MediaDailyNews Editions for March 2005
- MediaDailyNews - Thursday, March 31, 2005
- Laddies-On-Demand: Maxim Goes Video Via Deal With MSN
- Addressing Product Placement Concerns
- BBDO Wins eBay Bid, Comes Day After Saying Goodbye To Goodby
- Correction: Two Minute Net Reaches 2 Million People
- CBS Names MarketWatch Founder Head Of Digital Media Operations
- Mass Transit Becomes Mass Media, Boston Launches Subway TV System
- Tennis Channel Serves New Chief, Former Scripps Exec Is A Fine Choice
- Deutsch Taps Communications Exec
- Hallmark Names Southeast Sales Chief
- HDTV Expected To Reach 50 Million By '09
- Ken Burns Named 'Most Interesting' By Smithsonian
- MediaDailyNews - Wednesday, March 30, 2005
- Product Placement Outpaces Ad Spending
- Court Rules MediaPost Can Use 'OMMA' Name
- Einstein's Corner: Gratification vs. Satisfaction Part II
- Carat Attracts Some Key People: Clients
- MRC Accredits Arbitron Service
- Court TV Shows Serious, Not-So-Serious Sides In Upfront Pitch
- Loews Joins Screenvision's Digital Network
- Wal-Mart To Break First Asian American Campaign
- New York Times Warns Of 'Uneven' Ad Results For Q1
- Google Nabs Web Analytics Firm
- Discovery Rides With 7-Eleven, Coca-Cola For 'American Chopper'
- Report: Independents Fuel Yellow Pages Growth
- NCC Promotes Schlossmacher To Director Of Sales
- Clear Channel Taps Dollinger As Communications Chief
- MediaDailyNews - Tuesday, March 29, 2005
- Agencies, Cable Net Form Task Force, Conduct Research To Define Meaning Of 'ROI'
- Arbitron Goes To The Movies, Will Test Portable Meters In Theaters
- MTV, Seventeen Slate Reality Series
- Starwood Names Former Coca-Cola Executive CMO
- Two-Minute Network Counts On Viewers' Attention Deficits
- Oxygen, Hallmark Lifetime Movie Channels Join Adlink
- Study: Gamers Spend $700 A Year On Games
- BBDO 'Challenges The Ordinary' With Extraordinary Cast For E*Trade
- Celebs To Give Forecasts On The Weather Channel
- Magazine Editors Launch National Awards Database
- MediaDailyNews - Monday, March 28, 2005
- Universal Study Finds Blogging Still Small, Growing Among Young Adults
- Addressable Ad Developer Invidi Raises Millions
- Faced With Financial Woes, GM Unlikely To Slash Ad Spending
- United We Stand (and all that)
- Business 2.0 Introduces Version 2.1: A Magazine Within The Magazine
- Promo Spending Surpasses B2B, Internet
- Clear Channel Opens Another Channel: Reality TV
- Media Agency Searches Continue To Build
- High Court To Hear P2P Copyright Case
- Product Placements Of The Week
- Market Focus: Hispanic Women
- MediaDailyNews - Friday, March 25, 2005
- Can Apollo Take Flight? Advertisers Ask To See The Pilot
- Outdoor Exceeds Newspaper, Radio, Yellow Pages Ad Growth
- The CPM Disparity
- Study Concludes -- Surprise! -- Consumers Take Control Of Media
- Product Placement: Well-Placed Among Consumers
- Initiative Names Print Media Chief
- L.A. Times Reorganizes Sales Team, Forms New Movie Ad Unit
- Norm Chait Joins MediaVest
- Euro RSCG Fuels Up With Jaguar, Media Stays With WPP
- Liguori Succeeds Berman As Fox Entertainment President
- 'Adult Swim' Grows Up, Gets Separate Nielsen Report
- Caterpillar Gets the Star Treatment on Discovery
- MediaDailyNews - Thursday, March 24, 2005
- Madison & Wall: Marketer Advocates 'Stock Market' Approach To Upfront
- Moonves Tells Marketers 'It's Not Our Job' To Be Accountable, Media Comp Called 'Stupid'
- Nielsen Task Force Recommends 'Oversampling' Minorities
- ABC Family Partners With Reckitt Benckiser And Lysol For Spring Sweepstakes
- ANA: A Third Of Marketers Not Using 'Branded Entertainment'
- Washington Insider To ANA: 'Indecency' Here To Stay
- Big Papers Team To Acquire Online News Aggregator, Accelerate Move Into Digital Media
- Mets Go Digital, Shea Becomes Arena Media Affiliate
- Web Buzz Prophesizes Success For NBC's 'The Office,' Fox's 'American Dad!'
- MediaDailyNews - Wednesday, March 23, 2005
- Online Rivals Papers, Surpasses Yellow Pages Among Local Shoppers
- Gratification vs. Satisfaction: Part I
- Leaving the First Amendment Behind
- Gene DeWitt: 'I'm Still Alive' -- Media Honcho Hangs New Shingle
- Fox's Berman Heading To Paramount Pictures
- L.A. Times Names New Publisher
- Hallmark Plays Its Cards, Makes Holiday Pitch
- Primedia Converts Magazines Into TV Shows
- Wahlstrom Group Wins Yellow Pages Award
- Beach Rejoins Ziff Davis Media
- MediaDailyNews - Tuesday, March 22, 2005
- Latest Digital Spin: Spim -- Mobile Spam Proves Pervasive Among Youth
- Report: Gay Media Surges In '04
- Searching For Another Business Model, Barry Diller Asks Jeeves
- On-Demand: Tracking It Proves A Demanding Task
- Cable Still Unready: FCC Delays Ban On Integrated Set-Tops
- NBC Avoids Emergency, Extends 'ER' For Two More Years
- Asian Broadcaster Endorses Local People Meters
- Discovery Explores Ad Pricing, Taps Expert
- Where Teens Are: Multitasking In Front Of Tube
- Motorola Places Global Account In Review
- MediaDailyNews - Monday, March 21, 2005
- Mercedes Puts Viewers Behind The Wheel: Dish Net Deal Latest Interactive Auto Buy
- Oreo or Chocolate Chip?
- Product Placements Of The Week
- Starcom Shakes Up European Management
- Agency Finds Outdoor One Of The Fastest Growing Media
- Coming Full Circle With Robert Riesenberg: Omnicom Exec Brings Brands To Entertainment
- Times Completes About.com Deal
- DMA Absorbs Interactive Association
- MediaDailyNews - Friday, March 18, 2005
- The PSP Ad Blitz: Sony's Marketing Post Script -- P.S., It's A Portable One
- Nielsen Rolls Out A/P Meters, Rebuffs MRC Audit Process Once Again
- Interpublic Reveals More Bad News, Delaying Its Earnings Report
- Fallon Picks Up KitchenAid Media, Creative
- Initiative Futurist Sees New Future, Becomes TV Marketer
- Cable Benefits From DVRs, But Is Anyone Watching The Commercials?
