MAD Agency Daily Editions for April 2021
MAD Agency Daily - Thursday, April 15, 2021
Goodwill Orange County, Donate Life CA Team For Organ Donation Drive
'NY Forever' Urges New Yorkers To Take Ownership Of City's Recovery
Full Steam Ahead: The Shipyard Starts Year Off With New Business Win Streak
Smith Bros. Agency Rebrands, Narrows Focus
Mindshare Taps Wavemaker's Richman As North America CEO
Study Finds Ad Execs Believe CTV Benefitted From Pandemic, Now More Effective Than Linear TV
Few Older Americans Trust Social Media Advertising
Cookie Anxiety: Why Brands Are Sweating And What They Can Do About It
Sid Lee LA Expands Creative Department
MAD Agency Daily - Wednesday, April 14, 2021
PHD Taps Longtime Zenith Veteran To Lead Integrated Investment
Lacoste Promotes L.12.12 Fragrance In New Campaign From Publicis Luxe
GroupM: China Now Accounts For 5% Of World's Biggest Marketers, But Tensions Abound
DDB NA Bolsters Data Practice With Appointment Of Singh
Busy Phillips, Skater Adam Rippon In Driver's Seat For CarMax, Dunkin'
New TikTok Campaign Attempts To Make Mask Wearing Cool To Kids
The Kiuertgflop Is The Message: TBWA Uses Gibberish To Fight Illiteracy
Study Finds Most Americans Will Never Buy Influencer-Promoted Products
Gone But Not Forgotten: The Harry Keeshan Integrity Award
CPB Names New Global CEO
MAD Agency Daily - Tuesday, April 13, 2021
Barilla Taps Publicis Italy For New Global Campaign Work
Wavemaker Adds To C-Suite: Recruits Data, Growth Officers
Showcasing Its Technology, Cox Reimagines The School Play
Iron Horse Acquires Multicultural Shop Elmntl
IPG/Verizon Study Finds Interactive Ads Perform Better, Especially When People Interact With Them
Brand Makeover For Recently Merged Summit Medical Group And CityMD
Cannes Lions Unveils Jurors, Women Now The Majority
Irish Ad Agency Rebrands To Enter U.S. Market As Optimization, Performance SaaS Specialist
Has COVID-19 Changed Brand Loyalty?
Merkle's Co-Op Data Strategy Means Brands Build A First-Party ID Graph
LA Agency 'Adopts' Japanese Restaurant, Wins Addy For Soup-To-Nuts Makeover
TDA Boulder Wins Champion Petfoods
MAD Agency Daily - Monday, April 12, 2021
Mexico Rebrands Baja Norte, Launches Campaign To Promote It
Dentsu Confirms It May Sell Its Tokyo Headquarters Building
22squared's Dendro Poaches Phenom Executive To Be Its First Strategy Director
With Razorfish Leading The Way, 'Art Bash' Fundraiser Pivots To Digital
Twitter's Video Ad Platform Targets TV Dollars By Adding Nielsen Cross-Media Solutions
Connected TV Ad Volume/CPMs Soar, Programmatic/Data-Decisioning Cited
Marketing/Media M&As Begin Bouncing Back
Patagonia CEO Calls On Other Companies To Oppose Restrictive Voting Laws
The Olympics: Play Or Pass?
Media Kitchen's Julia Smaldone On Evolving OTT/CTV Pricing
Blue Chip Wins Hershey's Assignment
MAD Agency Daily - Friday, April 9, 2021
Publicis Groupe's Epsilon, Trade Desk Form Strategic Partnership
TBWA\Chiat\Day LA Leads Effort To Curb Vaccine Skepticism Within BPOC Community
Goldfish Cracker Brand Eyes Taller Eaters With New Campaign
MDC Partners Names New Investor Relations Head
Publicis Strikes Exclusive Deal With The Trade Desk, Integrates Epsilon's Consumer IDs As Cookie Solution
Sexism In Advertising Is (Still) Not So Sneaky
Jack Morton Names First Global DE&I Executive
MAD Agency Daily - Thursday, April 8, 2021
Gallegos United, Crossmedia Launch Multicultural Media Shop
Cannes Lions Festival Going All Digital For Second Straight Year
Beach Named Global IPG Mediabrands President, Schwab's Pelage Tapped To Succeed Him
Budweiser Teams With Ad Council On COVID-19 Campaign
MDC Partners' Constellation Unit Taps John Boiler As Chair, Adds Pyne As CFO
Faced With Existential Threat, Cadillac CMO Shifted To 'Live' Interface
Paid Search And A History Of Losing Control
Unilever Confirms It Is Conducting Multinational Media Agency Review
Gillespie Named President/Chairman Isobar Public Sector
MAD Agency Daily - Wednesday, April 7, 2021
Empower Named Media AOR For American Standard Parent LIXIL Corp.
Orbitz Invites All Travelers To 'See The World'
Ad Shop Instrument To Dedicate $3 Million In Services To Underserved Communities
Ads From Website Developer Wix Play On Hacking Fears
Founders Of GoTo.com, OpenX Launch CTV Media-Buying, Performance Platform Based On Search
Citing Rapid Improvement, Mediabrands Strikes Exclusive, 3-Year Deal With TikTok
Media Researchers: Politics Ruins Everything, Including Media Research
Omnicom Wins Global Allianz Assignment
Cox Reimagines The School Play In Connections Campaign
MAD Agency Daily - Tuesday, April 6, 2021
Boston Invites Visitors With 'All-Inclusive' Campaign
Tally Selects Mediahub For U.S. Assignment
Horizon Media Develops PSA To Fight Asian Hate
Atlantic Broadband Consolidates Advertising, Marketing Assignment With Stagwell
Edelman: Trust In All Forms Of Media Falls To All-Time Low
BERA To Provide Omnicom Media Shops With Brand Equity Metrics, Analytics
Facebook Breach Exposes Data On 553 Million Users
Erich & Kallman Taps Frazier For New Brand Role
Broken Shed Vodka Selects Agency Partners
MAD Agency Daily - Monday, April 5, 2021
The Via Agency Rebrands
Credible Selects Engine As Its New Agency Partner
BBH Partners On Photography Competition Series Showcasing Samsung Phone
Ad Council Names First Equity Officer
Biden Admin Bows National Vaccine TV Campaign, Outreach Through Trusted Organizations
49% Of Americans View Brand Activism Positively, But Just A Third Think It Will Drive Real Change
France's New Lockdown Puts Another Wrench In The Works For This Year's Lions Festival
Nexcare Duo Removes The 'Flinch Face'
MAD Agency Daily - Friday, April 2, 2021
Charlotte Agency Tattoo Projects Elevates Brophy To President
Hat In Hand, Lincoln Project Says Upcoming Midterms 'Most Consequential' Ever
Allied Global Marketing Expands To APAC
BBDO SF Names New Leadership Team
NHL, MassMutual Seek Community Heroes
Most U.S. Marketers Wanted To Quit At Least Once Last Year: Study
Google Cancels April Fools' Pranks
GM Commits To Spending 4% Of Ad Budget With Black-Owned Media
After A Brutal Year For Everyone, What's Next For Agencies?
McCann's Craft Names Managing Director/ Greater New York
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