MediaDailyNews Editions for March 2005
MediaDailyNews - Thursday, March 31, 2005
Laddies-On-Demand: Maxim Goes Video Via Deal With MSN
Addressing Product Placement Concerns
BBDO Wins eBay Bid, Comes Day After Saying Goodbye To Goodby
Correction: Two Minute Net Reaches 2 Million People
CBS Names MarketWatch Founder Head Of Digital Media Operations
Mass Transit Becomes Mass Media, Boston Launches Subway TV System
Tennis Channel Serves New Chief, Former Scripps Exec Is A Fine Choice
Deutsch Taps Communications Exec
Hallmark Names Southeast Sales Chief
HDTV Expected To Reach 50 Million By '09
Ken Burns Named 'Most Interesting' By Smithsonian
MediaDailyNews - Wednesday, March 30, 2005
Product Placement Outpaces Ad Spending
Court Rules MediaPost Can Use 'OMMA' Name
Einstein's Corner: Gratification vs. Satisfaction Part II
Carat Attracts Some Key People: Clients
MRC Accredits Arbitron Service
Court TV Shows Serious, Not-So-Serious Sides In Upfront Pitch
Loews Joins Screenvision's Digital Network
Wal-Mart To Break First Asian American Campaign
New York Times Warns Of 'Uneven' Ad Results For Q1
Google Nabs Web Analytics Firm
Discovery Rides With 7-Eleven, Coca-Cola For 'American Chopper'
Report: Independents Fuel Yellow Pages Growth
NCC Promotes Schlossmacher To Director Of Sales
Clear Channel Taps Dollinger As Communications Chief
MediaDailyNews - Tuesday, March 29, 2005
Agencies, Cable Net Form Task Force, Conduct Research To Define Meaning Of 'ROI'
Arbitron Goes To The Movies, Will Test Portable Meters In Theaters
MTV, Seventeen Slate Reality Series
Starwood Names Former Coca-Cola Executive CMO
Two-Minute Network Counts On Viewers' Attention Deficits
Oxygen, Hallmark Lifetime Movie Channels Join Adlink
Study: Gamers Spend $700 A Year On Games
BBDO 'Challenges The Ordinary' With Extraordinary Cast For E*Trade
Celebs To Give Forecasts On The Weather Channel
Magazine Editors Launch National Awards Database
MediaDailyNews - Monday, March 28, 2005
Universal Study Finds Blogging Still Small, Growing Among Young Adults
Addressable Ad Developer Invidi Raises Millions
Faced With Financial Woes, GM Unlikely To Slash Ad Spending
United We Stand (and all that)
Business 2.0 Introduces Version 2.1: A Magazine Within The Magazine
Promo Spending Surpasses B2B, Internet
Clear Channel Opens Another Channel: Reality TV
Media Agency Searches Continue To Build
High Court To Hear P2P Copyright Case
Product Placements Of The Week
Market Focus: Hispanic Women
MediaDailyNews - Friday, March 25, 2005
Can Apollo Take Flight? Advertisers Ask To See The Pilot
Outdoor Exceeds Newspaper, Radio, Yellow Pages Ad Growth
The CPM Disparity
Study Concludes -- Surprise! -- Consumers Take Control Of Media
Product Placement: Well-Placed Among Consumers
Initiative Names Print Media Chief
L.A. Times Reorganizes Sales Team, Forms New Movie Ad Unit
Norm Chait Joins MediaVest
Euro RSCG Fuels Up With Jaguar, Media Stays With WPP
Liguori Succeeds Berman As Fox Entertainment President
'Adult Swim' Grows Up, Gets Separate Nielsen Report
Caterpillar Gets the Star Treatment on Discovery
MediaDailyNews - Thursday, March 24, 2005
Madison & Wall: Marketer Advocates 'Stock Market' Approach To Upfront
Moonves Tells Marketers 'It's Not Our Job' To Be Accountable, Media Comp Called 'Stupid'
Nielsen Task Force Recommends 'Oversampling' Minorities
ABC Family Partners With Reckitt Benckiser And Lysol For Spring Sweepstakes
ANA: A Third Of Marketers Not Using 'Branded Entertainment'
Washington Insider To ANA: 'Indecency' Here To Stay
Big Papers Team To Acquire Online News Aggregator, Accelerate Move Into Digital Media
Mets Go Digital, Shea Becomes Arena Media Affiliate
Web Buzz Prophesizes Success For NBC's 'The Office,' Fox's 'American Dad!'
MediaDailyNews - Wednesday, March 23, 2005
Online Rivals Papers, Surpasses Yellow Pages Among Local Shoppers
Gratification vs. Satisfaction: Part I
Leaving the First Amendment Behind
Gene DeWitt: 'I'm Still Alive' -- Media Honcho Hangs New Shingle
Fox's Berman Heading To Paramount Pictures
L.A. Times Names New Publisher
Hallmark Plays Its Cards, Makes Holiday Pitch
Primedia Converts Magazines Into TV Shows
Wahlstrom Group Wins Yellow Pages Award
Beach Rejoins Ziff Davis Media
MediaDailyNews - Tuesday, March 22, 2005
Latest Digital Spin: Spim -- Mobile Spam Proves Pervasive Among Youth
Report: Gay Media Surges In '04
Searching For Another Business Model, Barry Diller Asks Jeeves
On-Demand: Tracking It Proves A Demanding Task
Cable Still Unready: FCC Delays Ban On Integrated Set-Tops
NBC Avoids Emergency, Extends 'ER' For Two More Years
Asian Broadcaster Endorses Local People Meters
Discovery Explores Ad Pricing, Taps Expert
Where Teens Are: Multitasking In Front Of Tube
Motorola Places Global Account In Review
MediaDailyNews - Monday, March 21, 2005
Mercedes Puts Viewers Behind The Wheel: Dish Net Deal Latest Interactive Auto Buy
Oreo or Chocolate Chip?
Product Placements Of The Week
Starcom Shakes Up European Management
Agency Finds Outdoor One Of The Fastest Growing Media
Coming Full Circle With Robert Riesenberg: Omnicom Exec Brings Brands To Entertainment
Times Completes Deal
DMA Absorbs Interactive Association
MediaDailyNews - Friday, March 18, 2005
The PSP Ad Blitz: Sony's Marketing Post Script -- P.S., It's A Portable One
Nielsen Rolls Out A/P Meters, Rebuffs MRC Audit Process Once Again
Interpublic Reveals More Bad News, Delaying Its Earnings Report
Fallon Picks Up KitchenAid Media, Creative
Initiative Futurist Sees New Future, Becomes TV Marketer
Cable Benefits From DVRs, But Is Anyone Watching The Commercials?
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