David Beckham has unveiled the Haig Club whisky brand developed with his agent, Simon Fuller, and drinks giant Diageo. It will now be available in bars, restaurants and retailers across the UK and will roll out in the next few weeks in China, South Korea, Vietnam, Malaysia, Singapore and the United States, expanding to additional markets in the near future. To celebrate the brand's global launch, Beckham hosted a 'Haig Club' weekend on the outskirts of Edinburgh which was attended by friends, associates and his wife Victoria.

BSkyB is pushing ahead with its plan to create a European pay television giant after winning the backing of 96 percent of its independent shareholders yesterday. BSkyB agreed to buy Sky Italia and a controlling stake in Sky Deutschland for GBP4.9 billion from 21st Century Fox, in a deal that will create a pan-European broadcaster with about 20 million customers. The Rupert Murdoch-run Fox, which owns nearly 40 percent of BSkyB, was not allowed to vote on the transaction because of stock market rules on conflicts.

DHL is being criticised for appearing to take advantage of Formula 1 driver Jules Bianchi's horrifying crash at the Japanese Grand Prix. The company, which is F1's official logistics partner, posted some photos of Bianchi on the Facebook page, 'Formula 1 Backstage by DHL', along with the text, "Ghastly accident in Japan. Jules Bianchi is fighting for his life. By clicking 'like' on this occasion, you'll be sending Jules your best wishes for a speedy recovery." The post has apparently since been deleted.

UK holiday firm Butlins is on the lookout for a new creative agency to create a new visual identity and help the brand better connect with the British public. As the firm celebrates its 80th anniversary, it will look to find a new strategic direction, accepting pitches from interested agencies. The group, which has invested millions in its three UK sites in the last five years, will appoint an agency to create a new visual identity across all resorts and to help Butlins to produce a more cohesive brand experience for its customers.

It would appear that the UK really is "better together" for food and drink marketers after a study found they could be missing out on a premium of up to GBP2.1bn by not branding their products "Made in Britain" instead of from England, Scotland or Wales. The report, which was commissioned by Barclays, polled 7,610 consumers online in the U.S., Germany, France, Ireland, Brazil, South Africa, China and Qatar. It revealed that consumers in emerging markets are 64 percent more likely to buy a product carrying the Union flag.

Tesco has focused on personalisation for the launch of its new Hudl tablet as it looks to use the launch to prove its innovation credentials and that it is listening to what customers really want. At its launch Tesco's group digital officer Michael Comish revealed a new device that he said was a complete redesign of the original. He said Tesco had designed the new tablet "with customers and what they said they wanted" in mind, with the aim of launching a device that is "welcoming and accessible to all."

Leo Burnett's work for P&G's 'Like a Girl' received the biggest ovation of the night for its focus on empowering young women. Adam&Eve/DDB was the most-awarded UK agency, picking up two Grand Clios in the Engagement category and Integrated Category, as well as two Gold gongs in the Film category and Out of Home for its Harvey Nichols' Christmas 'Sorry I Spent It On Myself' campaign. Ogilvy & Mather walked away with a Gold award for Dove's 'Camera Shy' campaign and OgilvyOne won a Grand Clio for its BA 'Magic of Flying' work.

Selfridges has invested GBP40m in revamping its Web site as it looks to bring the Web site in line with its in-store experience. The new site has a greater focus on content, with Selfridges recently hiring an online editor in chief. It is also aiming to make more of its products available online, having recently signed a deal with Cartier to sell on its site. Changes include an overhaul of site search and new options such as a "quick view" of products and a wish list function.

Local newspapers remain by far the most trusted and popular source of local news, according to a YouGov survey. But Facebook appears to be growing in popularity as a source of local news. The report, commissioned by Havas PR UK, was based on a survey of more than 2,000 Britons and found that Facebook is by far the most popular social media platform -- with 60 percent planning to use it over the next two years. It also found that a significant minority -- 30 percent -- don't plan to use any social site.

Kantar Media has unveiled the UK's first official Twitter metric for measuring Twitter TV audience engagement. Kantar Media developed Twitter TV Ratings as part of a global partnership, announced last year, with the social network. The tools will be available from mid-October. It will include metrics not seen in the UK before, including unique authors and their affinity to brands, channels and programmes, and unique audience. It will also measure the number of individuals who viewed tweets related to a show.