Lacoste is launching what it dubs a "unique" app that allows shoppers to try on its new range of trainers using augmented reality (AR). The French brand claims the app is unique because it combines 3D product scanning with AR technology. Customers place their foot within a graphic on the floor and can then try on different trainers virtually to see how they look.

The Adidas "all in or nothing" content-driven campaign was a landmark in advertising, Marketing suggests, and will form the future basis of how the sportswear brand communicates with the public. The magazine claims it demonstrated key lessons, such as having content in reserve to "anticipate" events. Also, creating stories that people can emotionally connect with and that you are not afraid to put ahead of your brand message are key takeaways.

Yahoo has bought mobile app analytics business Flurry for an estimated GBP117m to GBP175m. The company works with app developers to analyse data about users so they can be offered more personalised adverts. It is Yahoo's biggest purchase since buying Tumblr in 2012. Mobile search and display has been just about the only positive for Yahoo -- recently doubling year-on-year compared to overall profits falling 18 percent in the last quarter.

Netflix profits have more than doubled, putting the company in a very strong position as it seeks to conquer Europe. The streaming service announced that it has passed 50m subscribers, and in the last quarter, two in three of its new subscribers lived outside America. This will be encouraging news as its prepares to launch in Germany, France, Austria, Switzerland, Belgium and Luxembourg this September.

Snapchat appears to be getting ready for monetisation. Two trademarks were filed earlier this month for software that processes electronic payments and processing fund transfer requests, including credit cards and mobile payments. The move comes at exactly the same time that parent company, Facebook, is trialling a '"buy now" button.

Time Warner has changed its bylaws to reduce the possibility of an extraordinary shareholder meeting being called to accept any further offers from Rupert Murdoch's 21st Century Fox. A rule that previously allowed 15 percent of shareholders to call for a meeting has been scrapped. Any shareholders that want to accept a Murdoch offer will have to wait the best part of a year before the next AGM.

Amazon's UK chief, Christopher North, claims the online store could become the biggest in the world within "a couple of years" by moving from 120m product lines to a billion and offering a half-hour delivery service via a fleet of drones. Amazon has asked permission to begin testing drones that can carry items up to 2.5kg with a range of ten miles from an Amazon base. North claims the technology is ready and waiting -- all that is needed is approval before the drones can be used.

Google will not label games with in-app purchases as "free" from September, following European Commission criticism. The company has agreed to devise new guidelines for app developers to ensure that any in-app purchase is accompanied by an approval prompt. The European Commission has praised Google for its promise of action while criticising Apple for offering "no concrete and immediate solutions to date" despite a promise to work on the issue.

Talks between BSkyB and 21st Century Fox that could bring Sky Deutschland and Sky Italia in to the BSkyB fold are reported by The Times to be at an advanced stage. The agreement could be ready within weeks and would return around 8 billion Euros (GBP6.3bn) to Fox at a time when the movie company is attempting to buy Time Warner -- an $80bn offer has already been turned down.

Droga5 Europe has won the pan-European advertising account for Belvita, the breakfast bar brand owned by Mondelez. The brief was won without a pitch. The incumbent was Havas. Droga5 will work across twenty-two markets in television, digital and social. The cereal bar brand launched in 2010 and has most notably sponsored Capital FM's breakfast radio shows in a campaign fronted by the slot's presenter, Lisa Snowdon.