MAD London Editions for September 2016
MAD London - Friday, Sept. 16, 2016
P&G, Unilever And Google Join Coalition For Better Ads
Twitter's Jack Dorsey Admits They Could Be Doing More About Abuse
Have Rain And Pre-Orders Kept IPhone 7 Queues Short In The UK?
BBC Disappointed By Having To Reveal Top Talent Salaries
Rona Fairhead To Quit As BBC Trust Chair
Nationwide CMO Warns 'Evolve Or Become The Next Woolworths'
Dmexco 2016 -- Buzzing With Insight Or Bored With Buzzword Bingo?
Pinterest Lets Brands Launch Promoted Pin Campaigns
UK Publisher Bids $1.56 Billion For Penton
MAD London - Thursday, Sept. 15, 2016
What Marketing Can Learn About Emotional Storytelling The Data-Based Pixar Way
Ad Fraud: We Are The Canary In The Mine
U.K. Consumers Seem To Think Advertising Is Getting Worse
Dentsu Aegis 'Rebundles' World, Combines 360i With Vizeum
EU New Copyright Rules Could Serve Publishers Well
VideoAmp Announces European Expansion With New Offices, Partnerships
Ad Limiting Going Mobile, Thanks To Apple
Intelligent Agents Bring New Opportunity For Brands, Says Agency Exec
How Identity Is The Key To Omnichannel Marketing
EU Vows Free WiFi For All
34% Not Quite Ready For Voice-Activated Personal Assistants
Amazon Echo Scheduled For UK Launch
Telegraph Holds Talks With Agencies Over Its Digital Media Business
Google Still Leads For Search, But Other Players Worth Considering
Honda Motor Europe Appoints DigitasLBi As European Content Agency
MAD London - Wednesday, Sept. 14, 2016
Viewability, Fraud, Ad Blocking, Kickbacks -- Is There Any Trust Left In Media?
European Programmatic Market Grew 70.3% In 2015
Many Brits Don't ID Search Ads; It's Not Necessarily A Bad Thing
The Bermuda Triangle Of Advertising
Katie Price And FA Chairman To Headline The Festival Of Marketing
Google Announces Next-Gen Universal App Campaign, New Video Ad Formats
TVAdSync Launches European Version Of Its Smart Retarget TV Product
'Toothless' Press Regulator Slammed By MPs
AdBlock Plus Announces 'Acceptable Ad' Sales Platform
GSK And Save The Children Top Partnership League Table
MAD London - Tuesday, Sept. 13, 2016
Can Brand And Tactical Native Advertising Coexist?
IPG Mediabrands, Innovid Form Pact To Develop Video Tech Products
'This Girl Can Run' Campaign Gets 28,000 Women Running
Experience Clouds Loom Large On The Horizon
Judge Rules Against Facebook In 14-Year-Old Girl's Naked 'Shame Page' Picture Case
Facebook's Bot Ambitions, By The Numbers
Mobile Isn't Just Another Screen
Instagram Launches Troll Abuse Filter
In Addressable Advertising, What Marketers Don't Know Can Hurt
'Guardian' Advises Brands To Push A Sales Message In Branded Content
NSPCC Pushes For Better Protection For Children Against Online Porn
Coca-Cola Zero Leads UK Ad Awareness Scores
DMA Launches GDPR Survey
BBC Loses Great British Bake Off To Channel 4
European Regulators Question Facebook About WhatsApp Privacy Changes
Ad, TV, Video Trades Organize Around Tech Standards: Seek Single 'Mezzanine' Format
MAD London - Monday, Sept. 12, 2016
Did Viewability Just Kill The Romance Between Ad Tech And Digital Marketing?
Social Networks Drive More Brand Awareness
Tubemogul Launches Location-Based Targetting
Can Email Marketers Be Expected To Be GDPR Ready Before The Regulator?
Citing U.S. Growth, Zenith Upgrades Ad Spend Forecast
Brexit -- Threat Or Opportunity?
Yahoo Launches Content Marketing Studio In The UK
Amazon Signs Locker Deal With Morrisons
Teads Acquires Brainient, Video and Dynamic Creative Optimization Co.
VR's Distribution Problem
Programmatic Spend Up, Trust Down
Zenith Revises UK Ad Spend Down Slightly
MAD London - Friday, Sept. 9, 2016
Facebook Trying To Whet Businesses' Global Ambitions
IPG Mediabrands Acquires UK Search, Content Company
McDonald's Shuts Down Its YouTube Channel Due To Low Numbers
Internet Of Things Summit: Sensors, Switches Rule In The Smart Home Of The Future
Dutch 'Playboy' Publisher Wins Landmark Copyright Ruling
Carat Revises 2016 Upward, Lowers 2017 Outlook
Twitter Adds Read Receipts To Service
Airbnb Unveils Anti-Discrimination Policy
Just How Enlightened Should Your Self-Interest Be?
Media Metrics Publishers Can't Do Without
ISBA Launches Vlogger Contract For Brand Clarity
LinkedIn Launches Conversion Tracking
The Marketing Society Announces New CEO
Why CMO Tenure Continues To Fall
Contracts For Dollars -- Vloggers Will Have To Grow Up Fast
MAD London - Thursday, Sept. 8, 2016
The Email Secret You Could Learn From A Liverpudlian Butcher
Twitter's CPMs Dive, Facebook's Soar
Waterproof iPhone 7 Drops Earphone Jack, Apple Watch 2 Goes 'Swim-Proof'
Clypd Appoints Henry Rivero GM Of Europe To Help Expand Its Global Presence
Latest Apple Gadgets Lack 'Wow' Factor
Marketers Who Embrace Experience Engender Loyalty
British Airways Hands Social Account To OgilvyOne
Machine Learning Taking Over
Search Data Shows How Agency-Brand Relationships Are Changing
UK Ad Spend Growth Downgraded By Carat
Dentsu Aegis Retains Largest Portion Of Diageo Media
The Secrets Of Ad Avoidance: Q&A With Samba's Ashwin Navin
TV Revenues Predicted To Be Down Ahead Of Christmas
Home Secretary Reveals A Thousand Extremist Videos Removed Weekly
Digital Video Market Has Work To Do
Ant And Dec Close To Signing Three-Year Deal With ITV
IPG Buys Stickyeyes Search Agency
Ted Baker Backs Click To Buy Video
Snapchat Looks Ahead To A $1 Billion Year
IAB Releases Guidelines For Podcast Measurement And Analytics
Is There A Formula For Loyalty? Isn't It Just About Caring?
MAD London - Wednesday, Sept. 7, 2016
Snapchat Predicted To Hit $366 Million In Ad Revs This Year
Apple Confident About Dropping The Headphone Jack
Snapchat Ad Revenues To Touch A Billion Dollars
Pope Francis Addresses Time's Global Forum
Former 'Guardian' Editor Blames Facebook For Drop In Ad Revenue
HP Demands Diversity Plans From Its Agencies
Tag Heuer Uses Pitch To Activate Premier League Deal
Fox Invests In Former Top Gear Presenters' Drive Tribe Site
UK Data Centre Prompts MoD Move To Microsoft's Cloud
Pernod Ricard Reiterates Commitment To Targeted Social Ads
The News Is, Facebook IS The News -- So Time To Get Native
Clients Are Driving Diversity In Adland
MAD London - Tuesday, Sept. 6, 2016
Adobe Rolls Out Dynamic Ad Insertion Platform For TV Everywhere
Warner Bros Asks Google To Remove its Own Site Over Copyright Laws
IoT Takes Brands Beyond Screens By Using Sound, Touch, Says Agency Exec
Carling Launches Its 'Beer Button' Take On Amazon Dash
Fashion Brands Showing Biggest Gains On Instagram
Deiiveroo Launches New Look Rebrand
Sainsbury's To Double Argos Outlets By Christmas
Mars Focuses On Diversity With Maltesers Campaign
National Lottery Campaign Nearly Doubles Awareness Of Team GB Link
Getting Real About Cross-Channel
What 'Objective' Means. What 'Bias' Means. What 'Idiot' Means
Amazon Dash? Wouldn't Smarter Mobile Shopping Lists Be Better?
Make it Easy, Make it Fun
MAD London - Friday, Sept. 2, 2016
Facebook's Web Satellite Explodes During Pre-Launch
'Daily Mail' Retracts Story On Melania Trump's Past As Lawsuit Is Launched
Facebook Adds Instant Video To Messenger
Dentsu Aegis Network Acquires Programmatic Shop Accordant Media, Ups Ad Tech
Advertising Week Launches in Cuba Because Cuba is the Latest Shiny, New Object
Rubicon Project Announces Guaranteed Private Marketplaces
Cross Screen, Forked Tongue
YouTube Angers Content Producers Over 'Advertiser Friendly' Policy
Snapchat Honeymoon Leads Brands To Plan To Spend More
R/GA Launches Venture To Back 10 IoT Startups
One In Five Brand Social Media Accounts Are Fraudulent
Samsung On Verge Of Recalling The Galaxy Note 7
P&G Appoints New Marketing Director For Northern Europe
BBC Searches Staff Email In Bid To Find Mole
Not F'ing Ad-Friendly? You're F'ing Kidding Me, Right?
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