My column last week on the death of the persona seemed to find a generally agreeable audience. But prior to tossing our cardboard cutouts of "Sally the Soccer Mom" in the trash bin, let's just take a few minutes to remind ourselves why personas were created in the first place.

Last week, somewhat lost in the FIFA farce, KPCB's oracle spoke: Mary Meeker presented her annual "Internet Trends" report. This report is highly anticipated each year, and is perhaps the digital equivalent of the State of the Union - or, perhaps more appropriately (for my British readers), the Queen's speech (also last week). She always includes a chart that compares time spent by consumers on various media and ad budgets allocated to these media, which is a truly pointless comparison.