MediaDailyNews Editions for April 2004
- MediaDailyNews - Friday, April 30, 2004
- Meeting Fails To Nudge Buyers, Sellers To Make Upfront Changes
- News Analysis: Closing The Door On Upfront Reform
- Advertisers, Agencies: Cable Nets Likely To Benefit From Upfront Share Shift
- Association of Directory Publishers Names Jim Hail As BOD Chairman
- MediaDailyNews - Thursday, April 29, 2004
- Despite Madison Avenue's NUDG, NBC Declines To Budge, Passes On Upfront Talks
- Time Warner TV Channel Revenues Rise In First Quarter
- Buyers To Pubs: Magazines Need To Distinguish Themselves in A Changing Marketplace
- Shops Find Magazines Less Accountable Than Publishers Think
- Citing 'Dynamic Evolution' In Media, Havas Says MPG Contributed To Q2 Expansion
- Comcast Bids Magic Kingdom Bid Farewell
- Allison Barnes Named Media Director at StarLink
- MediaDailyNews - Wednesday, April 28, 2004
- McCann Erickson, Universal McCann Win Verizon Account
- Group Criticizes Nielsen Ethnic Sample Expansion
- Omnicom Reports Strong Start To 2004
- With Emotions Running High, Ad Industry Rethinks, Plans To Test How Ads Work
- HR Study Points To Hiring Surge On Madison Avenue
- Disney Board Backs Eisner, Iger Team
- World Publications Acquires Publications
- Premiere Magazine To Open Up Premiere Lounge During Tribeca Film Festival
- Shapiro Joins LIFE Development Team
- MediaDailyNews - Tuesday, April 27, 2004
- Researchers: TV Is Like 'Price Promotion,' But It Still Beats Other Media
- Navigating B-to-B Marketing in the CAN-SPAM World - It's About the Company You Keep
- Out-Of-Home TV Study: No Longer Out-Of-Sight, Or Mind
- MPA Hires Polskin as VP Communications
- Newspaper Advertising Revenues Show Continued Strength, Hit High Point in March
- Food Network Names New President
- Cooking Light Partners with Healthy Kids Challenge
- MacKenzie Made Editor in Chief of Motor Trend Magazine
- MediaDailyNews - Monday, April 26, 2004
- Starcom MediaVest Group Names CEO For Canadian Office
- The Best Defense Can Be Good and Offens-ive
- Financial Focus: Radio Rebound
- 04-05 Network Upfront Ad Market Proves Vigorous, For Kids Anyway
- More Than Just A Pound Of Cure, Prevention Adds Fitness, Nutrition, Beauty
- Mitsubishi Confirms Media Moves To Omnicom's PHD USA And Pentacom, Canada
- MediaDailyNews - Friday, April 23, 2004
- Viacom Sends Another Upfront Signal, Tells Wall Street It's Feeling Bullish
- Zenith Upgrades U.S. Ad Outlook
- Broadcast Nets Target Cable In Trade Ad Effort
- Nielsen Enters Yet Another Game, Begins Scoring Sport Sponsorships
- 'Super' Station Reveals Alter Ego: Funny Channel, TBS Goes For Laughs
- Ad Trade Pub Launches Latino Title
- Conde Nast Taps New Yorker Exec To Head Details, Vitals
- MediaDailyNews - Thursday, April 22, 2004
- Beleaguered Cable Giant Adelphia Explores Sale Of Company
- ANA Lawyer: NUDG Meeting Will Allay Legal, Other Concerns
- Despite Latino Surge, Marketers Continue To Under-Spend In Hispanic Media
- Consumers Respond Favorably To Product Placement Of Brands In TV, Movies
- Horizon Wins IKEA Los Angeles Account
- B-to-B: Bad-To-Better, But Still No Turnaround
- PRIMEDIA Splits Enthusiast Automotive Group Into Two
- Outdoor Services Wins OOH Award
- FamilyFun Mag, Disney Online and Sony Launching Mobile DVD Dream System
- MediaDailyNews - Wednesday, April 21, 2004
- Weathermen: You Don't Need Local Cable To Know Which Way Ads Can Be Addressed
- Disney Reorders Alphabet, Shakes Up ABC, Ousts Susan Lyne
- FCC Chief To Broadcasters: 'Adapt, Evolve Or Die'
- MindShare, Poux: Gay Market Mirrors General Population
- Arbitron: Portable Meter Tests Poised To End, No Nielsen Venture In Sight
- Scarborough Research Names Radio Advisory Council Members
- Euro RSCG Life Creates New Healthcare Agency
- MediaDailyNews - Tuesday, April 20, 2004
- Interpublic Drives Out Of U.K. Motor Sports
- Billings Data Belie Consolidation, Biggies Control Only A Minor Share Of Media Buying
- Mobile Marketing In The U.S. Isn't Just for Teen Marketers
- Fox Unveils Aggressive Summer Slate, Will Premiere Six Series In June
- Time Spent Watching TV Sports Declines, ESPN, Fox Dominate A Shrinking Pie
- Brodsky Appointed to Grey Global Group Board of Directors
- Hispanics Consume Media In Both Spanish And English, Study Finds
- Ad Network Taps A Last Refuge: Movie Theater Rest Rooms
- MediaDailyNews - Monday, April 19, 2004
- Re. NUDG: Nets May Not Budge, Still Waiting To Hear From Judge
- Earn Big $$$ Just By Reading Research!
- CBS Rewrites Product Script, Allows Placements In Scripted Series
- MindShare, ABC Slate "The Days," Scripted Series For Unilever, Other Clients
- National Wildlife Tames Design To Enliven Readership, Sales
- Mary Engelbreit's Home Companion Boosts Rate Base
- Jane Seymour Home Collection To Sponsor Midwest Living's Idea Home 2004
