As it plans its expansion in to Europe, Netflix has started talking with agencies about a UK brief that has expanded to the pan-European account. Conversations with several agencies are believed to have already taken place, but the process has yet to reach the final stages. Fallon was hired in September last year but stopped working on the account six weeks ago. Netflix plans to launch in Germany, France, Austria, Switzerland, Belgium and Luxembourg in September.

Publicis ZenithOptimedia and Havas Media were the only top-ten UK media agencies to see a decline in billings during 2013, according to figures from Recma. The research shows ZenithOptimedia dropped 6 percent between 2012 and 2013 and Havas Media was down 8 percent. WPP's MediaCom was the largest agency in the UK with GBP2.66bn in billings, up GBP100m on 2012. Dentsu-owned Carat was second and Group M's Mindshare third.

Coca-Cola has topped the list of brands that consumers can recall as being a World Cup sponsor. In research, undertaken by Millward Brown's Consumer Neuroscience practice, Coke was recognised as a sponsor by 81 percent of consumers in the UK. While non-sponsor brands and those with an association with other football competitions such as Nike and MasterCard scored highly before the event, after the tournament they were outscored by official sponsors Visa and Adidas.

The7Stars has won the GBP5.5m media account for the owner of Fox's Biscuits and Goodfella's Pizza in a competitive pitch. The 2 Sisters Food Group review began in April after MediaCom resigned the account amid rumours of a dispute over remuneration. The food company has also appointed Dublin-based The Social House as its creative agency and is planning a new TV strategy to launch later this year.

A huge World Cup marketing drive from Coca-Cola and the launch of Share a Coke in new territories could do nothing to halt a second-quarter 1 percent drop in revenue and a 3 percent drop in net income. The company blames commodity price increases and a flat American market which led to the first decline in fizzy drink revenue in fifteen years. The company is planning to save $1bn in productivity, which it will spend on marketing.

Apple results for the last quarter show profits up 12 percent to $7.75bn. The impressive figures were driven by iPhone and Mac sale rising by 13 percent and 18 percent respectively, making up for an iPad drop in demand for the second quarter running. To put the figures in to perspective, iPhone sales alone totaled $91.3bn last year -- more than the revenue of Google, Facebook, Twitter, LinkedIn and Tesla Motors combined.

AOL UK has gone fully programmatic with all reserved inventory for its owned-and-operated sites. The move includes AOL, Huffington Post, Engadget, TechCrunch, Parentdish and MyDaily. Noel Penzer, managing director of AOL UK, called the move "a major milestone for AOL UK and the industry as a whole." He believes AOL is now leading a trend in the industry which will remove much of the administrative side of buying ad space. Agency leaders have welcomed the move.

Facebook has launched a "Save" tool that will allow users to save links, movies and other content to view later. Users will find their saved list in the "more" tab on mobile or clicking the left-hand side of their Facebook page on the Web. It will be made available on iOS, Android and the Web over "the next few days."

Omincom Group revenue for Q2 is up 6.4 percent, driven by a 7.8 percent rise in U.S. revenues. Across its portfolio, organic growth -- excluding acquisitions and currency effects -- was up 5.8 percent and, overall across the group, advertising increased by 10.5 percent. The figures are better than Publicis Groupe's Q2 results, which showed that revenue was down 1.5 percent and organic growth was down 0.5 percent. A $35bn merger between the groups was called off in May.

CMOs and CIOs are working closer together than ever before -- but still not at a level close enough to transform their companies in the digital age, according to a new report from Accenture. Its Cutting Across the CMO-CIO Divide shows that while nearly half believe their relationship is better, the same proportion of CMOs believe It does not understand the urgency of integrating new data sources and that tech development is too slow to support digital marketing.