MAD Agency Daily Editions for August 2021
- MAD Agency Daily - Tuesday, Aug. 31, 2021
- Fitzco Acquires Martech Consultancy Constant Analytics
- Break A Leg: Lucky Generals, Resolution Help Broadway Promote Its Reopening
- Is The RFP Process Broken? Most Clients And Agencies Think So
- Consumers Want Personalized Content, Research Suggests Brands Are Having Trouble Delivering It
- Cinema Ad Net NCM Taps Tunick As First CMO
- Zeta Offers Advanced Multicultural Audience Targeting, With 78M U.S. Adult Consumers
- Former PMI Execs Launch Agency Dedicated To Clients In Highly Regulated Industries
- USTA Expands Its 'Be Open' Campaign With New Work From DentsuMB
- MAD Agency Daily - Monday, Aug. 30, 2021
- Epsilon CEO Kennedy Stepping Down At Year's End
- Ayzenberg Group Opens London Office, Taps Walsh To Run It
- Havas Asserts Tech Sovereignty, Forms Entity To Build It For Clients
- Fashion Salutes NYC In Fall Campaigns
- Amazon Advertising Spurs Growth Of Dedicated Agencies
- 'Got Milk?' Campaign Turns Into 'Never Doubt What You Love'
- As Gen Z Flocks to 'Digital Campfires,' How Will It Shape Marketing?
- Artificial Lack Of Intelligence
- Shaving Your Personal Garden? Eos Has An Instructional Video For That
- UMass Boston Taps Joan Creative For AOR Duties
- MAD Agency Daily - Friday, Aug. 27, 2021
- One Club, Popeyes Team Up For BIPOC Food Marketing Course
- Iris Apfel, Lil Yachty Help eBay Promote Its Watch Category In New Content Series
- FCB, Spotify Launch 'Playlist' Campaign Targeting CMOs
- Michelob Ultra Promotes Sports Gender Equality With Big Bucks Pledge
- Forecast: 2022 Midterm Political Ads To Hit $7.8 Billion; Broadcast TV Up 30% To $3.8 Billion
- Are Local Advertisers Growing Too Reliant On Digital? Agencies Think So
- How Control Of Consumer-Generated Data Affects Online Advertising
- Richards Group Promotes $600 Million Casino Expansion Bet
- MAD Agency Daily - Thursday, Aug. 26, 2021
- Walmart Launching DSP With The Trade Desk, Will Connect Online With In-Store
- Report Reveals Incessant 'API' Updates Draining Marketer, Agency Resources
- MullenLowe Taps Valero To Lead NY Creative Efforts
- Rebalancing Big Data and Creativity in Digital Marketing
- Synergy Health Taps Jigsaw For Branding, Media, Digital Work
- Local Advertiser Survey Shows Social, Search Most Common Parts Of Media Mix -- And Growing
- Advertiser Can't Proceed With Class-Action Against Facebook Over Demographic Targeting
- Is There A Reliable Standard To Measure Social Media Engagement?
- BarrettSF Adds Four New Partners
- MAD Agency Daily - Wednesday, Aug. 25, 2021
- After Wins, Studio Startup, Partners + Napier Is On A Hiring Spree
- 4A's Creates Agency Review Participation Agreement
- Credit Bureau TransUnion Launches Consumer Targeting Platform, Can Validate People's Identities
- Marketers And Funnel Vision
- Fancy That: Applebee's Ties New Campaign To Viral TikTok Video
- U.S. Space Force Debuts Recruitment Campaign
- Agency Veteran Armand Returns To Industry In New Role At Third Street
- FIG Wins AOR Duties For New York's MoMA
- MAD Agency Daily - Tuesday, Aug. 24, 2021
- WPP Acquires AI Specialist Satalia, Aligns It With WT Commerce
- New Era At Accenture Interactive As Droga Is Poised To Take The Reins
- Anglo Ad Markets Surge 52% During Q2, 25% in First Half
- New Data Supports The Ad Industry's 'Herd Immunity,' At Least In Anglo Markets
- Marketers Confused About Performance Marketing Vs. Growth Marketing
- Planet Progranda Expands Expertise With Hiring Of LacknerBuckingham Duo
- Grey Lands Gametech U.S., LATAM Assignment
- MAD Agency Daily - Monday, Aug. 23, 2021
- Hero Collective Celebrates J&J's New Brown-Toned Band-Aids
- With Naomi Osaka, Levi's Keeps Upping Its Cultural Cool
- NP Digital Appoints Canvas Worldwide, iProspect Execs To Strategic Roles Amid Rapid Expansion
- Ad Market Expands 43% In July, Smaller Categories Outpace Top 10
- Networks Ramp Up Promos For New Fall Shows
- Heard And Seen: Execs At IBM Watson, LiveRamp Talk Ad Targeting
- What If Today's Ad Strategies Are All Wrong?
- The Talibrand, New And Improved
- Where Should Personalization Sit Within Your Tech Stack?
- MAD Agency Daily - Friday, Aug. 20, 2021
- Blue Chip Reorganizes Around 'Collaborative C-Suite,' Says It Makes It 'Nimbler'
- Burnett Vet Doucette Named CCO Of FCB West
- Argonaut Uses Humor To Make Cricket Wireless Relatable
- Climate Change For TV: Banning TV Fossil-Fuel Ads
- Agency Study Shows TikTok Now Ranks Fourth Among Local Shops
- Using Print To Connect Luxury Brands And Consumers
- FTC Bulks Up Antitrust Complaint Against Facebook
- Why Email Marketing Is Far From Dead: Drives Ecommerce, Search Marketing
- MAD Agency Daily - Thursday, Aug. 19, 2021
- Pope Francis Stars In Ad Council's Latest PSA For COVID-19 Vax
- Subway Franchisees Call Foul On Megan Rapinoe's Olympics Gesture
- 2022 Midterm Ad Spending Projected To Hit $8.9B
- Comscore Teams With NewsGuard To Thwart 'Misinformation' Ad Buys
- YouTube Adds Visual Content, Test Brings Google Search Formats Into The Platform
- Twitter Tests Feature That Lets Users Call Out Misinformation
- Pinterest Digs Into Computer Vision To Launch Diversity-Driven Search Tool
- MAD Agency Daily - Wednesday, Aug. 18, 2021
- Bounteous Names Heads Of Media And Customer Marketing
- 9thWonder Taps Mattress Firm's Scott Thaler As CMO
- Walmart Shows Strength, Amazon Just Dethroned It
- CMO-CIO Relationship Needs Tightening To Improve Performance: CMO Council Report
- Cleveland Guardians Snafu: Why Even Big Brands Need to Think Digital First
- MLB Names Former Marriott, Disney, Yahoo Marketer As CMO
- 'NYT' Can Boost Incremental Revenue With Paid Newsletters
- Beyonce, Kids Star In Clothing Ad
- Five Email Takeaways From The Pandemic
