Search & Performance Marketing Daily Editions for April 2021
- Search & Performance Marketing Daily - Friday, April 30, 2021
- Back To (Brick-And-Mortar) School -- Time To Rethink Strategies
- Amazon's Ad Business Nears $7B In Quarter As It Readies Digital NewFronts Debut
- Marketers Ready For Automation In Branding
- OpenWeb Integrates With LiveRamp To Focus On Conversations
- Acxiom Forms Integration With Google Cloud
- Buy-Type Data Reveals Network Ad Recovery, Unit Rates Rebounding Too
- Roku/YouTube TV Contract Expires, But Roku Continues Access For Existing Subscribers
- Florida Senate Passes Privacy Bill
- Warning: Digital Advertising Rant (Because It Makes Me Feel Better)
- Apple App Store Breaks Competition Rules, EU Says
- Gmail Often Confuses Paid Newsletters And Marketing Emails, But There's a Workaround
- Search & Performance Marketing Daily - Thursday, April 29, 2021
- Apple Drives Billions In Revenue Through Content
- Facebook Digs Deeper Into Commerce To Navigate Apple's Privacy Changes
- Healthcare Brands -- Time Has Come To Understand Impact Of SEO, Paid Ads
- ANA Blasts 'Mind-Numbing' Programmatic Marketplace, Announces RFP To Study It
- Prospective Adobe Tool Will 'Read' Content To Measure Style Impact
- Rapport Goes 'Live,' Makes Digital Out-of-Home Campaign Reporting Real-Time
- Guess What Marketers Are Searching For (You Guessed It - 'Search')
- Verizon May Sell Its Media Assets
- Search & Performance Marketing Daily - Wednesday, April 28, 2021
- Yelp, Zillow Analyze Digital Nomads
- Microsoft's LinkedIn Reports $3 Billion In Ad Revenue For Past Year
- Premium Programmatic Will Rise As Cookies Crumble, Data From FatTail Suggests
- Google Sees Consumers Post 67% Of Reviews
- How COVID-19 Vaccines Are Shaping Consumer Behavior, Travel Trends
- Google Sued For Allegedly Exposing COVID-19-Related Data
- A Cookie By Any Other Name Is Still A Cookie -- Even If It's An Apple
- OpenAP Introduces 'OpenID,' New Identifier For Linear TV/Digital Advertising
- Gmail User Asks Google CEO For Help With Resetting Password
- What Apple's New Privacy Rules Mean For Gmail
- Search & Performance Marketing Daily - Tuesday, April 27, 2021
- Mother's Day: Average Order Size, Mobile Search Share May Surprise Marketers
- Google To Fix Issue That Allowed Other Apps To Access COVID-19 Contact-Tracing Data
- Google, Univision Partnership Example Of Accelerated, Sustainable Growth For Everything Digital
- Alphabet Revenue Soars Based On Google Advertising Sales
- A Cookie-less Future: How Marketers Can Prepare
- Consumers Say Digital Video, CTV Ads Influence Travel Decisions
- Using CRM To Optimize Media, Abate Privacy Concerns
- WPP Merges GroupM, WT Data Units To Form New Data Consultancy
- Gains In Digital Publishing Revenue Signal Recovery For UK
- Web Developer Buys Google Domain Name
- Search & Performance Marketing Daily - Monday, April 26, 2021
- Rakuten Advertising Looks Past Apple Privacy Changes To Thriving Business
- Mother's Day In-Person Plans, Travel Up From Last Year, Microsoft And Shopkick Data Show
- Apple's Privacy Notification: What It Looks Like, Who Will Likely Opt In
- How Apple's $430B 5-Year U.S. Investment Affects Search, Recommendations, Advertising
- Google Intends To Tie Senior Exec Bonuses To ESG, Per Shareholder Letter
- Internet Association Warns Against 'Disastrous Effects' Of Proposed Florida Privacy Law
- FMCG Ad Spending Expanding, But Not So Fast
- Roku May Lose YouTube TV, Accuses Google Of Anticompetitive Behavior
- Amazon Must Face Children's Privacy Claims Over Voiceprint Collection
- Google And Microsoft Indian-Born CEOs Donate Resources For Country To Tackle COVID-19
- Search & Performance Marketing Daily - Friday, April 23, 2021
- 1 In 5 Fake Ecommerce Listings Come From 3% Of Sellers
- Ad World Shaken By Onslaught Of Universal IDs As It Prepares To Give Up Cookies
- Zillow's Site Traffic Rises As Advertising Declines
- Microsoft Launches Facebook Import Tool
- Facebook Tests Topic Targeting For In-Stream Video Ads, Sticker Ads, Instagram Reels Ads
- Apple's Privacy Changes Worry Publishers
- Fix Your Algorithmic Racism, Or Face The FTC
- After Strong 2H 2020, Q1 Sports Ad Spend Down 28% YoY
- COVID-19 Sparked New Wave of CPG Innovation
- Media Buyers Are Upping Digital Video's 2021 Budget Share, But Also Linear's
- Apple AirDrop Leaks Data
- Search & Performance Marketing Daily - Thursday, April 22, 2021
- Apple Confirms IDFA To Roll Out Monday; The Weather Company CEO Provides Advice
- Microsoft Launches Video Ads, Video Extensions, Facebook Adds Topic Targeting
- Apple To Boost Ad Business With Focus On Privacy
- HUMAN, Google, Roku Squash CTV Botnet After It Impersonates Billions Of Ad Requests
- IAB: Ad 'Confidence' Has Surged, Less Frequent Reviews Of Budgets
- Apple Launches Premium Podcast Program
- Kantar To Acquire Chicago-Based Numerator For $1.5 Billion
- 'Word of Mouth' Generating More Marketer Buzz
- Hispanic Population, Spending Power Growth Require Increased Marketing Budgets
- Google Offers New Gmail For Web
- Search & Performance Marketing Daily - Wednesday, April 21, 2021
- Record Number Of New Businesses Opening, As Many Turn Hobbies Into Companies
- Microsoft Announces Parakeet For Privacy Controls, Bing API For Private Search
- Walmart Contributes To Search Ad Spend Rise To $61.69B In 2020
- DoubleVerify CEO Zagorski Takes Company Public
- Google SEO Experts Challenging 'The Daily Mail' And Other Publishers
- Verizon Media Posts Another Strong Quarter, Fios Video Records Subscriber Losses
- Ad Execs: Paid Content/Influencers Now The Biggest Share Of Digital Budgets
- IPG Mediabrands Finds Social Is The Most 'Difficult' Medium For Persons With Disabilities
- An Advertiser Playbook For The Rise Of Streaming
- Google Photos Receives An Update
- Search & Performance Marketing Daily - Tuesday, April 20, 2021
- Google's User Experience: Most Websites Fail To Meet Requirements
- YouTube Select Sponsorships Announced To Focus On Seasonal Events
- Google Tests Ad Relevance Survey In Gmail Desktop
- 'Daily Mail' Sues Google, Alleging Publishers Get Punished If They Don't Sell Enough Ads
- WordPress Weighs Disabling Google's Browser-Based Targeting Code
- GARM Aggregates Platform 'Transparency Reports,' Finds More Action Taken
- U.S. Ad Market Turns In Best March Ever: Up 25% Vs. 2020, 7% Vs. 2019
- Search & Performance Marketing Daily - Monday, April 19, 2021
- Google Details Timeline For Changes To How It Ranks Results
- Nextdoor To Serve Up Anti-Racism Notification, Become Gatekeeper Of Language
- Senator's Bill Would 'Bust Up' Amazon, Google, Others
- Making Science Enters U.S. Market With Acquisition Of 360 Conversion Analytics
- Google's Privacy Walled Garden Will Help Services Like Stirista ID Graph Thrive
- CTV 'Viewability' Beats All Other Digital Video, Lags Linear TV
- FreeWheel Narrows The Addressable Linear/Digital Divide
- Video Streaming Churn Up 85%, Gen Z Prefers Games Over TV And Movies
- IAS: Adult Content, Hate Speech Drove Higher Levels Of Brand Risk During Second Half Of 2020
- Account-Based Marketing Platform Offers Chat, Email Data Sets to Make Up For Loss Of Cookies
- Big Tech Drives Recent Privacy Laws: Why Consumers Should Be Suspicious
- Google To Set A First-Party Cookie Through Google Site Tag
