It is unlikely to generate the same acclaim as its collaboration with Kevin Spacey on "House of Cards," but a multi-film deal between Netflix and Adam Sandler was hailed as another landmark for the video streaming service yesterday. Sandler will produce and star in four movies that will be available first to Netflix subscribers, in a move that analysts described as another assault on Hollywood's distribution system. It comes days after news that the martial arts hit "Crouching Tiger" and "Hidden Dragon" will first available on Netflix.

WhatsApp rival, Viber, has appointed Brothers and Sisters to handle its advertising account. The agency will work as part of a new roster for Viber, which also includes design agency, Studio Output and Essence, who will manage Viber's digital media planning worldwide. Brothers and Sisters has been appointed to build its brand strategy and deliver creative advertising campaigns that can be used in local markets including the UK. There was no incumbent on the account and the agency won it without a pitch.

Publicis Groupe chief executive and chairman, Maurice Levy has discussed succession planning within the company and his rivalry with WPP chief, Sir Martin Sorrell, stating that he would not miss him when either retired. Speaking to AOL chief executive Tim Armstrong at Advertising Week New York, Levy said they would continue to buy agencies to fill some of the holes for clients, but said that succession planning was his priority.

Club Wembley, the premium membership programme at Wembley Stadium, has appointed Iris to handle its marketing activity. Appointed following a competitive pitch, Iris will now work across core marketing activity, including all lead generation, experiential activity, match day activation and event communications. Club Wembley has worked with Iris Concise, the global network's strategy consulting, CRM and insight arm since February 2013, who advised on how to maximise their sales and marketing strategy.

Mondelez International has agreed a "substantial global advertising commitment" with Google that will see it shift more of its global advertising budget to online video. The move backs the snacks maker bid to shift 10 percent of its global spend to online video in 2014. Financial details of the deal, which was brokered by Starcom MediaVest, were not disclosed but the company says it is "our largest in digital media so far."

Marketers need to ensure they bring clarity to communications around data marketing with consumers who are increasingly willing to lower the value of their personal information for brands they trust, according to a report. The findings from Orange's study of more than 2,000 mobile users in the UK, France, Spain and Poland placed an average value of GBP140 on how much they believe online data such as location and demographic information is worth to brands. This figure rises to GBP200 for companies they have never dealt with.

Orangina, the French soft-drink brand, has appointed Grey London to handle creative and through the line activation as it prepares for a major marketing push in the UK. Orangina kicked off a review last month and spoke to several agencies including non-roster shops. There is no incumbent on the account, but Fred & Farid has created global advertising including the controversial ads featuring sexually suggestive animals.

Nestle is set to appoint VivaKi and ZenithOptimedia to its GBP60m UK media business. Mindshare, which has handled the FMCG giant's media since 2004, is believed to have declined to repitch. The contract covers a range of services across Nestle's brands, which will be overseen by VivaKi, but much of the planning and buying work will be handled by ZenithOptimedia. The appointment of the Publicis Groupe-owned agencies would end the prospect of Nestle consolidating its entire business into Group M.

Havas CEO, Yannick Bollore has asserted that data and creativity can work together, while sidestepping rumours of a potential merger between the company and French media company, Vivendi. Speaking during Advertising Week New York, Bollore asserted: "It is nonsense to oppose an emotion and rationality -- even if it is proved to be an emotion, the combination of the two can work. Algorithms will never replace the creative director. I'm not worried at all about the future of creativity."

Blinkx, the online video advertising broker targeted by short sellers, has issued another profit warning, prompting calls for management to sell up and return cash to shareholders who have seen more than four-fifths of their investment wiped out since January. The company's shares plunged a further 17pc to less than 30p on Wednesday after it said in its earnings before interest, taxes, depreciation, and amortisation (ebitda) for the first half of the year would be zero. That compares with $18m for the same period last year.