MediaPost Agency Daily Editions for August 2021
MediaPost Agency Daily - Tuesday, Aug. 31, 2021
Fitzco Acquires Martech Consultancy Constant Analytics
Break A Leg: Lucky Generals, Resolution Help Broadway Promote Its Reopening
Is The RFP Process Broken? Most Clients And Agencies Think So
Consumers Want Personalized Content, Research Suggests Brands Are Having Trouble Delivering It
Cinema Ad Net NCM Taps Tunick As First CMO
Zeta Offers Advanced Multicultural Audience Targeting, With 78M U.S. Adult Consumers
Former PMI Execs Launch Agency Dedicated To Clients In Highly Regulated Industries
USTA Expands Its 'Be Open' Campaign With New Work From DentsuMB
MediaPost Agency Daily - Monday, Aug. 30, 2021
Epsilon CEO Kennedy Stepping Down At Year's End
Ayzenberg Group Opens London Office, Taps Walsh To Run It
Havas Asserts Tech Sovereignty, Forms Entity To Build It For Clients
Fashion Salutes NYC In Fall Campaigns
Amazon Advertising Spurs Growth Of Dedicated Agencies
'Got Milk?' Campaign Turns Into 'Never Doubt What You Love'
As Gen Z Flocks to 'Digital Campfires,' How Will It Shape Marketing?
Artificial Lack Of Intelligence
Shaving Your Personal Garden? Eos Has An Instructional Video For That
UMass Boston Taps Joan Creative For AOR Duties
MediaPost Agency Daily - Friday, Aug. 27, 2021
One Club, Popeyes Team Up For BIPOC Food Marketing Course
Iris Apfel, Lil Yachty Help eBay Promote Its Watch Category In New Content Series
FCB, Spotify Launch 'Playlist' Campaign Targeting CMOs
Michelob Ultra Promotes Sports Gender Equality With Big Bucks Pledge
Forecast: 2022 Midterm Political Ads To Hit $7.8 Billion; Broadcast TV Up 30% To $3.8 Billion
Are Local Advertisers Growing Too Reliant On Digital? Agencies Think So
How Control Of Consumer-Generated Data Affects Online Advertising
Richards Group Promotes $600 Million Casino Expansion Bet
MediaPost Agency Daily - Thursday, Aug. 26, 2021
Walmart Launching DSP With The Trade Desk, Will Connect Online With In-Store
Report Reveals Incessant 'API' Updates Draining Marketer, Agency Resources
MullenLowe Taps Valero To Lead NY Creative Efforts
Rebalancing Big Data and Creativity in Digital Marketing
Synergy Health Taps Jigsaw For Branding, Media, Digital Work
Local Advertiser Survey Shows Social, Search Most Common Parts Of Media Mix -- And Growing
Advertiser Can't Proceed With Class-Action Against Facebook Over Demographic Targeting
Is There A Reliable Standard To Measure Social Media Engagement?
BarrettSF Adds Four New Partners
MediaPost Agency Daily - Wednesday, Aug. 25, 2021
After Wins, Studio Startup, Partners + Napier Is On A Hiring Spree
4A's Creates Agency Review Participation Agreement
Credit Bureau TransUnion Launches Consumer Targeting Platform, Can Validate People's Identities
Marketers And Funnel Vision
Fancy That: Applebee's Ties New Campaign To Viral TikTok Video
U.S. Space Force Debuts Recruitment Campaign
Agency Veteran Armand Returns To Industry In New Role At Third Street
FIG Wins AOR Duties For New York's MoMA
MediaPost Agency Daily - Tuesday, Aug. 24, 2021
WPP Acquires AI Specialist Satalia, Aligns It With WT Commerce
New Era At Accenture Interactive As Droga Is Poised To Take The Reins
Anglo Ad Markets Surge 52% During Q2, 25% in First Half
New Data Supports The Ad Industry's 'Herd Immunity,' At Least In Anglo Markets
Marketers Confused About Performance Marketing Vs. Growth Marketing
Planet Progranda Expands Expertise With Hiring Of LacknerBuckingham Duo
Grey Lands Gametech U.S., LATAM Assignment
MediaPost Agency Daily - Monday, Aug. 23, 2021
Hero Collective Celebrates J&J's New Brown-Toned Band-Aids
With Naomi Osaka, Levi's Keeps Upping Its Cultural Cool
NP Digital Appoints Canvas Worldwide, iProspect Execs To Strategic Roles Amid Rapid Expansion
Ad Market Expands 43% In July, Smaller Categories Outpace Top 10
Networks Ramp Up Promos For New Fall Shows
Heard And Seen: Execs At IBM Watson, LiveRamp Talk Ad Targeting
What If Today's Ad Strategies Are All Wrong?
The Talibrand, New And Improved
Where Should Personalization Sit Within Your Tech Stack?
MediaPost Agency Daily - Friday, Aug. 20, 2021
Blue Chip Reorganizes Around 'Collaborative C-Suite,' Says It Makes It 'Nimbler'
Burnett Vet Doucette Named CCO Of FCB West
Argonaut Uses Humor To Make Cricket Wireless Relatable
Climate Change For TV: Banning TV Fossil-Fuel Ads
Agency Study Shows TikTok Now Ranks Fourth Among Local Shops
Using Print To Connect Luxury Brands And Consumers
FTC Bulks Up Antitrust Complaint Against Facebook
Why Email Marketing Is Far From Dead: Drives Ecommerce, Search Marketing
MediaPost Agency Daily - Thursday, Aug. 19, 2021
Pope Francis Stars In Ad Council's Latest PSA For COVID-19 Vax
Subway Franchisees Call Foul On Megan Rapinoe's Olympics Gesture
2022 Midterm Ad Spending Projected To Hit $8.9B
Comscore Teams With NewsGuard To Thwart 'Misinformation' Ad Buys
YouTube Adds Visual Content, Test Brings Google Search Formats Into The Platform
Twitter Tests Feature That Lets Users Call Out Misinformation
Pinterest Digs Into Computer Vision To Launch Diversity-Driven Search Tool
MediaPost Agency Daily - Wednesday, Aug. 18, 2021
Bounteous Names Heads Of Media And Customer Marketing
9thWonder Taps Mattress Firm's Scott Thaler As CMO
Walmart Shows Strength, Amazon Just Dethroned It
CMO-CIO Relationship Needs Tightening To Improve Performance: CMO Council Report
Cleveland Guardians Snafu: Why Even Big Brands Need to Think Digital First
MLB Names Former Marriott, Disney, Yahoo Marketer As CMO
'NYT' Can Boost Incremental Revenue With Paid Newsletters
Beyonce, Kids Star In Clothing Ad
Five Email Takeaways From The Pandemic
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