Wickes, the home-improvement retailer, is reviewing its GBP25 million advertising account, putting the incumbent MWO on alert. MWO is expected to repitch. Its advertising for Wickes uses the tagline "It's got our name on it". Carat handles Wickes' GBP23 million media planning and buying account. Its parent, Dentsu Aegis Network, is to handle social, pay-per-click and SEO.
Twitter and IBM have announced a new partnership that will see the firms combine their data collection capabilities to provide more insightful marketing information to businesses. As a result of the deal, IBM will offer Twitter the use of its cloud-based tools including IBM Watson Analytics. The companies will collaborate on a set of apps to aid businesses in their marketing.
Sainsbury's will replace David Beckham as brand ambassador for its Active Kids programme with Liverpool and England striker Daniel Sturridge. Beckham was appointed the face of Sainsbury's in 2011 in a reported GBP3.5m sponsorship deal. The former England captain fronted Sainsbury's Active Kids programme to get children doing more exercise and eating more healthily.
Forrester has found that just 27 percent of marketers have holistic customer profiles that take account of mobile and other digital activities. The majority of marketers also fail to systematically harness mobile analytics to generate insights, with 59 percent of those that do only doing so to understand the performance of mobile marketing apps.
Budget gym operator The Gym Group has appointed MEC as its media agency. MEC will start work immediately by supporting the business with media strategy planning and buying, digital marketing and below-the-line customer relationship marketing (CRM). The Gym Group is planning to launch a member acquisition campaign in January that will promote a refreshed brand positioning.
The Guardian is exploring wearables as a news gathering tool as well as audience consumption platform, according to Guardian group product manager Tom Grinsted. He said the Guardian was exploring a variety of ways that news could be consumed on devices such as smartwatches and Google Glass. The Guardian is also considering how wearables can create news content.
Half of all YouTube views are now coming from mobile devices, according to the chief executive, Susan Wojcicki, who spoke at the U.S. Code/Mobile conference -- where she added that YouTube's overall watch time is still growing at a 50% rate annually. She also said that YouTube is considering new ways to charge those viewers for watching, as an alternative to advertising.
'Hackathons' and 'Selfies' are part of the marketing lexicon but are phrases that until recently those in the profession would not expect to hear from its professional body. The Chartered Institute of Marketing (CIM) , however, is relaunching with a new identity and plan to become a "more relevant and engaging" organisation using all the tools available to a 21st century marketer.
Twitter is to extend its native advertising offering to affiliated products such as TweetDeck as well as across the entire mobile app ecosystem as part of wider efforts to grow revenue beyond its own walled garden. The social network plans to broaden the scope of native ad formats as part of a wider bet on the continued growth of app usage instead of the mobile Web.
Twitter saw $3bn wiped off its value despite the company revealing it has attracted millions more users in the past three months. Shares in the social network dropped 10pc in after-hours trading, although it reported 284m monthly active users at the end of the third quarter, up 13m on the previous three months and a rise of 23pc from the same period last year.