Search & Performance Marketing Daily Editions for April 2021
Search & Performance Marketing Daily - Thursday, April 15, 2021
Ecommerce Feeding Off Growth During Pandemic Year, Salesforce Data Shows
5G Push Drove Telecoms' Video Ad Impressions Up 181% In March
Google's 'Project Bernanke' Should Sow More Publisher Distrust
CTV Grows Dramatically In 2020 Digital Political Ad Spend
Why Your Post-Pandemic Digital Strategy Should Include Live Video
House Committee Approves Antitrust Report Recommending Curbs On Big Tech
Google Changes FeedBurner For Email Subscriptions
Search & Performance Marketing Daily - Wednesday, April 14, 2021
Google My Business, Local SEO Guide Is Not In Kansas
Overstock Hires CMO From Amazon To Focus On Mobile And Brand
Verizon Media Intros Alternative Online Tracking Identifier As Another Browser Blocks Google FLoC
Cookie Anxiety: Why Brands Are Sweating And What They Can Do About It
Why Losing Targeting Is A Good Thing For Advertisers
Mobile Was The Main Beneficiary Of COVID Lockdowns, Approaches Two-Thirds Of Global Brand Traffic
All Online Advertising Rules Are Broken -- And That's OK
Business Groups, TechFreedom Urge Court To Nix California Net Neutrality Law
Power My Analytics Acquires eComIQ
Search & Performance Marketing Daily - Tuesday, April 13, 2021
Brave, DuckDuckGo Opt-Out Users From Google FLoC
Google To Shutter Mobile Shopping App, Puts Focus On Web
Two Consumer Groups Have Heightened Concerns About Brand Safety
Roku Adds Measurement Partners For More 'Performance Outcome' Metrics
Email Is Basis Of A New Content Engagement Analytics Platform
Contextual Ad Developer GumGum Reaps $75 Million Investment From Goldman Sachs
YouTube TV Tries Discounted Offers
Disgust And Positive Sentiments Both Drive Video Ad Sharing: Groundbreaking Study
Alibaba Group Co-Founder's Ant Group Expected To See Slower Growth
Search & Performance Marketing Daily - Monday, April 12, 2021
Data Alternatives: What Marketers Can Do To Increase Performance
Microsoft Acquires Speech-Recognition Firm Nuance In A Deal Valued At Nearly $20B
Irish Ad Agency Rebrands To Enter U.S. Market As Optimization, Performance SaaS Specialist
Project Bernanke Is Not Google's First Secret
Merkle's Co-Op Data Strategy Means Brands Build A First-Party ID Graph
IPG/Verizon Study Finds Interactive Ads Perform Better, Especially When People Interact With Them
Google Accidentally Reveals Sealed Allegations In Texas-Led Antitrust Suit
Digital's Big 10 Continue To Get Bigger, Approach 80% Of Every Ad Dollar
Facebook Says BrandTotal Not Entitled To Gather Ad-Related Data
Search & Performance Marketing Daily - Friday, April 9, 2021
Alphabet Workers Want Company To Stop Protecting Harassers
P&G Tests Workaround To Apple's Data Privacy Rules With China Trade Groups
Facebook, LinkedIn Job Ad Algorithms Studied For Gender Bias
Twitter's Video Ad Platform Targets TV Dollars By Adding Nielsen Cross-Media Solutions
Connected TV Ad Volume/CPMs Soar, Programmatic/Data-Decisioning Cited
Texas-Led Antitrust Case Misunderstands Online Ads, Google Tells Court
Big Tech Gets Another Win Against Labor
Search & Performance Marketing Daily - Thursday, April 8, 2021
Why Amazon Continues To Take Google Share
Facebook, Zuckerberg Get Slapped With Lawsuit From Muslim Advocates
Facebook Paying People For Information That Feeds AI Algorithms To Prevent Bias
Deepfakes A Growing Cyberthreat Concern
Publicis Strikes Exclusive Deal With The Trade Desk, Integrates Epsilon's Consumer IDs As Cookie Solution
Advertisers Say Podcasts Of Growing Importance, Though Measurement Problematic
YouTube Urges Judge To Throw Out QAnon Lawsuit Over Video Takedowns
Search & Performance Marketing Daily - Wednesday, April 7, 2021
Here's How Pinterest Intends To Change The Internet
Yelp Introduces Searchable Asian-Owned Business Feature To Promote Love
SMBs Ready To Restart 2021 Ad Budgets, Study Shows
Email Collection Forms Improve Performance Of Online Videos
New YouTube Metric Shows Percentage Of Views From Content That Violates Policies
Pandemic, What Pandemic: Internet Ad Spending Surged 12.2% To $139.8B In 2020
On Cusp Of Apple's IDFA Changes, iOS App Marketing Interest Soars
Cannes Lions Festival Going All Digital For Second Straight Year
Spotify Should Ditch 'Dangerous' Voice Recognition Technology, Watchdog Says
Bidstream Data Could Threaten National Security, Senators Warn
Broadband Industry Urges Appeals Court To Block California Net Neutrality Rules
Google Adds Animations To Gmail For Android Swipe Actions
Search & Performance Marketing Daily - Tuesday, April 6, 2021
How Killi Unveil Makes Data Accessible To 320M Americans
Founders Of GoTo.com, OpenX Launch CTV Media-Buying, Performance Platform Based On Search
Google To Roll Out YouTube Video Ad Experiments
Microsoft At It Again With Surface Vs. Apple iPad Ad
Yahoo Answers Is Shutting Down After 16 Years
Paid Search And A History Of Losing Control
Amazon Share Of U.S. Digital Advertising Tops 10%
Search & Performance Marketing Daily - Monday, April 5, 2021
How Google's Path To Ecommerce Looks Different Than Amazon's
Institute For Advertising Ethics President Says Industry Needs Standards, Guidelines
CTV, Video Ad Impressions: Which Lengths Drive The Highest CTR, Engagement?
Edelman: Trust In All Forms Of Media Falls To All-Time Low
How Neustar Changes Customer Identity Data Management
Facebook Unveils New Ad Units Tailored For Streamers
Digital Boomerang: New Online Customers Drive Boost In Returns
Facebook Hacked, Zuckerberg's Phone Number Leaked To Web
Gmail On Its 17th Birthday: Opinion
Search & Performance Marketing Daily - Friday, April 2, 2021
The Fourth-Party Cookie - How It Looks And Acts
Facebook Explores Ranking Some Key Content Categories Differently
Google Presses Judge To Throw Out Larceny Claim In Chrome Privacy Battle
YouTube TV Now Lets Subscribers Buy And Access YouTube-Purchased Movies
Court Upholds FCC's Loosening Of Media Cross-Ownership Rules
ATV In-App Outperformed Web Ad Impressions In 2020, For First Time
Advanced TV Ad Impressions, Deal Making Recovers By End Of 2020
France's New Lockdown Puts Another Wrench In The Works For This Year's Lions Festival
B2B Myopia: Brands And Visitors Disagree On What Works On Websites
Interest In 'Marketing Reporting' Soars
To Integrate Measurement -- Or Not To Integrate Measurement?
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