M&S's Executive Director of Multichannel, Laura Wade-Gery, told London's Festival of Marketing that its Christmas campaign is its "most digital yet", putting social media at the forefront. She said customers are responding best to brands that have "shifted focus to online and content." The 25% rise means M&S's digital marketing budget has more than doubled since 2010.

The AMV BBDO-created ad uses the tagline "Christmas is for sharing." It does not show the Sainsbury's brand until the end of the 3-minute-and-20-second ad, when it is also revealed that the ad was made in partnership with The Royal British Legion.

Facebook yesterday reported Q3 revenue and earnings per share that beat analysts' expectations. CEO and founder Mark Zuckerberg said simply: "This has been a good quarter with strong results." Mobile was particularly impressive, bringing in approximately 66% of advertising revenue for Q3, up from approximately 49% of advertising revenue in the third quarter of 2013.

Pizza Hut has handed its GBP10 million delivery account to Ogilvy & Mather London ahead of a marketing drive to modernise perceptions of the Yum! Brands business. O&M will be the lead creative and strategic UK agency for Pizza Hut, which has previously used Abbott Mead Vickers BBDO and most recently McCann Manchester. O&M was awarded the business without a pitch.

Amazon is seeking aviation experts and other flight-related roles in Cambridge, as it looks to develop its Prime Air drone delivery service in the UK. The group has posted details of several roles that specifically mention Prime Air. One states: "Amazon Prime Air is looking for a Flight Safety Manager to ensure the safety and professionalism of our flight program."

The vast majority of finance directors feel they are unable to quantify the return on investment (ROI) that their organisation receives from its marketing spend, according to research carried out by Marketing Week and sister brand Econsultancy. While the relationship between finance and marketing has long been a difficult one, the study lays bare the scale of the problem and highlights the adversity facing marketers who wish to play a more influential role in their companies.

Channel 4 claims it will be the first in Europe to introduce programmatic buying to allow advertisers to better target specific audiences on its All 4 service. All 4 is the new online hub for its TV channels and video on demand, or cloud TV, which will launch next year. The TV industry is starting to see the rewards of video-on-demand ads on services such as 4oD, ITV Player and Demand Five, with the Advertising Association forecasting growth of almost a third next year.

Nestle is on the receiving end of a Twitter backlash after its Mexican "Crunch" chocolate account compared the candy to the disappearance -- and murder -- of 43 student teachers from Iguala. The tweet referred to the probable murder of the students in September -- to which three cartel members admitted to burning in a rubbish dump -- a crime which has shaken the nation. The tweet -- which was quickly deleted after being posted at 12.01 a.m. on Sunday -- suggested that the missing students were 'Crunched' in an attempt to promote the candy bar.

Starcount, the company that is aiming to do for celebrities on social media what its chief executive's previous company did for Tesco's Clubcard, has raised GBP4.7m of growth capital, chief executive Edwina Dunn revealed at The Telegraph's Festival of Business conference. "We've just closed a round of financing with private UK investors to raise $7.5m (GBP4.7m)" she said. "Now we feel huge relief and can get on with running the business." She said she and her husband have put an undisclosed amount of their own money into Starcount.

Premier Foods will run a 30-year old Oxo ad on Christmas day as a tribute to the actress Lynda Bellingham, who died earlier this year. The ad, which is called "my Christmas," will run once on Christmas day on ITV. The ad first aired in 1984 and was created by JWT. A spokeswoman for Premier Foods -- which owns the Oxo brand -- said the company would also make a donation to Action Against Cancer, a charity that Bellingham supported. Bellingham played the matriarch of the Oxo family in 42 ads between 1983 and 1999.