Bloomberg started his efforts on Sunday night with one commercial and four airings, totaling an estimated $1 million in TV spend. Read the whole story

The three-time NYC mayor -- who won't take campaign contributions -- spent a record $102 million of his own money on his final reelection … Read the whole story

Engine Media claims to be the "the world's first integrated news, gaming, sports, and esports platform." The launch comes as the TV industry is … Read the whole story

The deal is expected to close on December 4, with trading of the new entity starting on the following day. Read the whole story

While the supply of TV gross ratings points has declined 31% (among adults 18-49), the cost of TV ad time rose 43% for broadcast … Read the whole story

Telemundo Deportes is focused on reaching a desired demographic: the 18-34 Hispanic user who is bilingual or English-dominated. Read the whole story

While most analysts are predicting continued heavy pay-TV subscriber losses, Tom Rutledge believes that the damage of high pricing and lost market segments has … Read the whole story

Senator Ed Markey (D-Massachusetts) on Friday urged the company to prohibit child-oriented videos that include product placement. Read the whole story

Executives from Ocean Media, Havas Media and Electronic Arts discuss strategies for balancing reach and other goals with cost efficiency in cross-platform campaigns, without … Read the whole story

Ad pros know better than anyone that reach, even when it is "earned," doesn't come for free. But that's the case big digital platforms … Read the whole story

Dueling programmatic forecasts were released this morning by Publicis Media's Zenith and eMarketer. Either way, programmatic is now nearly 85 cents of every display … Read the whole story