MediaPost Agency Daily Editions for April 2021
- MediaPost Agency Daily - Friday, April 30, 2021
- Enterprise Holdings Taps UM, Cites 'Data-Driven Capabilities'
- ANA Blasts 'Mind-Numbing' Programmatic Marketplace, Announces RFP To Study It
- Mediahub Wins Crown Media Networks Account
- Rapport Goes 'Live,' Makes Digital Out-of-Home Campaign Reporting Real-Time
- Richards Group Hires First Chief Talent/Culture Officer
- Co:Collective Joins Dawn Network
- Home Siding Company Shifts Focus To Female Consumers
- OBE Doubles Down On 'Diversity Of Thought'
- WPP And Sorrell Squabble Over Millions In Denied Bonus Awards
- MediaPost Agency Daily - Thursday, April 29, 2021
- OpenAP Introduces 'OpenID,' New Identifier For Linear TV/Digital Advertising
- WPP Returns To Growth In The First Quarter
- Interpublic Turns The Corner In Q1
- Epsilon President Ric Elert Outlines Company's Top Priorities
- Scatter Premiums Signal Increased Demand Heading Into Upfront Negotiations
- What Marketing Looks Like When It Respects People
- Survey: Consumers Care More About Product Quality Than Social Activism From Brands
- Smashburger Enters The Chicken Sandwich Wars
- Waterloo Sparkling Water Names Inspira AOIR
- MediaPost Agency Daily - Wednesday, April 28, 2021
- WPP Merges GroupM, WT Data Units To Form New Data Consultancy
- DDB Expands Gaming Division To 15 Global Markets
- Kantar CEO Nasard Steps Down After 4 Months
- Oberland Agency Offers Guide To Confronting Police Brutality
- ServiceNow Campaign Enters The World Of Wonka
- Using CRM To Optimize Media, Abate Privacy Concerns
- A Cookie-less Future: How Marketers Can Prepare
- WSJ Launches Latest 'Trust' Brand Campaign
- Guerra Named Managing Director Labelium Toronto
- MediaPost Agency Daily - Tuesday, April 27, 2021
- Publicis Groupe Drives Away With $2 Billion Stellantis Auto Business
- Mojo Supermarket Hires Strategist, Brand Directors
- Enterprise Holdings Selects Ogilvy To Be Its Brand Strategy Agency
- CPB Rounds Out New Leadership Team
- Marketing Firm ACC Network Strikes Hollywood Talent Deal
- Omnicom Launches Omni Health
- Ad Council Elects New Board Members
- Brands Still Can't Figure Out What Beauty Looks Like
- Should We Eliminate The CIO Role In Agencies?
- Dentsu Invests In U.S. Media Company Overtime Sports
- NYC Spends $30 Million On Tourism Campaign
- MediaPost Agency Daily - Monday, April 26, 2021
- Zenith: CPG Spending Will Return to Pre-Pandemic Levels in 2023
- Grey Lands MassMutual
- Behr Paint Brushes Haworth, Taps UM As New Media Shop
- Ad World Shaken By Onslaught Of Universal IDs As It Prepares To Give Up Cookies
- General Motors To Increase Spending With Black-Owned Media
- New AARP Campaign Targets Younger Members
- Oklahoma Joe's Grills Up BBQ Content Series
- Analysis Shows Nearly A Quarter Of Pitches Done As Integrated Media/Creative Reviews
- Visit Milwaukee Positions City As Meeting Destination
- Grubhub Agrees To Settle False-Advertising Claims Involving Non-Partners
- Study Finds Independent Agencies Make Strong Comeback In Q1
- Fellowes Celebrates Return To Work, School
- FCB Health Adds New Creative Leader
- MediaPost Agency Daily - Friday, April 23, 2021
- WPP Makes Earth Day Pledge To Reach Net Zero Carbon Emissions In Four Years
- Kantar To Acquire Chicago-Based Numerator For $1.5 Billion
- Lincoln Park Zoo Focuses On Endangered Animals
- Hispanic Population, Spending Power Growth Require Increased Marketing Budgets
- Analyst Ends Decade-Long Recommendation For Interpublic, Downgrades To 'Market Perform'
- COMvergence Study Finds More Talk Than Action For U.S. Consolidation Pitches
- IAB: Ad 'Confidence' Has Surged, Less Frequent Reviews Of Budgets
- Ad Agency Legend Carl Spielvogel Dies at 92
- 'Word of Mouth' Generating More Marketer Buzz
- Razorfish Adds New BIz Dev Leader
- Hanson Dodge Wins AllSalt Maritime Account
- MediaPost Agency Daily - Thursday, April 22, 2021
- VMLY&R Retains U.S. Navy Contract
- You & Mr. Jones Taps Former Mindshare CEO To Head New Media Division
- Agencies, Brands Celebrate Earth Day
- Built For 'New Normal' Work Routine, Grow Unveils New Norfolk, VA Offices
- Ad Execs: Paid Content/Influencers Now The Biggest Share Of Digital Budgets
- IPG Mediabrands Finds Social Is The Most 'Difficult' Medium For Persons With Disabilities
- IPG's Black Glass Consulting Adds Talent, Clients
- An Advertiser Playbook For The Rise Of Streaming
- Chemistry Adds Three Dozen Staffers
- MediaPost Agency Daily - Wednesday, April 21, 2021
- Omnicom Sees Return To Organic Growth In Q2
- Havas Media Taps Publicis Media's Grant As Chief Strategy Officer
- VH1 Program Helps COVID-Impacted Black-Owned Brooklyn Businesses
- U.S. Ad Market Turns In Best March Ever: Up 25% Vs. 2020, 7% Vs. 2019
- Soho Experiential Bets On New Restaurant Marketing Initiative
- Coca-Cola Mum On Ad Spending As Creative, Media Reviews Proceed
- Unilever Marketing Chief Conny Braams Joins WFA Leadership Team
- Raedium Digital Now Being Liquidated: Report
- Penske Media, MRC Acquire 50% Stake In South by Southwest Event Owner SXSW
- WFA: Marketers Lag On Sustainability Efforts, Launches Catch-Up Program
- MediaPost Agency Daily - Tuesday, April 20, 2021
- Spark Foundry Wins Humana Media AOR
- Miracle-Gro Pivots From Seasonal Flights To 'Always On' Ad Strategy
- Omnicom Acquires Healthcare, Digital Transformation Firms
- UM, Reprise Help CVS Get America #OneStepCloser
- Report: Hispanics Turn To Social Media, Gaming During Pandemic
- Nets Ask Advertisers To Move As Much As 30% Of Upfront Into CTV
- 60% Of Consumers Are Good With Limited Ads For Cheaper Video Services: Deloitte
- IPG Sets May 27 For Its All-Virtual Annual Meeting
- New BBH NY Leadership Team Is Set
- MediaPost Agency Daily - Monday, April 19, 2021
- Horizon Media Prevails In Hershey's U.S. Media Review
- USIM To Accept Bitcoin, Other Cryptos, As Payment For Media Buys
- In First Year-Over-Year Pandemic Comp, U.S. Ad Spending Surges 22% In March
- No Longer A Virus 'Epicenter,' LA Promotes Its Culture, Diversity To Draw Tourists
- Butchershop Acquires Mexican Digital Agency Maniak
- Media Agency Execs Indicate YouTube Will Benefit Most From Shifts In TV Ad Spending
- New Agency Compensation Model Explores Value Over Cost
- Recent Senior Hires At MDC Partners Get Hefty Signing Bonuses
- Tiffany Retools Marketing
- Opus Agency Taps Ex-Nielsen CEO To Lead Shop
- Home Depot Names BBDO Its New Creative Agency
