MAD Agency Daily Editions for April 2021
MAD Agency Daily - Friday, April 30, 2021
Enterprise Holdings Taps UM, Cites 'Data-Driven Capabilities'
ANA Blasts 'Mind-Numbing' Programmatic Marketplace, Announces RFP To Study It
Mediahub Wins Crown Media Networks Account
Rapport Goes 'Live,' Makes Digital Out-of-Home Campaign Reporting Real-Time
Richards Group Hires First Chief Talent/Culture Officer
Co:Collective Joins Dawn Network
Home Siding Company Shifts Focus To Female Consumers
OBE Doubles Down On 'Diversity Of Thought'
WPP And Sorrell Squabble Over Millions In Denied Bonus Awards
MAD Agency Daily - Thursday, April 29, 2021
OpenAP Introduces 'OpenID,' New Identifier For Linear TV/Digital Advertising
WPP Returns To Growth In The First Quarter
Interpublic Turns The Corner In Q1
Epsilon President Ric Elert Outlines Company's Top Priorities
Scatter Premiums Signal Increased Demand Heading Into Upfront Negotiations
What Marketing Looks Like When It Respects People
Survey: Consumers Care More About Product Quality Than Social Activism From Brands
Smashburger Enters The Chicken Sandwich Wars
Waterloo Sparkling Water Names Inspira AOIR
MAD Agency Daily - Wednesday, April 28, 2021
WPP Merges GroupM, WT Data Units To Form New Data Consultancy
DDB Expands Gaming Division To 15 Global Markets
Kantar CEO Nasard Steps Down After 4 Months
Oberland Agency Offers Guide To Confronting Police Brutality
ServiceNow Campaign Enters The World Of Wonka
Using CRM To Optimize Media, Abate Privacy Concerns
A Cookie-less Future: How Marketers Can Prepare
WSJ Launches Latest 'Trust' Brand Campaign
Guerra Named Managing Director Labelium Toronto
MAD Agency Daily - Tuesday, April 27, 2021
Publicis Groupe Drives Away With $2 Billion Stellantis Auto Business
Mojo Supermarket Hires Strategist, Brand Directors
Enterprise Holdings Selects Ogilvy To Be Its Brand Strategy Agency
CPB Rounds Out New Leadership Team
Marketing Firm ACC Network Strikes Hollywood Talent Deal
Omnicom Launches Omni Health
Ad Council Elects New Board Members
Brands Still Can't Figure Out What Beauty Looks Like
Should We Eliminate The CIO Role In Agencies?
Dentsu Invests In U.S. Media Company Overtime Sports
NYC Spends $30 Million On Tourism Campaign
MAD Agency Daily - Monday, April 26, 2021
Zenith: CPG Spending Will Return to Pre-Pandemic Levels in 2023
Grey Lands MassMutual
Behr Paint Brushes Haworth, Taps UM As New Media Shop
Ad World Shaken By Onslaught Of Universal IDs As It Prepares To Give Up Cookies
General Motors To Increase Spending With Black-Owned Media
New AARP Campaign Targets Younger Members
Oklahoma Joe's Grills Up BBQ Content Series
Analysis Shows Nearly A Quarter Of Pitches Done As Integrated Media/Creative Reviews
Visit Milwaukee Positions City As Meeting Destination
Grubhub Agrees To Settle False-Advertising Claims Involving Non-Partners
Study Finds Independent Agencies Make Strong Comeback In Q1
Fellowes Celebrates Return To Work, School
FCB Health Adds New Creative Leader
MAD Agency Daily - Friday, April 23, 2021
WPP Makes Earth Day Pledge To Reach Net Zero Carbon Emissions In Four Years
Kantar To Acquire Chicago-Based Numerator For $1.5 Billion
Lincoln Park Zoo Focuses On Endangered Animals
Hispanic Population, Spending Power Growth Require Increased Marketing Budgets
Analyst Ends Decade-Long Recommendation For Interpublic, Downgrades To 'Market Perform'
COMvergence Study Finds More Talk Than Action For U.S. Consolidation Pitches
IAB: Ad 'Confidence' Has Surged, Less Frequent Reviews Of Budgets
Ad Agency Legend Carl Spielvogel Dies at 92
'Word of Mouth' Generating More Marketer Buzz
Razorfish Adds New BIz Dev Leader
Hanson Dodge Wins AllSalt Maritime Account
MAD Agency Daily - Thursday, April 22, 2021
VMLY&R Retains U.S. Navy Contract
You & Mr. Jones Taps Former Mindshare CEO To Head New Media Division
Agencies, Brands Celebrate Earth Day
Built For 'New Normal' Work Routine, Grow Unveils New Norfolk, VA Offices
Ad Execs: Paid Content/Influencers Now The Biggest Share Of Digital Budgets
IPG Mediabrands Finds Social Is The Most 'Difficult' Medium For Persons With Disabilities
IPG's Black Glass Consulting Adds Talent, Clients
An Advertiser Playbook For The Rise Of Streaming
Chemistry Adds Three Dozen Staffers
MAD Agency Daily - Wednesday, April 21, 2021
Omnicom Sees Return To Organic Growth In Q2
Havas Media Taps Publicis Media's Grant As Chief Strategy Officer
VH1 Program Helps COVID-Impacted Black-Owned Brooklyn Businesses
U.S. Ad Market Turns In Best March Ever: Up 25% Vs. 2020, 7% Vs. 2019
Soho Experiential Bets On New Restaurant Marketing Initiative
Coca-Cola Mum On Ad Spending As Creative, Media Reviews Proceed
Unilever Marketing Chief Conny Braams Joins WFA Leadership Team
Raedium Digital Now Being Liquidated: Report
Penske Media, MRC Acquire 50% Stake In South by Southwest Event Owner SXSW
WFA: Marketers Lag On Sustainability Efforts, Launches Catch-Up Program
MAD Agency Daily - Tuesday, April 20, 2021
Spark Foundry Wins Humana Media AOR
Miracle-Gro Pivots From Seasonal Flights To 'Always On' Ad Strategy
Omnicom Acquires Healthcare, Digital Transformation Firms
UM, Reprise Help CVS Get America #OneStepCloser
Report: Hispanics Turn To Social Media, Gaming During Pandemic
Nets Ask Advertisers To Move As Much As 30% Of Upfront Into CTV
60% Of Consumers Are Good With Limited Ads For Cheaper Video Services: Deloitte
IPG Sets May 27 For Its All-Virtual Annual Meeting
New BBH NY Leadership Team Is Set
MAD Agency Daily - Monday, April 19, 2021
Horizon Media Prevails In Hershey's U.S. Media Review
USIM To Accept Bitcoin, Other Cryptos, As Payment For Media Buys
In First Year-Over-Year Pandemic Comp, U.S. Ad Spending Surges 22% In March
No Longer A Virus 'Epicenter,' LA Promotes Its Culture, Diversity To Draw Tourists
Butchershop Acquires Mexican Digital Agency Maniak
Media Agency Execs Indicate YouTube Will Benefit Most From Shifts In TV Ad Spending
New Agency Compensation Model Explores Value Over Cost
Recent Senior Hires At MDC Partners Get Hefty Signing Bonuses
Tiffany Retools Marketing
Opus Agency Taps Ex-Nielsen CEO To Lead Shop
Home Depot Names BBDO Its New Creative Agency
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