OMMA Today Editions for July 2015
- OMMA Today - Friday, July 31, 2015
- Beyond The $140 Billion: Apple's Next Big Market Opportunity
- Next Year Will Be The 'Year Of' Mobile: For Video, Anyway
- AudienceScience Launches Cross-Device Targeting Technology
- 4C Acquires Teletrax To Link Social, Search With Television Ads
- Digital Ad Measurement Firm Integral Ad Science Receives $67 Million
- Snapchat Forecasts $50M Haul In 2015, Boasts 100M Users
- Sure Beats Muzak: Asos Users Can Shop While Listening To Google Play Stations
- 50 Over 50? 60 Over 60? Where Is Your List?
- UM Wins Coca-Cola's $400 Million Media Assignment
- Agencies Dish Pros, Cons Of Yahoo Gemini
- Time Expands 'Programmatic Print' Offering, Adds 12 New Audience Segments
- OMMA Today - Thursday, July 30, 2015
- Madison Avenue Shifts $2 Billion Out Of 'Traditional' Media In 9 Months
- Google Refuses To Broaden 'Right To Be Forgotten'
- Cadreon Taps Rocket Fuel To Bring Offline Data To Digital
- LiveXLive, POSSIBLE Mobile Team For Streaming Mobile Platform
- Data Caps, Throttling Top List Of Net Neutrality Complaints
- Content Engagement Rates Faltering
- Brick-And-Mortar Retailers Finally Find Success Online
- Programmatic Video Prepares For Takeoff
- Big Beacon Revenue to Come from Advertising
- Evolution Fresh Launching Digital Ad Campaign For New Greek Yogurt
- Location Tracking Is The New Attribution Engine
- OMMA Today - Wednesday, July 29, 2015
- MobileFuse Unveils Mobile Video Ad Platform
- TubeMogul Goes Cross-Channel, Begins Supporting Display Advertising
- Search Advertising Needs Stronger Connection To YouTube, Facebook Videos
- Zoom Sells Social, Family Biz To AllOver
- Twitter Revs Stronger Than Growth Stats
- Is Viewability The Bogeyman Of Digital Advertising?
- Twitter Exec Heads To Dropbox
- Microsoft Puts Bing In Windows 10 Spotlight
- 5 Ways To Get Smarter About PLA Campaigns
- Amazon Draws Support In Battle Over Search Engine Results
- Forbes Unveils BrandVoice Special Features
- OMMA Today - Tuesday, July 28, 2015
- Google Rebuilds Dynamic Search Ads
- Accenture Invests $200 Million In Design Business
- Forbes Unveils BrandVoice Special Features
- Boosting Hispanic Advertising Leads To Sales Spurt For CPG, Retail Brands
- comScore Receives MRC Video Viewability Accreditation
- YouTube Goes 'Mobile, Mobile, Mobile'
- Pay Only For Viewability, Prepare For Failure Of Your KPIs
- Kantar Media Invests In BIScience To Begin Tracking Programmatic
- AT&T Presses Regulators To Drop Complaint Over Throttling Policies
- It's A Wrap: New Uber-Type Platform Connects Brands, Drivers
- OMMA Today - Monday, July 27, 2015
- Search, Meerkat To Bring Live Streaming TV Indexed In Near Real-Time
- BuySellAds Launches Self-Serve Programmatic Direct Platform For Publishers
- Instagram's Mobile Ad Revenues To Hit Nearly $3B By 2017
- Jerry Della Femina to Launch 'Mad Men'-Like TV Show Set In The Seventies
- Beyond Retargeting: 5 Keys To Programmatic Success For Retailers
- Mobile Marketing Important To Advertisers, But Not Top Priority
- Google Takes Back Autocomplete, Restricts Unauthorized Access
- Meerkat, Google SEO: Search Engine Rank For Savvy Marketers
- Rocket Fuel To Grow Out Its Political Advocacy Group
- OMMA Today - Friday, July 24, 2015
- YouTube's Journey To Reinvent Television On Mobile
- Centro Buys Social Ad Tech Firm GraphScience
- Spike In Yahoo Searches On Mozilla Firefox Declining
- Tune Acquires Artisan To Consolidate SDKs
- GoPro Cameras Can Stream Video To Meerkat App
- Twitter Introduces Live Event Targeting
- Even I Wouldn't Have Published That Gawker Story
- Digital Political 'Microtargeting' To Be Tracked By New Tech
- Mobile Cost Per Click Continues To Rise
- OMMA Today - Thursday, July 23, 2015
- Mobile Ad Fraud Could Cost U.S. Advertisers $857 Million Yearly
- Pearson Sells 'Financial Times' To Nikkei
- Sysomos Acquires Expion, Adds Content Management Capabilities
- Yahoo Appoints CRO, Strengthens Mobile Search, 'Key To Yahoo's Future'
- Mobile Taking More Of The Search Budget Amid Challenges
- IPG Taps Cooper As Global Chief Of OOH Shop Rapport
- AOL Unveils Skippable, Other Video Ad Formats: Dubs Them 'Premium'
- Why Email Marketers Should Think Like Content Marketers
- Twitter Updates Answers, Helps Developers Track Apps
- Emogi Partners With Kargo To Measure Ad Engagement
- 4As Launches Digital Ops Committee, Will Focus On Supply Chain Issues
- OMMA Today - Wednesday, July 22, 2015
- Publishers Can Now Customize Videos On Facebook
- Senators Want FCC To Restrict Behavioral Advertising By Broadband Providers
- Internet Poised To Be Biggest Ad Medium In 2016
- Microsoft Phones In Major Losses, Declining Sales
- Political Video Bought Via Programmatic Picks Up In Early Primary States
- Nielsen Punts On Voltair
- Developer Introduces 'Cost-Per-Second' Ad Model, Calls It The 'CPC For Brands'
- How Agencies Are Sifting Through The Sea Of Ad Tech
- Content Creators Get 360-Degree View On YouTube
- Microsoft Accused Of Spamming Mobile Users
- IPG Posts 6.7% Organic Growth In Q2, Raises 2015 Growth Target
- FCC Chairman Backs AT&T's Merger With DirecTV
- OMMA Today - Tuesday, July 21, 2015
- Global IPTV Forecast To Hit $79 Billion By 2020
- Programmatic's $10 Billion Milestone: Display First, TV Next
- Google Prepares Brands For New TLDs In Search
- Mobile Programmatic Ad Campaigns On Rise
- Conversion Logic Adds LiveRamp Data To Attribution Platform
- Kline Joins Comcast's Visible World As President, COO
- Millennials Want Loyalty Points For Engagement With Brands
- Uber Can't Shake Text-Spam Lawsuit
- Selfie Redefines Women's Approach To Beauty
- Lawmakers Take On Internet Of Things With New 'Spy Car Act'
- OMMA Today - Monday, July 20, 2015
- McCann Rolls Out Windows 10 Launch Campaign
- Bing Makes Move Into Native Advertising
- Netflix Projected To Double Streaming, May Hike Cost
- Programmatic Represented 52% Of Display Ad Spend In 2014
- GroupM Gets Agency Exclusive On Networked Insights Kairos Platform
- Wix ShoutOut Helps SMBs Create Facebook Ads
- Internet Connections Coming: 25 Billion Things, 4 Billion People
- TV Insider Turns To Programmatic, Partners With SpotXchange
- Media Companies Side With Spokeo In Fight Over Incorrect Data
