MAD London Editions for September 2016
MAD London - Friday, Sept. 30, 2016
ANA Slams Facebook For Lack Of 'Transparency,' Calls For Audit
Unilever Launches Content Divisions
Amazon, Google, Facebook, IBM, Microsoft Announce AI Partnership
Freeview Aligns Itself To Be Friends With The Netflix Generation
A Quarter Of Brits Think Robots Would Give Better Customer Service
Google Rebrands Cloud Services, Introduces Google Cloud
Open Rights Group Says Marketers' Misuse Of Data Is 'Worrying'
Daily Mail To Lay Off 400 Staff Due To Ad Slump
Consumer Confidence Back Up To Pre-Brexit Level
Half Of Copyright Investigations Involve Kodi Boxes And Illegal Streaming
Argos Committed To Own-Brand Sales After Sainsbury's Merger
Apple Pumping $12B Into New London HQ
Wanna Be Viewable, Or Seen? Digital Marketing's New Conundrum
The Ad-Tech Tax
MAD London - Thursday, Sept. 29, 2016
Dear Brands: Sorry We Haven't Mentioned It, But Half Of Us Are Ignoring You
How Ad Fraud Messes Up Measurement
MullenLowe Mediahub Wins Western Union's Global Media Biz
New Formats, Standards Straining Bounds Of Cloud Infrastructure
Internet Of Things Offers Opportunity For Customer Loyalty Programs
Programmatic: Data, Consolidation, Direct Deals Are Trends
BlackBerry To Cease Making Phones
New Twitter Owner Will Face Challenge Of Kicking Out The Trolls
Nearly Half Of UK Retailers Fail To Email After A Shopping Cart is Abandoned
Ashley Madison Confident It Can Achieve 'The Greatest Comeback Of All Time'
Kellogg's Moves Away From Dieting To Gain Relevance For Modern Women
Western Union Consolidates Global Media Account With MullenLowe Mediahub
Estee Lauder Moves Media From M2M To Manning Gottlieb OMD
Apple To Move To Battersea Power Station HQ
Police Issue Warning Over Fraudulent Android 'Tap-And-Go' Payments
MAD London - Wednesday, Sept. 28, 2016
Roth: Facebook Miscalculation 'Not That Big A Deal'
Nearly Half Of Brits Ignore Branded Social
Three Out Of Four Consumers Watch Brand Videos On Facebook
IAB Launches New Certification Program For Buyers, Planners
Unilever Gets An Ad Boost From Dropping Gender Stereotypes
'Affix Label Here'
Programmatic's Promise And Potential
AppNexus Announces Availability Of LinkedIn Display Inventory
Facebook Banned From Collecting WhatsApp Data In Germany
Broadcasters Not Doing Enough For Diversity, Ofcom Chief Warns
Newspaper Sting On Sam Allardyce Was Justified, Says 'The Guardian'
ASA Reveals Men Complain About Ads More Than Women
Sainsbury's Sales Dip
Brand Image Final Score -- 'Telegraph' and FA 2 - Cheats 0
MAD London - Tuesday, Sept. 27, 2016
IAB Releases New Ad Unit Portfolio For Public Comment
McDonald's And Omnicom Agree On Performance-Related Deal
Mobile Growth Proves Email Marketing Is Still Top Dog
IBM Watson: Talking To An Ad
BMW Ditches Vizeum In Media Review
Smartwatch Shipments Growing 32% A Year, But 51% Don't See The Point Of Owning One
Deterministic Data: Powerful Tool For Predicting User Behavior
Programmatic's Evolution: Where Are We Now, Where Are We Going?
Apple Coolest Brand In UK, Again, Twitter Fails To Make Top 20
Sainsbury's Offers One-Hour Bicycle Grocery Deliveries In London
Health Insurer 'Bribes' Customers To Exercise For A Smartwatch
Test Case To Rule On Legality of Kodi Free Streaming Box
Log-In Required For BBC IPlayer From Early 2017
BHS Launches Online Store
What's Next For Twitter, Now That It Has Lost Its Mojo?
MAD London - Monday, Sept. 26, 2016
Nespresso Must Learn Digital Experience Requires A Helping Brand Beyond Swooning At George Clooney
Yahoo Sued Over Massive Data Breach
The Zuckerberg In The Henhouse
Facebook Admits Overestimating Average Video View Times
59% Of IoT Gadget Makers Don't Tell Consumers How Their Personal Info Is Used
Ad Groups Call For Third-Party Oversight Of Facebook
Agencies Want Increased Transparency For Ad Metrics
Google Metrics Closes 'Loop' Across Search, TV, YouTube, In-Store
Snapchat Becomes Snap Inc And Launches Sunglasses
BBC Researchers Develop A Holographic TV
RBS Group's CMO Claims New Positioning Means No More 'F***ing Up' Its Brands
Nearly One In Three No Longer Use Smartphones To Call
BBC Rumoured To Be Devising New Bake-Off Style Show
MAD London - Friday, Sept. 23, 2016
UK Newspapers Ask Gov For Help Against Google, Facebook
With Focus On Western Europe, Post-Brexit WPP Invests In French Publisher
Instagram Doubles Advertiser Base In Six Months
Confused By Contradictory Guru Advice? A/B Testing Will Let You Know What Your Customers Think
UK Newspapers Ask Government For Help In Battle With Google and Facebook
Miscalculations From Facebook, Dentsu Could Force Ad Industry Change
Unilever Centralises Global And Local Marketing Teams To Reach 'Super-Connected' Customers
Mobile Moves IPS Up The Shiny Object Tech Ladder
Yahoo Says 500 Million Accounts Hacked
Six In Ten IoT Devices Fail Regulators' Data Privacy Test
An Outsider's Guide To Ad Week
YouTube Heroes Or Snitches?
Call To Save The High Street From Online Shopping
Google Doodle Celebrates 358 Years Of Britain's Love Of Tea
Kelly Clark Promoted At GroupM As Proctor Steps Down
Publishers Should Love Google And Facebook, Tackle News-Thieving Parasite Start-Ups Instead
MAD London - Thursday, Sept. 22, 2016
Email Marketing Is No Space For Dumb Retargetting
Twitter Offers Native Ads On Audience Platform
Internet Of Things Network Launched Across London
Time Emerging As Industry Metric: Big Question Is How Long It Will Take
McLaren Denies Talks With Apple
Taking Programmatic In-House? What to Consider First
BBC Says McLaren Sales To Apple Would Make Sense
4 Questions To Ask Your Media Partner When Building A Distributed Campaign
Is 1-To-1 Marketing Worth The Investment? (Hint: Trick Question)
Netflix Data Reveals When We Get Hooked On Each Series
Correction: Levy Didn't Say Successor May Be Named In November
Ad Industry Warning On Creativity Challenge To Better Ads
YouTube Leads Facebook, Snapchat Among Teens
First Direct Knocks Lush Off The Top Of The UK Brand League Table
Channel 4 To Broadcast Next Winter And Summer Paralympics
Launch Of Seat Mii Model For Women Shows Car Marketing Is Outdated
Creatives Join The Queue To Blame Themselves For Ad-Blocking Crisis They Didn't Create
MAD London - Wednesday, Sept. 21, 2016
Social Media Madness -- Who Is Leading Whom?
Publicis Groupe May Name CEO Successor By November
UK Tech Talent Heads For Silicon Valley
Why Our Brains Are Blocking Ads
ISBA Launches New Programmatic Guide Amid Transparency Concerns
Google Joins The Conversation, Say Hello To Allo
Maxus Bolsters Global Leadership Team
German Authorities Threaten WhatsApp And Facebook With Legal Action
Ted Baker Shoppable, Retail Store Window Campaign Reflects Next-Gen Ads
The Top Startups For Marketers At Tech Crunch Disrupt
Public Health England Uses Facebook Bots To Help Smokers Quit During 'Stoptober'
AA Holds Pitches For Media Buying And Planning Account
Twitter Lifts Limits On Pics, Video
Centaur Media Buys Oystercatchers
Programmatic Education -- Can It Really Paper Over Transparency Issues Between Brands And Agencies?
MAD London - Tuesday, Sept. 20, 2016
Instagram Relaunches CTA Ads, Aids Gaming Advertisers
Twitter Relaxes 140-Character Rule
At Dmexco, The Consumer Comes Into Focus
4As Steps Up Transparency, Threatens To 'Annul' Agencies That Don't Practice It
AOL Chief Vows Open Data Strategy After Union With Yahoo
Wild Pitches: Autumn 2016 Edition
A Quarter Of Brits Fake Vacation Photos Online
MPs Investigate What Brexit Means For The Creative Industries
Adidas Praises Longer Views Times On Snapchat
BT And Virgin Media Run First Joint Ad To Highlight Telecoms Investment
Skoda UK Appoints New Head Of Marketing
Millennial Madness -- Gurus Get Called Out At Long Last
MAD London - Monday, Sept. 19, 2016
MDC Partners Names European CMO
Uber Starts Mapping UK Streets
comScore Restates 3 Years Of Revenue
Microsoft To Close Skype's London Office
L'Oreal Signs UK Influencers For Beauty Squad
The X Factor And Britain's Got Talent Renewed For Three Years On ITV
Radio 1 Aims To Be A Netflix Of Music Radio
UK Investors Fail To Back Tech In The Long Term
Rona Fairhead To Quit As BBC Trust Chair
The Sun Cuts Production Jobs To Focus On Digital
Just Eat Claims Its Rebrand Is More Than A Logo Change
Route Pumps GBP20m Into Outdoor Research
Facebook's Censorship Of Napalm Girl Is History Repeating
Report Finds Gulf Between U.S. And European Ad Blockers Isn't So Wide
Can Brands Clear Up Publishers' Ad-Blocking Mess?
Mode Media Shutters, Failed To Secure New Investors
Security Shortcomings Could Slow IoT Adoption
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