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Route Pumps GBP20m Into Outdoor Research

  • Campaign, Monday, September 19, 2016 6:20 AM

The out-of-home industry has invested more than GBP20m in renewed research to help it gain a better understanding of its audience. Outdoor research body Route said the research project will run until 2023. Ipsos Mori will collect data from 43,200 people on their behaviour outdoors. The first set of data will be available in 2018.

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