• ONLINE SPIN
    I Give Under Armour's Marketing A Big Fat Z.E.R.O.
    Under Armour has received accolades for its marketing, including its campaign "I Will What I Want." To be sure, it's a great campaign, but at the end of the day, it's no better or worse than anything Nike, Reebok or Adidas have done with their aspirational advertising. Personally, I'm overjoyed that Under Armour is being recognized. In fact, I think the company deserves even more credit than it's been given, due to five key reasons.
  • ONLINE SPIN
    Doing Something Is Smarter Than Reading This Article
    I am a great believer in learning by doing. While I place much value on book education, I believe hands-on experience is critically important to gain true understanding of a subject. I was reminded of this when I read last week's MediaPost column by George Simpson, which made me think about why I chose the technical devices I use.
  • ONLINE SPIN
    Giving Tuesday? More Like Taking Tuesday
    I consider myself a positive, upbeat kind of gal. I co-founded an organization called Ministry of Awesome, for Pete's sake. And yet, I find myself easily repelled by holiday-affiliated marketing campaigns. They seem to be even more manipulative than usual, even more reinforcing of the message that if you haven't bought enough, consumed enough, spent enough, you're doing it wrong.
  • ONLINE SPIN
    What WON'T Happen In 2015?
    Now that we're past Thanksgiving and holiday parties are already upon us, it's time to think about 2015. While I don't mind making predictions -- it's fun, and I'm always trying to understand what might be coming next -- I thought I would be a bit contrarian today and write about what won't happen next year.
  • ONLINE SPIN
    Behold The Middleware Stage Of Television
    The next five to 10 years are a transition period for television, and what lies at the end of this transition is pretty amazing for advertisers. Consider this period the "middleware" stage for TV.
  • ONLINE SPIN
    Black Friday and Cyber Monday Have Merged. Viva Omnichannel Weekend!?
    There was a lot of debate about stats over the holiday shopping weekend. Were in-store sales up on Black Friday? Did Cyber Monday sales cannibalize retail sales? I have one question in response: Who cares? Overall, holiday sales will be up this year. The rest of the analysis you'll read this week is at best prognostication and at worst fear-mongering. Here's a question that's actually interesting: What does all this confusion teach us about how the best holiday retailers are now strategizing for holiday sales?
  • ONLINE SPIN
    Customer Service? Your Business Is Important To Us, So Please Hold While We Figure It Out
    Over the last few weeks I have had to deal with a wide variety of service providers, as I'm moving to another state. The following may not come as a total surprise to you, but times are still dismal in most of Customer Service Land. I've counted a staggering number of misaligned, misdirected and disconnected (literally) phone calls and other electronic interactions.
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