Monarch Airlines is looking for an agency to handle its advertising account. The process is being handled internally by its procurement department. The move is being seen as a response to major campaigns from rival low-cost airlines. Ryanair is advertising its "Low Fares. Made Simple" spots on national television for the first time. EasyJet recently spent GBP50m on its "where are you going" campaign, which featured its first tv spots since 2011.

The Drum is reporting that DigitasLBi is declining to repitch for the digital creative, user experience, mobile and brand communications brief it won from E.ON in 2010. In its absence, the first round of pitches has begun, with SapientNitro and Dare believed to be pitching.

Notonthehighstreet.com has called a pitch for its digital media planning and buying businesses as it considers its first move into display. Pay-per-click advertising is handled internally by the online marketplace. M2M won the online marketplace's offline media account nine months ago, when digital was not part of the brief, and is involved in the current process.

Broadcasters are facing a second-screen battle for World Cup viewers. Adidas, Budweiser, Johnson and Johnson and Volkswagen are ramping up real-time marketing efforts, particularly in social. Jennifer Anton, marketing manager at World Cup sponsor Budweiser UK, says: "Facebook and Twitter are going to play a big role in how we activate around the World Cup, we're going to be using all the insights we have learnt (in 2010) to connect with consumers around what we feel is going to be the biggest social media conversation ever."

Freesat, the satellite joint venture backed by BBC and ITV, is moving into paid content for the first time. The operator has signed a deal with Curzon to offer pay-per-view films. The deal is being reported as opening up the possibility for Freesat to offer a paid-tv service from the likes of Netflix, LoveFilm, Tesco's Blinkbox or Sky's Now TV.

Nearly all American sites -- 96% -- offer space for branded content compared to 62% of British sites, according to The New Dynamics of Advertising 2014. The report also found that much work is also needed with British publishers offering cross-platform optimisation. In the past year the number of sites working seamlessly across desktop and mobile channels has only risen 15% -- an increase it describes as "only faintly encouraging."

Omnicom has followed in the footsteps of Publicis Groupe and has signed a deal with Twitter. The agreement will integrate Omnicom's programmatic advertising platform, Accuen, with Twitter's MoPub exchange. Twitter is expected to add adverts on Twitter to MoPub soon, meaning that Omnicom and Publicis will be able to tap into MoPub's existing extensive network of mobile sites as well as Twitter. The Omnicom deal offers the group's agencies fixed ad rates and preferential access to inventory.

Engine is opening its social media content agency, Moment Studio, in the UK for WCRS client Warburtons. The studio works like a newsroom, collating news from around the world and suggesting ideas for related branded content. Production teams create ideas which are then offered for approval before being turned into content. Moment Studio claims this ensures that real-time marketing content hits the right quality levels but does not constantly drain client resources. Moment Studio has worked for Pepsi and Purina in America.

Coca-Cola is launching a GBP20m anti-obesity drive to get one million people active by 2020. Coca-Cola Zero ParkLives will see the no-sugar brand launch organised activity such as badminton, rounders, tai chi and table tennis across 70 British parks over the summer. Parks in Birmingham, Newcastle and Newham in London are already earmarked for the scheme. Next year the brand intends to roll out the programme to more locations in a bid to hit its 2020 target.

The new Facebook "ask" button is all about getting more data out of users so advertising can be better targeted, Campaign concludes. While people are clearly nervous about sharing data with advertisers, it is believed they are far more open with friends. Thus, if they get an "ask" request to their relationship status, for example, they are more likely to clarify for a contact than a brand, yet still additional valuable data about the user is made available to Facebook.