap What You Sow -- UK Papers Will Be Hit Hardest By Brexit Ad Slump
MAD London - Wednesday, June 29, 2016
Global Newspaper Circ Rises On Asian Growth
Grey London Rocked By Departure Of Its Top Management
Murdoch Praises Brexit Vote, And Donald Trump
Why Is Facebook So Beloved?
Consumers Want More Control Over Mobile Ads, IAB Finds
MRC Outlines Mobile Viewability Metrics
BPA Worldwide Approved As Validator For TAG Anti-Piracy Program
One In Ten Block Ads On Mobile Devices, IAB Reveals
Connected: A Way Of Life
Agencies Reveal Clients Lack Media Skills, Clients Concerned By Agency Talent Levels
Minute By Minute What We're Doing Online
Tech Leaders Call For Positive Thinking Post Brexit Vote
How The Entertainer Tripled Email Revenue
Nurofen Painkiller Ad Banned In Landmark Ruling
Morrisons To Complain About More Aldi Ads, Following ASA Rulings
Relevancy Is A Mobile Display Myth -- It's User Control That Will Stop The Blocking
MAD London - Tuesday, June 28, 2016
LinkedIn Launches Programmatic Buying
Group M Predicts Print And TV Will Bear The Brunt Of Lower Ad Spend
AA Calls For Post Brexit Self-Regulations And E-Cigarette Advertising
Maxus Wins JLL Digital Assignment
Most Agencies Believe Media Talent At Advertisers Not Cutting It
EU To Bring New Antitrust Charges Against Google
What Threat Could Brexit Pose To Internet Companies?
Orange Tops Euro 2016 Sponsor League Table
Brits Spend More Than Three Billion Pounds Fixing Broken Tech
Petition Calls For The End Of Misleading Political Ads
Sorry, Email Marketers -- The Public Just Doesn't Trust You
From One Second To Five. EU's Parting Viewability Gift To Brexit Britain?
Droga5 Launches Petition To Make The World British Again By Reclaiming The Web It Invented
MAD London - Monday, June 27, 2016
Holding Company Stocks Fall With The Rest Of The Market
More Uncertainty LIkely -- But Is There Upside To U.K.'s Exit From The E.U.?
Government To Talk With UK Business Groups On Brexit Implications
Quarter Of Business To Freeze Recruitment
REI, Netflix, Harvey Nichols Win Grand Prix On Final Night At Cannes
Searches Predicted Britain Would Vote To Leave EU
YouTube Takes On Facebook Live And Periscope
UK Newspapers Backed Brexit By Huge Margin
Twitter Updates Location Feed
Report Shows Consumer Mistrust Of Brands And Personal Data
Attractive Women and Models Only: The Trouble With Cannes -- And Advertising
Yawn. Yet Another Agency's Cannes Lion Win Accused of Being Plagiarized
Apple Pays Just GBP12.9 In Corporation Tax
Cloud Tools And Data Meet Networking. How Microsoft Can Justify LinkedIn's GBP26bn Price Tag
Google Planning Smartphone Launch
Starving The Watchdogs
Alcohol Concern Worried By Frequency Of Euro 2016 Alcohol Advertising
Sainsbury's In Talks With Four Agencies For Its Advertising Brief
Trump In Scotland Celebrates Brexit
Got A Brexit Plan? Hold Up Your Hand. If Not, Carry On Panicking!
MAD London - Friday, June 24, 2016
Industry Reacts To Brexit, Will London Remain Europe's Ad Capital?
Brexit -- It's Business As Usual For Email And GDPR Compliance
Newspapers Struggle To Reflect Momentous News Of Brexit Vote
Brexit Repercussions: Markets Roil, Marketers Toil To Reassure Stakeholders
Agencies Rally Around Unilever Anti-Stereotypes Project
Google Searches Soar For 'Buy Gold' As UK Votes For Brexit
My Prediction: Mobile Ads Will Be Blocked More Than Those On Desktop
Unilever CMO Vows No More 'Vacuous' Women Ads
Amazon Wants Us To #SaySomethingNice; Any Chance Of That?
YouTube Launches Online Video Guide For Brands
Saatchi & Saatchi Unveils 26th Edition of Its New Directors Showcase at Cannes
German Tabloid Woos Brits With Promise To Drink Tea, Supply Bond Villains
Tesco Boss Happy, But Thinks The Supermarket's Marketing Mix Could Be Better
Twilio Shares Soar On First Day Of Trading
Confessions Of A Cannes Media Lions Judge: Part Deux
Over Half Of Email Servers Susceptible To Spoof Emails
Brexit -- Where Are We Now? Could Scotland Now Rival London?
MAD London - Thursday, June 23, 2016
Save Us From Chat Bots -- Digital's Wizard Of Oz
How Data Is Transforming The Creative Process
Cannes Now Has The Lions' Share
Mondelez To Invest More In Facebook And Facebook Messenger Bots
Vice Bows International Content Deals
Unilever Vows To Drop Gender Stereotypes
DDB's Wendy Clark Challenges Brands To Make More 'Good'
Vice To Launch In More Than 50 Countries
Havas Media, Vice, Mirriad Form Content Partnership
Loyalty Schemes Switch From Cards To Apps
Barclays Goes Its Own Way -- Updates App, No Android Pay
Short-Term Thinking Threatens Creativity, IPA Says
Petition Calls For Daily Mail's Paul Dacre To Be Sacked Over Immigration Headlines
Discovery Talks To Sky Rivals For Its GBP150m UK Ad Sales Business
MAD London - Wednesday, June 22, 2016
Instagram Snags 500M Users, Pairs Well With Email
B2B Email Marketers: Brace -- And Start Spring Cleaning Now
Facebook To Ban Video Links To Outside Sites
Vine And Twitter Considering Lengthening Videos
News Corp Invests Heavily In Online Video
Done In 30 Seconds: 'Monty's Christmas' Campaign Wins Grand Prix For Creative Effectiveness
Too Many Brands Doing VR Just To Say They Are Doing VR, Google Claims
Google Wins Grand Prix For Product Design
Hegarty At Cannes: Great Ideas Can't Be 'Media Neutral'
Airbnb CEO: Young People Will Reject Walled Nationalism
Instagram Passes 500m Mark -- Bigger Than Twitter And Snapchat Combined
How Data Is Transforming The Creative Process
Yvette Cooper Reports EU Referendum Death Threat Tweet To Police
Don't Blame The Agency
England's Draw With Slovakia Brought A Record Audience For ITV
Fake Migrant Track App From WPP-owned Grey Dropped By Apple
Can Video Save Twitter?
Spa Apologises For Brexit Email Blast
Google Is Right On VR Bandwagon Jumping -- And Cardboard Fans Are The Worst
MAD London - Tuesday, June 21, 2016
Ad Market Continues To Expand, Reaches Highest May Ever
Is Email Emerging As The Cross-Device Champion Of MCommerce?
Twitter Acquires UK Photo-Reading Start-Up Magic Pony
Group M Predicts GBP200m Ad Reduction Over Brexit Fears
Intel Program Brings Creative Students 'Inside'
UK Newspapers Consider Sales Tie-up
News UK To Invest Millions On Video At The 'Times' And The 'Sunday Times'
O&M London, FCB Inferno Win Lions Health Grand Prix
Visa Kicks Off Olympics Effort
Taking Aim At Ad Blocking, NYT Readies Ad-Free Digital Edition
Branson Finally Launched Virgin Loyalty App With Treasure Hunt Promotion
Digital Ad Fraud: Perhaps The Most Fixable Problem Today
Spotify Tops 100m Active Users
Will Drones Fundamentally Change Advertising?
Winklevoss Twins Launch Bitcoin Exchange In The UK
IOC Stands By McDonald's and Coke As Olympic Sponsors
Is There A Formula For Creativity? Just Ask Veronica
Research Prompts Companies To Consider Work Email Ban
Google Ranks As Most 'Dynamic' Brand
Pivot Play: How Hakuhodo Learned To Fail Fast, Create Beta Shops
Programmatic's Race To The Bottom Is A Non-Starter
MAD London - Monday, June 20, 2016
Sex Sells? Not According To Madonna Badger
Nielsen Launches Marketing Cloud In Europe
MCommerce A Daily Reality For 1 In 10 Millennials
Facebook Proves (Again) That Great User Experiences, Not Flashy AdTech Stacks, Are Advertising's Future
Nearly Half Of Brits Don't Trust Employers On Wearables
Zenith Downgrades 2016 Global Ad Outlook, Accelerates Mobile's Tipping Point To 2017
Digital Magnetism: Dentsu Aegis To Acquire Denmark's Magnetix
Marketers Don't Feel Ready For GDPR Regulations
The Wearables Gap In The Internet Of Things
Red Bulling Her Way Across Europe
Parliament Considers Social Media Investigator After Jo Cox Murder
Independent's Digital Traffic Drops After Ditching Print Edition
Papers Decide On EU -- Mail On Sunday Is In, The Sunday Times Is Out
Just Eat To Announce Industry First For Group Ordering
MCommerce Leaders Double Up And Pull Ahead -- Have You Left It Too Late?
MAD London - Friday, June 17, 2016
Marketers Must Pray For A Remain Vote To Prevent A Service Exodus
Google European Research Lab To Focus On Machine Learning
How One Retailer Has Tripled Email Revenue Through Targeted Segments And eReceipts
Uber Is Moving Into Food Delivery In Central London
Siri, Viv And The Branding Potential For AI Assistants
England's Euro 2016 Victory Over Wales Sets A New Streaming Record
Responding To ANA Report, ID Comms Issues 'Manifesto For Change'
WPP Shareholders Want Clearer Plan On Sorrell Succession
Apple To Use 'Differential Privacy' To Collect Data From iPads, iPhones
BT Believed To Be Reviewing Media After EE Merger
More High Level Departures At Rubicon Project In Europe
Google's Zurich Research Centre Aims To Teach AI Common Sense
Wimbledon Drops Hint Games May One Day Be Beamed Via Social Sites
ICO Survey Shows Consumers Trust Internet Brands The Least With Their Data
Premier League Rights Lawyer Fined Over Offensive Emails
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