• ONLINE SPIN
    Does Your Personal Market Vision Match Your Company's?
    If you work in media, advertising and entertainment, are not within 12 months of retirement, and don't spend time thinking about your own personal vision of the future of your industry, you are headed out to sea into a five-year hurricane without a life preserver and a compass, let alone a lifeboat or a GPS.
  • ONLINE SPIN
    For Marketers, Every Cloud Has A Silver Lining
    There are clouds everywhere, but the future is really shiny and bright! Documents are in the cloud, music is in the cloud, and most advertising technically resides in the cloud, if you examine the fact that ad serving basically represents one of the earliest cloud-based systems in use on the Web today. With the forecast so cloudy, how can marketers evaluate this trend and put it to their own good use?
  • ONLINE SPIN
    Operating in Real Time: How Far Away Are We?
    Until recently, companies have accepted the premise that predicting the future was more important and/or practical than reacting to the present. The time lag between gathering data, developing actionable insights and implementation in the market was too long to create any practical immediate impact. Of course, today technology is available to monitor, segment and analyze large amounts of real-time data from multiple sources, and consumers are becoming more accustomed to an on-demand media world. So when you think of the potential benefits of operating in real time, it's worth trying to figure out how to make it happen, even …
  • ONLINE SPIN
    The Algorithm And The Seller
    How does the proliferation of audience buying using real-time bidding (RTB) systems and approaches change the "buy/sell" relationship between humans? What's in all this math stuff for the folks on the front line, historically validating the merits of, and transacting, the ad deal?
  • ONLINE SPIN
    U.K.'s Channel 4 Offers Radical Innovation With Ivy4Evr
    This week's column comes to you live from Sheffield, England, where I'm attending the annual Children's Media Conference -- and where I've been surprised and delighted to hear about multiple initiatives that are truly pushing the envelope for digital engagement and consumption. One of these is a program called Ivy4Evr an experimental interactive story for teens commissioned by Channel 4 in the UK, told almost entirely by SMS.
  • ONLINE SPIN
    Why Small-Town, Local Newspapers Will Outlast Many Web Services
    I'm writing this week from my hometown of Clearfield, Pa., a town of about 6,000 in the Alleghany Mountains two and a half hours north of Pittsburgh. Like many small towns across the U.S., Clearfield still has a local daily newspaper, The Progress, that serves the town and about two-thirds of the county, circulating 12,500 copies a day. As I read The Progress yesterday, it occurred to me that this local newspaper probably won't go away any time soon, unlike many printed newspapers across the U.S., and unlike many of the news Web-based services, which seem to come and go …
  • ONLINE SPIN
    Is Pottermore The Future Of Publishing?
    I, like much of the world, suspected that we hadn't heard the end of Harry Potter, but I, like much of the world, didn't exactly see what was coming next. JK Rowling continues to be a genius by surprising her readers, and the world in general, with her recent announcement of Pottermore. Pottermore is basically a virtual world of publishing where readers will be able to read new and previously unreleased material set in the world of Harry Potter.
  • ONLINE SPIN
    Top-Five Tips for Digital Work/Life Balance
    Achieving a work/life balance is not only important for your own happiness, but it significantly boosts productivity as well. Here are my top five takeaways to help you develop this delicate and important balance.
  • ONLINE SPIN
    The Privacy Monster Under The Internet Bed
    It turns out that 81% of respondents to a Consumer Reports survey want to see a universal do-not-track mechanism, reported MediaPost's Wendy Davis yesterday. What do you want to bet that virtually everyone in that 81% has cookies enabled? Is on Facebook? Uses Google? What do you want to bet that they don't realize that their search results and even their News Feeds are being adjusted based on their clickstream?
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