When it comes to fashion brands and retailers, 60% of Millennial women learn about the products from having direct contact with others wearing the brand or word-of-mouth, compared with 34% … Read the whole story
Conductor has created a business framework and platform supporting Web Presence Management, a model that Seth Besmertnik, CEO and founder, calls the next generation … Read the whole story
engage:BDR is rolling out in beta a platform that provides cross-device targeting across households with multiple computers and mobile devices. It will also allow … Read the whole story
It's often difficult to differentiate SEM ad technology. I could write or edit massive reports on the topic (and I have!). But not today. … Read the whole story
As marketers, we tend to get very excited by new technologies - and the opportunities they create for us to get closer to our … Read the whole story
The Interactive Advertising Bureau (IAB) on Tuesday announced that 29 digital companies have been certified under the revised IAB Quality Assurance Guidelines program (QAG … Read the whole story
In a bid to boost awareness of its home search mobile and online site, Trulia is launching a promotion with $50,000 prize to be … Read the whole story