MAD Agency Daily Editions for October 2021
MAD Agency Daily - Friday, Oct. 29, 2021
WPP: Digital, Ecommerce Drove 'Blowout' Q3, Supply Woes Won't Depress Advertising
GroupM's McDonald, FCB's Cooke And Twitter's Peronette Among Newly Elected Ad Council Board Directors
Mediassociates Wins Cryptocurrency Account
Giving Raisins At Halloween? There's A Clean-Up Kit For That
Sway Group Launches Student Athlete Recruitment Site After NCAA Modifies NIL Rules
Except For Gen Z, Consumers Are Shopping Early This Holiday Season
Havas Media Group Fills Key Canadian Roles
Google Found To Have Highest Number Of Fake Reviews
Consumers Want Brands To Show Empathy, Despite Their Doubts
The Next Gen Of Audience Measurement Will Require Big Data
GroupM, PR Units Spur Growth At WPP
MAD Agency Daily - Thursday, Oct. 28, 2021
Cheil NA Taps Yoo To Lead New York Office, Global Media Services
Duluth Trading Promises To Keep 'The Funk Far From Your Junk'
Tripadvisor Found And Removed 1 Million Fraudulent Reviews In 2020
Former Dentsu Aegis Chief Buhlmann Joins Serviceplan Board
Supply-Chain Constraints On Ad Growth Prove Greatly Exaggerated
Black Audiences Seek Representative Content, Brands
Havas Media Group UK To Give A 'Boost' To Startups
Ikea's Buff Bears Want You To Turn Off Your Work Phone
Dentsu Teams With Snap: Concludes It's The Attention Economy, Stupid
CVS Launches Major Campaign Highlighting Innovations, 'Consumer-First' Approach
Dagli Elevated to Executive Creative Director At BSSP
MAD Agency Daily - Wednesday, Oct. 27, 2021
Berman Promoted to Chief Creative Officer At McCann Health New York
Dentsu Teams With AI-Driven Banking Platform In Global Hyper-Targeting Play
This Pizza Joint Is Very Selective About Who It Serves
Theraflu Campaign Asserts Rest For Sick Workers Should Be A 'Right, Not A Privilege'
Amazon Ads 'unBoxes' Eight Ad/Measurement Tools
Obit: Harvard Professor Alvin Silk, Dead At 85
Role Of Corporate Communications Rises, Encroaches On Advertising, Media, Marketing
'Merged Media' Agency Network Red Havas Expands Into Top International Markets
Google Nearly Doubles Profit, Capitalizing On Omnichannel Advertising
Marketers Are Increasing Their Focus On Email: Study
Night Vision: How Email Marketers Are Adapting To Dark Mode
Campaign Helps Flood Victims Restore Lost Photos, Memories
MAD Agency Daily - Tuesday, Oct. 26, 2021
Within Wins Digital Media AOR Duties For Rite Aid
GroupM, Hogarth Team On Addressable Content Offering
How To Reach Different Sides Of The Climate Change Divide
Most Consumers Prefer Online Ads In Exchange For Free News
Ecommerce Agency Digitawise Forms Email Marketing Partnership With Klaviyo
Setting Budgets For 2022: Is Your Brand A Diaper -- Or Coke?
Call For Entries: Agency Of The Year Awards
Call For Entries: The 2021 MediaPost All Stars
Ad Execs Turn Their Focus To 'Content,' 'ROI'
Yanking The Supply Chain (Other Economic Indicators, Too)
Friendly's Readies For New Chapter With New Agency
U.S. Chamber Of Commerce Unveils Brand Makeover
MAD Agency Daily - Monday, Oct. 25, 2021
Skona Adds Coinme, Others To Its Client Roster
OMD Top-Ranked Global Network In Latest RECMA Diagnostics Report
Poll: Viewers Want Laughs, Not Politics In Super Bowl Ads
Twitch Streamers Bloodied In Apple TV 'Invasion' Stunt
Disney Offers 'Clean Room' To Help Marketers' First-Party Data Needs
Snap Warns Supply-Chain Bottleneck Causing Brands To Delay Spending
Growth Of Ad Sales At Amazon And Walmart Merits Look At Shopping Habits
Alfa Romeo Unveils First Global Brand Campaign
Ad Tech Stocks Lose Billions, Valuations Decline On Snap's Warning
Gap, H&M, Levi Strauss Linked To Deforestation
With Younger Audiences Going Ad-Free, Brand Integration Is More Important Than Ever
MAD Agency Daily - Friday, Oct. 22, 2021
IPG Posts 15% Organic Growth In Q3, Upgrades Full-Year Guidance
BrandTotal Social Media Campaign Analytics Now Available To Agencies
Avrett Free Ginsberg Wins TheraTears Creative AOR
Kroger Launches Private Marketplace To Support First-Party Ad Targeting
Hyundai Launches First African American-Targeted Campaign
Study Finds Gaps In Ad Spending Vs. Consumer Consumption Worldwide, U.S.
Former Dentsu Programmatic Chief Muldoon Turns His Attention To The Supply-Side, Launches Next-Gen Publisher Platform
Open Programmatic Ad Spend On CTV Grows 50%
The Bully Pulpit Project: Genius Glut Redux
Havas Posts Nearly 18% Organic Revenue Growth In Q3
Mader Joins XD Agency As Head Of Creative
MAD Agency Daily - Thursday, Oct. 21, 2021
4A's Adds Dentsu's Freemore, Others To Management Team
Kroger Launches Private Programmatic Marketplace Built On First-Party Data
Salient Global Launches To Help Clients Optimize Marketing Data
Coinbase Signs On As Exclusive Cryptocurrency Platform Partner To NBA, WNBA
The New Agency: This Time It's Personal
Under-Siege Facebook To Reveal Corporate Rebrand
Media.Monks Takes Brands Into The Metaverse
Brands Struggle To Find The Right Influencers
Moon Rabbit Named AOR For Proposed Opioid Overdose Product
MAD Agency Daily - Wednesday, Oct. 20, 2021
Omnicom Reports Q3 Organic Growth Of 11.5%
Essence Wins Consolidated Media Account For Deutsche Bank
Wendy's, McDonald's Battle Over Fries
Brands Begin Using 'Incrementality Experiments' To Fill Facebook Measurement Gaps
Clif Bar Uses Phone Tech To Reward Movement With Music
Amazon Quietly Transitions Name Of Ad Biz To 'Amazon Ads,' Follows Google And Facebook
OMG To 'Certify' Media Supply Chain For Diversity
espnW Unveils Campaign For Women's Sports Platform
Dentsu Creates 'Attention' Metric For Media Planning And Buying
Advertising Industry Opens To Mental Health Awareness
Deloitte Digital Launches 'Ethos' Practice
MAD Agency Daily - Tuesday, Oct. 19, 2021
GroupM's Essence Expands To France
Martha Stewart Adds Gravy To Her Frozen Entree Pitch
Call For Entries: The 2021 MediaPost All Stars
Snap Hijacks Shake Shack's 'Shake,' Rebrands It 'Snap Shack'
Advertising Industry Opens To Mental Health Awareness
New Report Explores Brand Opportunities In Burgeoning World Of 'Community Commerce'
McDonald's Plans U.S. Test For McPlant Burger
Zulily Targets Busy Moms In Holiday Campaign
Melega Joins Doner As Global
MAD Agency Daily - Monday, Oct. 18, 2021
UM Named Media AOR For Storck USA
Don't Try This At Home: New Insurance Ad Depicts Murderous Intent Of Beneficiaries
Merkle Newly Appointed Global CEO Speaks About Advertising
With Cancer Death Rates Down, PSA Pleas For More Donations
Advertising No Longer The Least-Trusted Profession, But Not By Much
Call For Entries: Agency Of The Year Awards
IAB Projects 8% Growth In 2022 Digital Ad Spend, Warns About 'Bad' Ad Experiences
We Are (All) the Champions
Facebook's Latest Reckoning: Will Anything Change?
Report: 1 In 7 Will Leave The Marketing Industry Due To A Lack Of Diversity & Inclusion
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