MediaPost Agency Daily Editions for 2016
MediaPost Agency Daily - Friday, Feb. 5, 2016
IBM's iX Scoops Yet Another Digital Shop
Agency Strikes New Kind Of Unwired Deal, A Step Toward Local Broadcast Programmatic
NO MORE Domestic Violence Super Bowl Ad To Run In Third Quarter
MTV, Preacher Put A Spotlight On Rape Culture
3% Conference Orchestrating Super Bowl Tweetup
MEC Makes Two Global C-Level Appointments
Nationwide Insurance, McKinney Part Ways After 7 Years
Agency Vet Dan Wald Joins Joanne Davis Consulting
GreyHealth Group Buys The Lathe
What The Fun? How A Little-Known Holiday Can Mean Big Things For Your Agency
Programmatic TV: Don't Adopt The Mistakes
NEW! Michelob Ultra's Super Bowl Ad Raises A Cold One To Fitness Fanatics
REVOLVING DOOR: Simon White Named CSO Of FCB West
BIZ DEV: VentureFuel Partners With CitrusMark
MediaPost Agency Daily - Thursday, Feb. 4, 2016
This Hot Dog Lover Is Really Miffed That Heinz Put Ketchup Bottles In That Cute Super Bowl Dachshund Ad
IBM Discloses Third Agency Acquisition In Two Weeks
Local Agencies: Want More Business? Pitch A Franchisee
Bud Light's Super Bowl Ad Bows New Political Party: The Bud Light Party
Programmatic Prices Increase Despite Rise In Volume, Market Concentrates Around 'Quality' Supply
Spark, DDB Help ConAgra Relaunch Banquet
Shoe Carnival, 22squared Launch Retailer's Largest Social Media Effort
Spalding To Recruit 'True Believers' In New Campaign
The Impact Of Viewability On Creative Advertising
NEW! Mountain Dew's Super Bowl Ad Introduces The World To #PuppyMonkeyBaby
REVOLVING DOOR: Ed Castillo Named Global CSO Of Arnold Worldwide
BIZ DEV: Raffi Named Kenwerks As Marketing AOR
MediaPost Agency Daily - Wednesday, Feb. 3, 2016
New ANA Study Reveals 50% Of Brands Turn To Startups For Social Media And Content
Otis Spunkmeyer Selects Generator Media + Analytics For U.S. Media Duties
SMG's Winning Super Bowl Strategy
Y&L Scoops Up Pet Supplies Plus
Tribeca Film Festival Creates New Branded Storytelling Award
Larabar Launches First TV Spots And A Partnership With Feeding America
James Lipton Rejected As Spokesman In TurboTax's Super Bowl Ad
Christopher Walken Brings Color To Man's Wardrobe In Super Bowl Ad For Kia
Potty Talk
NEW! Steven Tyler Gives His Portrait Vocal Lessons In Skittles Super Bowl Ad
REVOLVING DOOR: Fiona Lloyd Promoted To Network Development Officer At Carat Global
BIZ DEV: Cloudfactory Named Global Creative AOR For Strongbow Apple Ciders
MediaPost Agency Daily - Tuesday, Feb. 2, 2016
OMG! Chicago Agency Launches Something Totally New! A Freelance Network. Yawn.
More Fallout From Campbell Ewald 'Ghetto Memo'
The ANA And 4A's Have -- Predictably -- Split On Transparency
Hot Dogs Without Ketchup? That's Crazy, According To Heinz Super Bowl Ad
Some Clarity Vis-a-Vis Native Advertising And Content
Avocados From Mexico's Super Bowl Ad Takes Place In Outer Space Museum
Naked Juice's Local Focus
Nashville Hot Chicken Served The O'Charley's Way
Big Branding Makeover For Alaska Airlines
NEW! In Hyundai Elantra Super Bowl Ad, Residents Of Ryanville Have Trouble Focusing
REVOLVING DOOR: Kasi Bruno Joins 180LA As Executive Strategy Director
BIZ DEV: GKV Named AOR For SnackWell's And Back To Nature
MediaPost Agency Daily - Monday, Feb. 1, 2016
What #WomenNotObjects Can Teach That 'Ghetto Day' Creative And His CEO
IPG Fires Campbell Ewald CEO Jim Palmer
ANA Calls 4A's Principles 'Premature,' Demands Apology
Bud Light, Budweiser Garner Top Super Bowl Buzz
Christie Brinkley Among Stars In New Denim NYDJ Campaign
MMGY Global To Drive Tourists To Kansas City
T.J. Miller Goes Tit For Tap In Shock Top Super Bowl Ad
Could 'Insourcing' Bridge The Ad Tech Gulf Between Brands And Agencies?
NEW! Acura's Super Bowl Ad Is Red, White And Completely Forgettable
REVOLVING DOOR: Marc Sobier and Greg Farley Join Arnold Worldwide As SVP, GCDs
BIZ DEV: Spring O'Brien Picks Up Work For Harley-Davidson Museum And Homestay.com
MediaPost Agency Daily - Friday, Jan. 29, 2016
4A's Issues Transparency Guidelines, ANA Says It Went 'Rogue'
Sony's Massive $2.5 Billion Media Review Nearly Done
IBM Acquires Resource/Ammirati, Its First Digital Ad Agency
4 Firms Come Together To Play In Sandbox
Death Wish Coffee Slays Competition, Wins Intuit's Small Business Super Bowl Spot
Remling Named Chief Talent Officer At WPP's Essence
Fallon 'Pushes' Quicken Loans' First Super Bowl Spot
Ty Pennington Stars In Guaranteed Rate Ad To Air Locally During Super Bowl
Boosting Its Digital Capabilities, IBM Has Acquired Resource/Ammirati
5 Key Takeaways From The FTC's Native Guidelines
Marketing Technology Will Collapse The Digital-Ad Supply Chain
NEW! In Apartments.com Super Bowl Ad, There's A New George And Weezy 'Movin' On Up'
REVOLVING DOOR: Mike Lear Joins Erwin Penland As EVP, ECD
BIZ DEV: VentureFuel Partners With Be The Machine
MediaPost Agency Daily - Thursday, Jan. 28, 2016
Mithun Name, As Campbell Before It, Is Going Away
Rich Stoddart Promoted To CEO Leo Burnett Worldwide
Creative Freelancer Gives Away 16 Years of Ideas And Concepts
KeyBank Appoints The Richards Group As Lead Creative, Media Agency
Partners + Simons Launches Healthcare Trust Measurement Tool
80% Of People Would Reconsider Installing Ad Blockers, Cite Word-Of-Mouth
Grey Expands Digital Offering With Acquisition Of ArcTouch
McCann's Fitzgerald & Co Wins Checkers And Rally's Strategic, Creative And Digital Duties
Stun Creative Develops In-House Ad Production Unit
Forget About Man Vs. Machine, Programmatic Is Becoming More About Price Vs. Flexibility
NEW! Christopher Walken Awaits In 'Walken Closet,' Kia's Super Bowl Ad
REVOLVING DOOR: Jonathan Vingiano Rejoins Barton F. Graf As Creative Director
BIZ DEV: Arnold Worldwide Wins Angie's List
MediaPost Agency Daily - Wednesday, Jan. 27, 2016
Tumblr Blog 'Too Many Guys, One Girl' Highlights Not-So-Shocking Gender Imbalance In Ad Agencies
Anomaly Reboots Under 'One Silo'
Why Brands Still Underinvest In Mobile
Agency Founder Swears Off Imagery That Objectifies Women With #WomenNotObjects Effort
Henkel Detergent Brand Makes Its Super Bowl Debut
The 'Get-It' Gap
BBH Has A New Worldwide Creative Director
StrawberryFrog Sparks 'OnUp Movement' for SunTrust during Super Bowl 50
Analyst Upgrades Publicis To 'Buy,' Cites Media Reorg, Steve King's Ascension
BooneOakley's Graphic New Breast-Feeding Campaign
Carrabba's Breaks First Campaign From Its New Ad Shop Fitzgerald & Co.
NEW! Marmot To Launch First Super Bowl Ad
REVOLVING DOOR: Adam Reeves Joined Twofifteenmccann As ECD
BIZ DEV: Bob Gold & Associates Adds AWM SoCal To Client Roster
MediaPost Agency Daily - Tuesday, Jan. 26, 2016
Multicultural Agency Dieste Has A New Chief Creative Officer
Horizon Partners With Supermodel Frederique Van Der Wal
Havas: Consumers Demand Corporate Social Responsibility
MullenLowe's Inky New Brand Identity
Study Looks At 'Best' Countries
Your Client Problems Start With You
NEW! Keegan-Michael Key And Jordan Peele To Star In Squarespace's Super Bowl Ad
REVOLVING DOOR: Havas Worldwide Hires Two In Europe
BIZ DEV: The USO Taps JWT Atlanta To Handle Creative Duties
MediaPost Agency Daily - Monday, Jan. 25, 2016
WPP's Maxus Wins Second Competitive Review This Week
Illuminating
Culture Trends: Rent A Mom, Test Drive A Home Before Buying
TV Transformed, But Not Just Yet
Clients Will Pay For What Their Agencies Can Measure
WPP's Possible Expands Into Germany, Extends LATAM Presence With Agency Acquisition
'Agencies Are Putting Themselves Out Of Business'
USO Selects JWT For Brand Advertising Campaign
AOR? Bah! You Need To Be An 'Agency Of Return'
M&C Saatchi Catches Heat For Striptease Performance at Anniversary Party
Canadian Agency Sid Lee Acquired By Japan's Hakuhodo
72andSunny Takes 50,000 Square Feet in Dumbo
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