MAD Agency Daily Editions for April 2020
MAD Agency Daily - Thursday, April 30, 2020
WPP Bracing For 'Tough' Second Quarter
Kantar, VNU Veteran Kent Named CEO At SRDS
Progressive Launches Work-From-Home Campaign
MDC Partners Posted Growth Of 2% In The First Quarter
Top Brands Projected To Lose Nearly $400B In U.S., $1T Globally In Value Due To Pandemic
Digital Agency Havas Helia Selects MessageGears As Email Provider
It's Time To Restore The Dignity of Public Servants
Dentsu Conducts Third Consumer Survey On Sustainable Development Goals
Blue Shield of California Launches COVID-19 Campaign
MAD Agency Daily - Wednesday, April 29, 2020
Omnicom's Wren: 'Every Aspect Of Our Business Is Going To Change'
Ogilvy CEO Seifert Is Stepping Down
Brands, Agencies Raise Funds, Create Programs To Ease Pandemic Impact
Mindshare Finds Nearly Half Of Americans Have 'Run Out' Of Things To Watch, Read, Listen To
The End Of Upfront Bull: Why Analysts Are Bearish About TV's Long-Term Ad Marketplace
Mother's Day: Homebound Family, Friends Plan Togetherness
Canceled TV Sports Budgets Going To Bottom Line, Online, Or Other Forms Of TV
Just 7% Of Marketers Are Spending More During Lockdown
Soon-To-Be Longhorn Grads Hang Out Their Own Agency Shingle
MUH-TAY-ZIK / HOF-FER Elevates Two To Partner Status
MAD Agency Daily - Tuesday, April 28, 2020
Dentsu Postpones Release Of First-Quarter Earnings
Ad Council Uses New Alicia Keys Tune For COVID-19 PSA
Duluth Trading Company's New 'Wayforgers' Campaign Celebrates Women
Ad Council Appoints New Board Members
Mower Promotes Media Chief Lewis, Digital Chief Garland To Senior Directors
What's Next for Brands Amid COVID-19?
First Act As CEO: Navigate A Global Crisis
Levelwing Adds Three Members
Havas Media Study Finds Millennials 'Embracing' Radio, Print Because Of COVID-19
Good Old Nordic Ingenuity: Hands-Free Door Opener
Aflac Has A New Agency, Campaign
MAD Agency Daily - Monday, April 27, 2020
Walrus Adds Associate Media Director
KitchenAid's Data-Driven #MakeItTogether Campaign
Dell Technologies, MediaCom Launch Podcast Platform For Small Businesses
Cabin Fever: Most Americans Are Planning A Trip, Or Dreaming About Traveling
Didn't See That Coming: Keen.com Unveils Ads To Address COVID-19 Uncertainty
Google To Cut 2H Marketing Budgets, Possibly As Much As Half
Big Agencies Put Less Stock In 'Sales' As A Metric For Measuring ROI Than Smaller Shops Or Clients
Former Agency Co-CEOs Reunite At Neil Patel Digital
Vision Express Awards Media Account To The7stars
Unilever To Carry On With Advertising
Havas Group Loses Ground In Q1
MAD Agency Daily - Friday, April 24, 2020
Publicis Groupe Taps Billingsley For New Global CMO Role
Maserati Consolidates Global Creative Account With Droga5
Kantar Reveals Post-Pandemic Planning Data: Finds Consumers Challenged, Embrace Advertising
Out-of-Home Media-Planning Data Reveals Americans Beginning To Travel More
Google Move Requiring Advertisers To Verify Identity Provides Safety For Brand Non-Disclosure Agreements
New Campaign For 'The World's Largest Hot Dog Chain'
Oikos Triple Zero's Teary-Eyed Spot Salutes NFL Draft
Former FCB Creative Halper Opens His Own Shop
McCann Wins U.S. Bank Creative AOR
MAD Agency Daily - Thursday, April 23, 2020
Merkle Promotes Dempster To Global CEO
Despite Pandemic, IPG Posts Q1 Organic Growth
Earth Day Messages Stress Urgency Of Global Climate, Warming Problems
Bailey Lauerman Virtually Celebrates 50th Anniversary
Mower Rolls Out Virtual Bring Your Work To Kids Day
Lockdown Micro-Influencers: Digital Marketing's Hot New Trend
Nashville-based Production House Taillight Says May Is Back To Work Time
Industry Veteran Calls Out Programmatic
McKinney Adds LA Creative Lead
MAD Agency Daily - Wednesday, April 22, 2020
Ad Council's COVID-19 Initiative Unveils Mental Health Phase
Media Veteran David Levy Joins AR Company Board
Ad Market Fell 10.8% In March, First Month To Begin Feeling Effects Of Pandemic
To Help Ad Industry 'Step Up,' ANA Takes Down Members-Only Wall To Exclusive Content
COVID-19 Spawns First New Media-Planning Segments: 'Nervous' Vs. 'Accepting'
Ad Veterans Wiener, Hofstetter Step In To Lead Profitero
Vibenomics Raises $6 Million In Additional Funding
Omnicom Agencies Top List Of ADC Awards Nominations
WFA Launches Diversity Task Force
Most Important Skill Set for Agencies During COVID-19 Pandemic: Cultural IQ
MAD Agency Daily - Tuesday, April 21, 2020
Don't Blame Us: Millennials, Gen Z Say They're 'Doing Everything They Can' To Prevent Spreading COVID-19
Stella Artois' Multinational Campaign To Help Bars, Restaurants Weather Crisis
Boston Globe, MullenLowe Express Their Patriots' Day Pride
Sweat + Co Launches Agency Consulting Practice
What Australia's Google, Facebook News Tax Means For The Industry
Mindshare Finds Pandemic Impacting Brand Access, Loyalty: Many Americans Say They'll Continue Using New Brands
How GroupM Handicaps The Pandemic's Impact On Consumer -- And Business -- Behaviors
U.S. TV Average Ad Spending To Sink 25% In The First 6 Months Of 2020: eMarketer
Agencies Expect A 20% Revenue Drop Over COVID-19
Cannes Lions To Launch Lions Live Platform
Have A Great American Picnic, At Home
Campaign Highlights Critical Role Of Teachers
MAD Agency Daily - Monday, April 20, 2020
Summer Internships Are Revamped Amid Health Crisis
Zillow, Fig Capture Lockdown Life In 'The Real Value Of A Home' Spot
New Navy Campaign Targets Gamers
Consumers Favor TV Ads That Show Brands Helping With Pandemic
This Week's IPG 'Floor 9' COVID-19 Podcast: CVS' Norman de Greve; Quicken's Casey Hurbis
GroupM's Retail Media Specialist Triad Is Closing Its Doors
Sorrell Predicts Q2's 'Bloodbath' Will Prompt Holding Companies To Sell Agencies
MAD Agency Daily - Friday, April 17, 2020
Ad Council, Partners Set Up Pro Bono PMP
Aloysius Butler & Clark Helps Hospitals Say Thanks To Their Workers
Commercial Production Adjusts To The WFH Era
Get Ready For Some Friday Night Pizza
AMC Networks Offers Upfront Platform For Agencies, Marketers
Break-Your-Heart Creatives By Direct Agents, Singer Michelle Mangione Support Front-Line Workers
Holding Group League Table The Same For 2019 As 2018
Linebacker Story Time: Jags Tackle the Crisis
Virginia, Chile Introduce Virtual Destination Campaigns
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