Vodafone has signed an exclusive deal to offer 4G customers a free six-month Netflix trial as it looks to catch with rivals' success in selling 4G tariffs. The trial is in addition to new 4G customers being given a choice of a free trial of Sky Sports Mobile or Spotfiy Premium. Vodafone revealed earlier this week that it had signed up 637,000 4G customers, which lags behind rivals. EE claims to have reached a tipping point where more new customers are signing up to 4G than 3G.

Google has revealed in a letter to America's Securities and Exchange Commission (SEC) that it needs its $30bn war chest for overseas acquisitions. "The Daily Telegraph" is reporting that, considering Britain is one one of the biggest global centres for start-ups outside the U.S., it is likely much of this cash pile could be earmarked for potential investment in the UK.

Netflix is to expand its television streaming service to France, Germany and Switzerland as well as Austria, Belgium and Luxembourg in late 2014. "The Daily Telegraph" is reporting that it will face different legal issues outside the UK. In France, for example, a movie cannot be streamed on a subscription service until three years after its release. Also, in Germany, its prime asset, "House of Cards," will not hold quite so much of an allure because it has already been broadcast.

Digital's viewability issue has prompted "The Financial Times" to work trading advertising by time rather than individual ad spaces that may or may not even be seen. It has been working with New York-based Chartbeat on developing the time-based metric, which it expects to see launched in Q4 this year. The newspaper reveals that research with its advertisers suggests they would like to go a lot further than the IAB's 50% of pixels being seen for one second for an advert to be considered viewed.

Britvic has appointed TH_NK to handle digital for its wide range of brands, including Robinsons, Fruit Shoot, J20 and Tango. Initially, TH_NK will focus on the adult soft drink, J20, working closely with incumbents BBH and Iris. The agency will lead Britvic's digital strategy and execution across social, Web and mobile, as well as leading measurement and optimisation across all channels. The brief was won following a six-way pitch.

The UN is appealing for pitches and approaching agencies for an online brief to redesign the Web site for its refugee division, the United Nations High Commissioner for Refugees (UNHCR). Agencies are expected to produce a detailed technical offer, detailing plans and experience, before being invited to Switzerland to pitch for the business. Last month, the UN hired Mother London to work on a brief to promote sanitation awareness, while its HIV and Aids programme, UNAIDS, is looking for an agency to make HIV testing "cool."

The magazine industry has plans to form its own Thinkbox-like independent lobbying and marketing group Speaking at the PPA Reinvent conference, Kevin Costello, the chairman of the Professional Publisher's Association and chief executive of Haymarket Media Group, revealed that the work currently undertaken by the PPA marketing team will soon be placed within a new independent marketing agency. He also said a focus on digital will bring the PPA and the Association of Online Publishers (AOP) closer together.

It may not have won over Coldplay, but Spotify has revealed it now has 10m paying subscribers and 40m active month users. The figures are the first update since the music streaming service announced it had 24m active users and 6m subscribers in March 2013. Nevertheless, the company faces stiff competition from Deezer, Google Play All Access, Xbox Music, Sony's Music Unlimited and Apple is on the verge of completing a deal to buy Beats Music.

With a "tap" rate of 0.79%, response to newspaper adverts is forty times higher on a tablet than online, the industry's first study from Newsworks shows. The marketing body for news brands has published figures which show interactive adverts had the longest dwell time, at 9 seconds, video had the highest tap through rate of 1.06% and text links were roughly average both for tap rate and dwell time. Twenty campaigns were tracked in motors, retail and travel, finance, tech and entertainment in Q4 last year.

Facebook Premium Video ads are coming to the UK next month. The format allows 15-second video adverts to automatically play without sound as users scroll though news feeds. If they are clicked on, sound is activated. Premium Video ads have been trialled in the U.S. since December. The feature is already available here non-commercial videos and Facebook claims it has led to a 10% increase in interactivity. Facebook has also unveiled an improved Video Metrics tool which offers deeper insights in to video consumption