More than four in five football fans will be keeping up to date with the World Cup online and more than half (53%) will use a smartphone to get the latest scores. Interestingly, research from work.shop.play found more fans will still be using television to get scores (38%) than social media (24%). Mobile devices will not be just for updates, as nearly a quarter (22%) of 16- to-34-year-olds expect to watch full games on a tablet and nearly half (47%) will watch match highlights on a tablet.

Facebook's News Feed algorithm tweaks are hitting SMEs, There are currently 25m SMEs regularly using Facebook, according to the social network's latest figures, but only 1m of these regularly advertise. By changing the News Feed algorithm, more small businesses will be forced to "boost" posts to communicate with fans. A recent study of 50,000 posts by 1,000 Pages by News Feed optimization service EdgeRank Checker showed that organic reach per fan halved between September 2013 and March 2014 from 12.6pc to 6.5pc.

WPP's AKQA has a near 20% stake in Tunepics, the social network launched last week by former Topshop CMO, Justin Cooke. The social network allows users to send clips of music (from iTunes) with pictures and colours to contacts. Built by AKQA, it has emerged today as the agency's work and a seed cash injection has resulted in it owning nearly 20% of the social network.

John Lewis has announced the five start-up finalists in its JLAB technology incubator. The five companies will now receive GBP12,500 and office space for 12 weeks before a winner of the GBP100,000 first prize is picked. Two of the five allow a retailer to use iBeacon style technology to identify target shoppers, track their movements and send personalised messages. The other three offer WiFi music around the home, tags on products that make servicing requests simpler and a 3D room planner.

Diageo has appointed Droga5 Europe to its advertising account for Ciroc, the luxury vodka brand fronted by rapper Sean Combs. The London agency won a four-way pitch for the business that will include creating a campaign that will run in the UK, Brazil, Eastern Europe and South Africa from July. Combs part owns the brand but will not be appearing in the campaign. Ciroc's American agency, Blue Flame, is unaffected by the Droga5 appointment.

Kevin Spacey in "House of Cards" may be a hard act to follow, but Netflix is hoping The Queen is up to it. The video streaming service is planning a GBP100m epic about Queen Elizabeth II based on Peter Morgan's play, "The Audience." The series is to be called "The Crown" and will span the Queen's six decades on the throne.

Showrooming is not damaging the high street research from Dentsu Aegis-owned iProspect reveals. The agency, working with Coleman Parkes Research, found that only 7% of consumers ages 30-49 research in-store and then buy online. This is dwarfed by those who research online but then buy in-store, particularly among older generations. Thus, while 5% of those over 50 do "showroom," 30% reverse showroom and end up buying goods researched online in a physical store.

Mobile operator Three has called a review of its direct marketing business held by Omnicom's TBCH since 2006. AAR is running the review, and the successful agency will focus on direct-response marketing to both attract new customers and sell additional products to Three's eight million customers. TBCH is not involved in the process and is now reported to be on the verge of being folded into Omnicom's Rapp agency. No redundancies are expected.

People signing up to Facebook today will have their "share" settings automatically set to "friends only." Facebook says the move is in response to public concerns that users are accidentally over-sharing posts to the entire Facebook community. Existing users will have to go through their privacy settings if they wish to adopt the same policy. Facebook is under constant criticism for its privacy policies and is now competing with new entrants such as Snapchat, which use discretion as a selling point.

The former CMO of Topshop, Justin Cooke, has launched a new social network built around sharing pictures and snippets of songs. Tunepics allows users to search iTunes for a sample of a song that can be added to a picture with a colour and mood selected to reveal how the person feels. Cooke claims the site is for the 'Snapchat generation' who enjoy "impulsive, emotional behaviour." Tunepics is part of Apple's affiliate programme and so a link to buy each tune will accompany each message.