BBH US founder Cindy Gallop told London delegates at Drum Live what needs to happen to the ad industry's business model -- "we need to blow it up and start again." She believes modern practices -- such as pre-rolls counting down until content is played -- ensure that advertising has a negative perception among the public that must be addressed. She also urged agencies to remember their passion and not get sucked into doing what competitors are doing.

Apple is the best storytelling brand in the UK, according to storytelling agency Aesop, which tasked OnePoll with surveying more than two thousand people about the brand's personalities and the stories they tell. Cadbury and McDonald's were second and third. Marks & Spencer, Kellogg's and Fairy dropped out of the top ten this year to be replaced by Ikea, Virgin Media, YouTube and Macmillan Cancer Support. UKIP was the only political party to make the top 20 list.

EBay is looking to consolidate its social media strategy across Europe into a single agency. Creativebrief is helping the online auction and retail brand handle the process, which is in its early stages. Chemistry meetings have yet to take place. Ebay works with a number of agencies across Europe on social media and has a strong presence on both Facebook and Twitter, but is looking for an overarching strategy through the appointment of a single agency.

German food manufacturer Intersnack has split its 50m Euro pan-European business between Vizeum and Initiative. Vizeum is believed to have won the UK, France, Slovakia and Poland, while retaining the Netherlands and Ireland. IPG's Initiative is expected to handle Intersnack's largest domestic market, Germany, as well as Italy and Spain. The account, which includes KP, Hula Hoops and McCoy's, was previously handled in the UK by WPP's Primus.

The low-cost Leeds-based airline, Jet2, is searching for an agency to handle its advertising account. Four agencies are believed to have been invited to pitch. The airline has not said whether the incumbent, Leeds-based Home, is one of the four. Carat Leeds, which handles Jet2's media and buying account, is not affected by the review.

Last night's shock 7-1 victory for Germany over Brazil has become the most tweeted sports event ever with 35.6m tweets, compared to 24.9m for the previous record holder, the 2014 Super Bowl. Germany's fifth goal, by Sami Khedira, broke another Twitter record, hitting 580,166 tweets per minute -- more than Beyonce's performance at the Super Bowl and nearly double Miley Cyrus' infamous MTV VMA's performance.

Pernod Ricard's CMO and Chairman of the World Federation of Advertisers, Martin Riley, believes that "endless discussions of renumeration and commoditising of work is a cost exercise which is not solving the problem of what the client/agency relationship really needs." He claims that agencies need to move away from billing by the hour and instead help brands solve problems. Hence, the drinks giant has restructured recently around smaller teams to "capture that entrepreneurial spirit."

The sale of the Guardian's majority stake in Auto Trader in January has left the company financially secure to pursue "the financial prize of open" in American and Australia -- and soon, India. David Pemsel, deputy chief executive, claims the announcement yesterday that digital revenues are up 24 percent shows "open" has not "bottomed out" and that India will be the likely next online launch for the newspaper company.

British shoppers lead the pack when it comes to making ethical purchases. According to a recent report by McCann Truth Central, two in three British shoppers would consider the ethics of a product before buying it, compared to half of Americans and forty percent of French consumers. Nevertheless, one in three will battle other shoppers for the last bargain left in a shop, and one in five believe it is acceptable to order an item online, wear it once and then return it.

Havas Media Group's Arena has won Flight Centre's media planning and buying account, previously handled by IPG's Initiative. News of the appointment comes ahead of a summer advertising campaign that will run at the end of the month. With more than 2000 stores in the UK, Australia, South Africa, the USA, Canada and New Zealand Flight Centre is one of the world's largest independent travel retailers. It will continue to handle PPC, SEO, affiliates and social in-house.