MediaPost Agency Daily Editions for December 2021
- MediaPost Agency Daily - Wednesday, Dec. 29, 2021
- New 'Everywhere' Workout Campaign Launched By iFIT
- Automaker National TV Spending Up 20% YTD
- Ad Context Affects Consumer Views About Social Values Of Brands
- LinkedIn Defeats Lawsuit Over Inflated Ad Metrics
- SMBs Are Upbeat, But Worry Whether Recovery Will Last: Study
- PlantBaby Debuts Plant-Based Kiki Milk For Kids
- Cadillac Introduces Gag 'Hands-Free' Holiday Wrapping Paper
- MediaPost Agency Daily - Tuesday, Dec. 28, 2021
- Supercell Holiday Ad Goes Rogue
- Bailey's Sweetens Hot Chocolate Recipe
- Google Ads Yet To Resume Service In Gmail For All Desktop Users
- Traditional TV Brand Promo/Ad Value Holds Steady, Paid TV Higher
- Future PLC Logs Strong Audience, Ecommerce Performance In November
- Google Debuts 5G Pixel 6 TV Ad Celebrating Official Fan Phone Of NBA
- Meta Unveils Future Ad Manager Updates Focusing On Outcomes
- Advertising Case For Podcasts Is Loud And Clear
- The Case For Psychographics In Marketing
- MediaPost Agency Daily - Monday, Dec. 27, 2021
- Duolingo Ad Plays On Netflix's 'Emily In Paris'
- Lionsgate Advertises A 'John Wick' Movie - For 2023
- AppLovin With MoPub Forecast To Process $15B In Annual Ad Spend By 2023
- Mobile To Overtake Direct Mail For Most Local Media Spending
- The Great App Advertising Exodus -- Or Not
- Walmart Tops Brick-And-Mortar Retailers Across Social Media Advertising
- Fiddling With First-Party: B2B Firms Face Corporate And Data Integration Hurdles
- MediaPost Agency Daily - Thursday, Dec. 23, 2021
- 'Harry Potter' Reunion Celebrates 20 Years Of The Hit Franchise
- IPG Mediabrands' Magna, Disney Join Nielsen One Alpha
- Lawmakers Question Facebook Over Failure To Curb Lies About Election
- The Expansion Of SEO Into All Business Areas
- What The Microsoft/Xandr Deal Means For Search And Streaming, CTV
- TikTok Surpasses Google In Traffic This Year, Study Finds
- What Marketers Can Do With 4.3 Billion Email Addresses
- MediaPost Agency Daily - Wednesday, Dec. 22, 2021
- 2021's Worst Holiday Gift: 'Non Fungible Thoroughbreds'
- Local TV Ad Revenue To Soar 28% To $21.37B In 2022, Boosted By Political, Olympics Ads
- Microsoft To Acquire Xandr, Expand Programmatic Advertising
- Optimizely Integrates Its B2B Commerce Cloud And Content Cloud
- DuckDuckGo To Launch A Desktop Browser In 2022
- Gartner Analysts Predict Data Trends, Virtual Influencers, Slowing B2B Customer Journey
- End-Of-Year-Reflections: What I've Learned From Handling Marketing Challenges
- 'Texas Monthly,' HBO-HBO Max Team For First-Look Deal
- MediaPost Agency Daily - Tuesday, Dec. 21, 2021
- Brands That Make Life Simpler Score With Global Consumers
- Kotaku Releases Creepy Merge Mansion Ads
- Hearst Licenses Ad-Spend Data From Standard Media Index
- Mindshare Finds Crypto Tops Spending Plans Of U.S. Consumers
- B2B Tech Sector Will Decline In 2022, But Rebound In 2023: Study
- New Data Erasure Tool Helps Brands Comply With Privacy Rules, Firm Says
- Princeton Apologizes For Controversial 'Secret Shopper' Privacy Study
- 12 Marketing Trends Forecast For 2022
- MediaPost Agency Daily - Monday, Dec. 20, 2021
- Mediahub Heads To The Metaverse
- Puma Unveils New Signature Sneaker In AR-Infused OOH Campaign
- Mobile, Social, Digital Video Are Top Advertising Priorities For 2022
- Summit Partners Invests $120 Million In Influencer Platform Mavrck
- Peloton Ad Featuring Chris Noth Pulled After Assault Allegations Against Him
- Ad Market Expands For Ninth Consecutive Month, Posts Best November Ever
- Dentsu, ViacomCBS Strike Custom Audience Segment Test For New Cross-Platform 'Currency'
- MediaPost Agency Daily - Friday, Dec. 17, 2021
- Naomi Osaka's Kinlo Brand Launches New Ad Campaign
- Odysseus Arms Taps Mekanism's Sugarman For Partner To Drive Agency Growth
- Lay's Promotes New Puffer Jacket
- Ascential Sells MediaLink To UTA For $125M, Originally Paid Upwards Of $207M
- ANA Commissions Study On Programmatic Media-Buying
- This Edible Billboard Enables New Yorkers To Take The Cake, Literally
- Advertiser/Agency Execs Fret At Complexity Of Digital Media Buying
- Global Spend On Streamers Forecast To Hit $200 Billion In 2025
- Why Agencies Should Talk To A Tax Strategist Before The End Of 2021
- MediaPost Agency Daily - Thursday, Dec. 16, 2021
- Agency Blue Chip Launches Startup To Develop And Sell Martech Products
- Busy Ryan Reynolds Inks Deal With Branson's Virgin Voyages
- Wavemaker Expands Marketing Intel, Adds Three Top Data Execs To Team
- R/GA Installs New Leadership At Its Brand Design & Consulting Practice
- Study Finds A Third Of Advertisers/Agency Execs Plan To Leave Job Within Two Years
- Aisle Rocket Appoints Steve Slivka As Chief Experience Officer
- Drudge Report: You Spend At Least 6 Hours Weekly On Low-Level, Repetitive Tasks
- How Iberostar Group Used Paid Search To Improve Performance During COVID-19
- ACLU Launches Campaigns on Family Separation and Abortion, Urging Biden to Take Action
- UM Promotes Kingston-Brown To CEO, International Client Services
- AA Adds Walton Isaacson To Its Agency Roster
- MediaPost Agency Daily - Wednesday, Dec. 15, 2021
- Plugging 'Work Your World' Sadoun, Levy Offer Season's Greetings To Publicis Groupe Staffers
- Advertisers Cite Digital Supply Chain As Top Transparency Issue
- Absolut's New Take On 'Deck The Halls'
- Advertisers Expand Meaning Of 'Brand Safety,' Hold Media Accountable For Overall Harm
- When Social Media Becomes The Message
- 'And Just Like That,' Mr. Big is Up And Running Again
