There are many terrifying monsters, some set in ancient history, some living among us today, some as real as you and me, some as real as only your imagination allows. Almost all monsters have in common that they are huge and... well, monstrous. Here's one we -- marketers, advertisers and the media -- have created. It fits the description perfectly: It is huge, and its size is just reason why it is utterly terrifying. Just like the monster in "Stranger Things," it appears unbeatable and it seems impossible to put it back in its place.