MAD London Editions for February 2017
MAD London - Tuesday, Feb. 28, 2017
Report: Most Advertisers See Media As 'Complex Headache'
Snapchat -- Where Are The Influencers?
Mobile-First? Don't Write Off The Tablet
Product And Message Abandonment Are Good Targets
Netflix Chief: We'll Keep Pace With Technology
Unilever CMO Keith Weed Says Advertisers Are Confronting Viewability And Fraud
The Building Blocks Of A Stronger Brand
Mess With Brands At Your Peril, Premier Foods Warns
Samsung Unveils Smart Glasses That Act As A Monitor
Brexit Fears See British Companies Setting Up EU Offices
Virtual Reality Revenue Headed To $5 Billion This Year
Newspapers Savor New Role As Underdogs
Businesses Call For EU Rules To Be Maintained
Mobile Boom Stalls, With Double-Digit Declines In App Installs
O2 Considers Ad-Blocking Option If Users Feel 'Plagued By Advertising'
BA Brand Gets Top UK Consumer Ranking
Closing The Integrity Gap In Media Companies
Telefonica Backs AI 'Brain' At Its Network's Heart
Is GDPR Stopping Email Marketers From Using Third-Party Data?
ICO Says Free Data Movement Post-Brexit Is Vital
Email Tablet Open Rate Higher In UK Than US
Unilever Reiterates Its Call For Transparency And Viewability -- Adland Must Take Note
MAD London - Monday, Feb. 27, 2017
AOL, Adsquare Form Data Partnership To Improve Audience Targeting
Analysts Hedge Snap, Inc. Revenue Forecasts
AOL Brings In Adsquare Data For Gelocation Targeting
44% Concerned About Personal Info Theft Through Their Connected Devices
Smartphones Cannibalize Web Site Visits From Other Devices
Bud Light Relaunched In The UK
UK Government To Tell Social Media Giants To Curb Trolls
Facebook, Amazon, 7-Eleven Ranked Most 'Mobile-Ready' Brands
Sony Happy With VR Goggle Sales; Releases Surprising Smartphone
Pearson Reports Record Loss, After Slump In The US
Free Movement Of Data After Brexit Is Vital, ICO Insists
Samsung Claims To Be Ready To Roll Out 5G
Jamie Magazine To Relaunch For Female Urban 'Foodies'
Has Ad Blocking Lost Its Shine? Let's Hope So
The Service Soul: Service-orientation And The Human Connection
MAD London - Friday, Feb. 24, 2017
If TV Is So Dead, Why Are Online Companies Its Biggest Backers?
More Than 40% Of Online Ads Make Sites Sluggish
More Than A Quarter Of Programmatic Ads Fail IAB Quality Guidelines
comScore Offers Mobile Metrics For YouTube
Facebook Helps Publishers Monetize Content
Is The Right Side of Your Brain Full of Ads -- Or The Left?
Shine Changes Name To Rainbow
'Financial Times' Cuts 20 Editorial Staffers
UK Retail Martech Firm Eyes US Launch With GBP12m Funding
Fist Bumps And High Fives! Study Finds Ad-Blocking Usage Has Stalled, Advertising A Necessary Evil
What's In A Name?
Dennis Publishing Tailored Ad-Blocker Messages Are Working
John Lewis Cuts 387 Jobs
Scotland To Get A Dedicated BBC Channel
Local Papers' Circulations Dropped 12.5% In 2016
Russian Foreign Ministry Wades Into Debunking Fake News
Singtel Advances Ad Tech Ambitions With Turn Acquisition
MAD London - Thursday, Feb. 23, 2017
TBWA Worldwide Gets 'Lucky'
Ad-Blocking Rates Plateau, IAB Finds
What Brands Can Learn From A Thrilling Super Bowl
Factual Expands In Europe, Hires Mandeep Mason As Managing Director
Online Businesses Become Biggest TV Advertisers
Connected Devices Working Together Tops Brand Value
Google Agrees To MRC Third-Party Audit For YouTube
Millennials Drive Grocery's 'Perfect Storm'
VP Pence Soothes European Concerns, White House Messaging Still Uncoordinated
MPs Say Media Should Have A Year To Comply With Section 40
Facebook Chatbots Hit 70% Failure Rate As Consumers Warm Up To The Tech
Marketers Get The Message On Personalisation
Sainsbury's Looks To Mart Portas For General Merchandise Revival
Haven Looks For Ad Agency Ahead Of Holidays Push
Ad Blocking Steadies, But Publishers Must Stay Strong
MAD London - Wednesday, Feb. 22, 2017
When Saying Welcome Pays Huge Dividends, Why Do Only 1 In 2 Retailers Bother?
Google Earns MRC Accreditation For Video, Desktop And Mobile Web
Nestle Reveals That 5% Of Sales Are Now Direct
How to Move Machine Learning From Possibility To Practice
WhatsApp Launches A Snapchat-Style Feature
Publicis Groupe Has High Expectations For Viva Technology II
WPP's Kantar Hires Marketing Vet Julie Kollman As Chief Research Officer
EE Unveils Helium Balloons To Fill In 4G Black Holes
People Hate Selfies, Take Selfies
The Benefits Of Serendipity
Trinity Mirror Launches Ad-Free Subscriptions
Momentum Worldwide's Elena Klau Named to SportsBusiness Journal 40 Under 40
'Shoppable' Start-Up Adimo Raises A Million In Seed Funding
Too Many Fish In The Sea: The Search For Brand Love
ITV To Shut Iconic South Bank London Studios
ASA Takes Aim At Misleading Auction House Ads
Google Patent On Location Labels Uses Unique Data To Pinpoint Position
Why Nestle, Unilever And Mondelez Are Going Direct -- And Why Supermarkets Need To Be Afraid
MAD London - Tuesday, Feb. 21, 2017
Ignore The Over 50s At Your Peril
Omnicom Media Group Tops In New Business In 2016
Mondelez, Kellogg's Or General Mills? Which Will Kraft Heinz Hone In On Now?
Accenture Acquires Germany's SinnerSchrader
FOMO Is Driving Record High Click-Throughs And Opens, But Not In All Sectors
WPP's Kinetic Automates Out-Of-Home Media Trading
Kraft Heinz' Bid For Unilever: What Was That All About?
Snap, Inc. Losing Top Ad Exec
The Real Problem With Identity
The Facebook Search For Deeper, Longer Meaning
Attribution: The Unfinished Business
Manchester United Hires Chief Exec Of Media For App Rollout
Eurostar Returns To TV With A 'Travel State Of Mind'
Economy Overtakes Terrorism And Immigration As Top Concern For Brits
Alexa To Hit The TV Screen With New GBP40 Fire TV Stick
Google Squares Up To Alexa On Ecommerce
The Truth About Brexit, The Economy And Confidence Social Media 'Luvvies' Can't Bear To Hear
MAD London - Monday, Feb. 20, 2017
YouTube Nixes 30-Second Unskippable Ads As Mobile Video Views Skyrocket
Amazon To Hire 5,000 More Staff In The UK
Time To Kick Yahoo To The Kerb Before It Ruins Email Marketing For All
Haribo Imports UK Campaign To America
Could Google And Uber Run Britain's Trains?
The Zuckerberg Blog Post: First Draft
Search Engines To Demote Pirate Sites
Can Zuckerberg Shape Humanity?
One In Three UK Retailers Do Not Have A Mobile App
Baidu Acquires AI Voice Assistant To Compete With Google, Amazon
Agency Holding Companies' Series of Unfortunate Events
Success Of 'Private Eye' Is Due To Not Going Digital
DDB Worldwide Chairman Says Media And Creative Should Never Have Separated; Envisions A Re-Marriage
How You Can (And Should) Spend Less Time On Twitter
The Mobile Web Is Quietly Killing Off Retail Apps
MAD London - Friday, Feb. 17, 2017
Brands Need To Stop Shafting Agencies -- Right Now
Zuckerberg's Global Ambition
Snap's Valuation Takes A Hit, Pre IPO
Agencies Wait Nearly 90 Days To Get Paid, Research Finds
Facebook Steers Publishers To Long-Form Video
ITV Seeks First Creative Agency In Six Years
Media Kitchen Opens In London
Yahoo Warns Hackers Could Access Accounts Without Passwords
The Community Opens Office In London
AI M&A Gathers Momentum
Ad Tech Exec: 'We're Not Yet In The Midst Of An Adblockalypse'
Consumers Crave AI And AR Mobile Experiences
Underpaid Argos Workers Reimbursed After Sainsbury's Takeover
Mobile Prodigies And The 'Perfect' Ad
Mail Online Sets New Traffic Record In Trump's Inauguration Month
Bubble Trouble
Carling Unveils Beer Pump That Shows Football Clips
Former BBH London Exec Becomes First Ralph Lauren CMO
MAD London - Thursday, Feb. 16, 2017
GDPR Disconnect: 1 In 3 Know They Are Headed For Huge Fines -- Where's The Action?
Mobile Ad Requests With Location Data On The Rise
Are FMCG Giants Trying To Cut Out The Middleman?
Mobile Slowing Ad-Blocker Use Among Millennials
Half Of Snapchat Users Open Brand Stories
Google Home, Amazon Echo Will Become Your Home Phone
Evidon Sells Ghostery To Mozilla-Backed German Browser Developer
Pernod Ricard Seeks Direct Relationships With Customers And Their Data
M&A: The Challenge Of Combining Agency Cultures
Channel 4 Calls Out Facebook On 'Tiny' Video Earnings
Ella's Kitchen Founder Says Ethical Brands Are Best Placed To Survive
Viacom Says Advertising Is In A 'Golden Age'
The London Dungeon Apologises For Offensive Tweets
Agent Provocateur To Face Insolvency?
Apple Will Pass On Tax Savings To Shareholders, Not To Build US Factories
Microsoft Calls For Digital Geneva Convention
1 In 4 Still Not Ready For GDPR
Snapchat's Simple Float Question -- Will Millennials Learn To Be Loyal?
MAD London - Wednesday, Feb. 15, 2017
Apple, Samsung, Google Race For Mobile Payments
Google, Disney Break Ties With Anti-Semitic Media, Social Influencers
Jaguar Land Rover Calls Global Media Review
Managing The Chatbot Backlash
Nearly Half Of Netflix Users 'Cheat' On Partners With Solo Viewing
61% Of Content Posted On Snapchat Is Video
Facebook To Launch Auto Play Videos
Foreign Reporters Get Tough With President Trump
Marketers Still Struggling With App-User Retention
Within Two Years, Half Of Brits Will Be Gamers
Creating 'Strategic Content' For Search
Facebook Launches TV App
Poor Service Costs British Companies GBP37bn
Santa With Dementia Ad Not Too Distressing For Children
Mother Design Sets Up In London
Brands: Agencies Need To Up Their Game In Data Management, CX
Is Facebook Really Dumb Enough To Put Video Revenue Ahead Of User Experience?
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