- Banner Ads Ignored Cross-Demo
Around the Net In Media, Fern Siegel - Tuesday, November 30, 2010
AdweekMedia/Harris Poll asked consumers to cite the kind of advertising they're mo ...
- Prime-Time Spots Steady, Long-Term Costs To Drop
MediaDailyNews, Wayne Friedman - Monday, November 29, 2010
Media agency TargetCast tcm says the four networks' average cost for ...
- Comcast NBCU: Ways To Drop-Kick Advertising into Interactive Age
On Media, Diane Mermigas - Friday, November 26, 2010
Although it is clearly fixed on preserving the cable lifeline to hom ...
- How Advertisers End Up With 'That Guy'
Around the Net In Brand Marketing, Nina Lentini - Monday, November 29, 2010
Every so often, advertisers all look at one actor and decide ...
- Is Ari Emanuel An Agency Killer?
MediaDailyNews, - Monday, November 29, 2010
With the launch of Lverage, WME Entertainment's latest venture into brand marketin ...
- Automotive Gaining on Communications For Top Radio Ad Category
Research Brief, Jack Loechner - Monday, November 29, 2010
Building on strong first and second quarters, Radio continued its upward trajecto ...
- Mobile Ad Rev To Hit $24B By 2015
Around the Net In Media, Fern Siegel - Thursday, November 25, 2010
Mobile advertising revenue will rise tenfold to about $24.1 billion by 201 ...
- Clicks Are Just A Part Of The Picture
Research Brief, Jack Loechner - Thursday, November 25, 2010
One of online marketers' simplest metrics to keep track of, the clickthrou ...
- Rainbow Shuffles Sales Suite
Around the Net In Media, Fern Siegel - Wednesday, November 24, 2010
Rainbow Media is shuffling the deck at its ad sales unit, appointi ...
- Mobile Advertising To Hit $1 Billion in 2011
Research Brief, Jack Loechner - Wednesday, November 24, 2010
A whitepaper from Smaato, utilizing consumer research for mobileSQUARED by Lightspeed Researc ...
- Viacom Fights Back, Blocks Google TV
MediaDailyNews, Wayne Friedman - Monday, November 22, 2010
It's almost a clean sweep against Google TV: Now Viacom joins ...
- That's Entertainment; The Hispanic Expectation of Online Advertising
Research Brief, Jack Loechner - Tuesday, November 23, 2010
Findings presented by comScore chief research officer Josh Chasin, "A Closer Lo ...
- Mpire Poised To Announce Partnership With AOL's ADTECH
Online Media Daily, Gavin O'Malley - Monday, November 22, 2010
Ad verification and optimization technology provider Mpire on Monday is expected ...
- Do Brands Really Know Where Ads Appear?
Online Media Daily, Laurie Sullivan - Saturday, November 20, 2010
The advertising industry needs to step up and create more transparency arou ...
- Euro RSCG N.Y. Names Al Kelly CCO
Around the Net In Media, Fern Siegel - Friday, November 19, 2010
The New York office of Euro RSCG has hired Al Kelly ...
- Hispanics More Receptive To Online Advertising
MediaDailyNews, Wayne Friedman - Thursday, November 18, 2010
Online Hispanic consumers tend to be younger than non-Hispanic consumers -- a ...
- Display Ad Impressions Climb
Research Brief, Jack Loechner - Friday, November 19, 2010
According to an overview of the U.S. online display advertising market f ...
- Just An Online Minute... Balls Beat Bed Bugs At The 2010 Ad Council Public Service Award Dinner
Just An Online Minute, Kelly Samardak - Thursday, November 18, 2010
Last night I covered one of my absolute favorite events every yea ...
- Online Political Ads In California Must Disclose Financial Support
Online Media Daily, Wendy Davis - Wednesday, November 17, 2010
California's election authorities have approved new regulations requiring that ads in n ...
- Trust Is A Must
Research Brief, Jack Loechner - Thursday, November 18, 2010
If advertising is created to sell a product, service or even ...
- Are Media Brands Ready To Be Brands?
MediaDailyNews, Ellen Oppenheim - Tuesday, November 16, 2010
For most of their existence, media companies defined themselves based on h ...
- Ad-On: Motorola Invests In BlackArrow
MediaDailyNews, David Goetzl - Tuesday, November 16, 2010
A Motorola subsidiary has made an investment in BlackArrow, a firm th ...
- Online Video Advertising Takes The Lead
Research Brief, Jack Loechner - Wednesday, November 17, 2010
According to the results of its inaugural survey of leading U.S.-based onli ...
- The Bull's Back! Meeker Sees $50 Bil Ad Market
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, November 16, 2010
Morgan Stanley analyst Mary Meeker -- who achieved fame (and infamy) duri ...
- Card for a Card: AmEx Hires Conan
Around the Net In Media, Fern Siegel - Monday, November 15, 2010
In an effort to tap into the buzz surrounding Conan O'Brien's retu ...
- What's Cookin'
Research Brief, Jack Loechner - Monday, November 15, 2010
A unique segment of active online users within the ranks of ho ...
- Deflation Data Bursts Media's Bubble: Reveals Average Ad Costs Declining For Online Display, TV Nets
MediaDailyNews, Joe Mandese - Thursday, November 11, 2010
At a time when the value of ad-supported media should be acceleratin ...
- Yahoo Taps Time Inc.'s Powers To Head Ad Sales
Online Media Daily, Joe Mandese - Thursday, November 11, 2010
Yahoo, the top seller of online display advertising, Wednesday named Time In ...
- Google's Recent Changes: Here There Be Monsters
Search & Performance Insider, Gord Hotchkiss - Thursday, November 11, 2010
Something's brewing in Mountain View. Google's geared up the SAR (Screwing Arou ...
- Kids Watch More Fast-Food Ads Than Ever
MediaDailyNews, Erik Sass - Monday, November 8, 2010
U.S. youth is being targeted by more fast-food marketing than ever befor ...