Marketing Daily
Friday, October 27, 2017
  • Sensuous TV Ad Marks Godiva's Mainstream U.S. Push

    The U.S. version of the first ad is actually a bit less obvious in its suggestion of a sexual experience than a U.K. version. Read the whole story

  • Naughty? Not Even An Option, Says Toys R Us Campaign

    New ads show kids fighting with each other over whose turn it is to take out the trash and trying to pick up the … Read the whole story

  • Influencers Value Authenticity Over Money

    "The success of influencer marketing relies on authenticity, the core feature driving engagement," says #Hashoff Founder Joel Wright. Read the whole story

  • Groupon Goes After Businesses

    Having built up its consumer brand, the company is showing how it can help small businesses grow and encourage repeat business. Read the whole story

  • Edmunds Partners With Facebook For Used Cars

    The partnership is one way Edmunds is keeping ahead of the digital curve and building connections between ready-to-buy shoppers and dealers, said Edmunds' Nick … Read the whole story

  • Burger King's Real-Time OOH Campaign

    Burger King's new UK ad campaign is customizing messages around meal occasions throughout the day. The campaign marks the first time Burger King has … Read the whole story