After years of urging his clients to spend more on digital media, the most powerful man in advertising says they need to reconsider newspapers and magazines because they may be more effective than people think. Sir Martin Sorrell, the chief executive of the world's biggest ad agency group, admitted he had shifted his view. The head of WPP told the Broadcasting Press Guild that agencies and their clients had moved so much money from newspapers and TV to online and social media that it was time to reconsider "whether it makes sense."

The boss of one of the largest local newspaper publishers said that he expected a shift from print to digital advertising this year. Johnston Press, owner of titles such as "The Yorkshire Post" and "The Scotsman," reported a GBP24 million pre-tax loss in the year to January 3, compared with GBP291 million loss previously. Ashley Highfield, the chief executive, said he hoped that "by the end of this year growth in digital advertising will overtake the print decline." Digital revenues rose by 20% to GBP29 million last year.

Viacom, which owns Channel 5, will launch Spike, a new free-to-air channel featuring the full series of "Breaking Bad," next month. It will be the first time that "Breaking Bad" will be shown in its entirety on British TV when the channel launches on 15 April. Spike is already a channel in the U.S. The new channel will show new seasons of "The Walking Dead" as well as British shows. Spike will take slot 31 on Freeview and 5USA will move to 21. The 24-hour channel will also be available on Sky TV, Freesat and Freeview.

VCCP has won the Nationwide account, which is understood to be worth about GBP30 million annually, after beating Mother in the final stages of a competitive pitch overseen by ISBA. 18 Feet & Rising, the incumbent, has worked with the building society since 2011, when it won a pitch against Saatchi & Saatchi. The appointment follows Nationwide's attempts to broaden its marketing platforms and create a roster of agencies to work with on projects spanning traditional advertising, digital and CRM activity.

WPP chief executive Sir Martin Sorrell has said the advertising industry doesn't report transparently and called out competitor Omnicom's "barter business" as a unit that runs without disclosure. Speaking at Advertising Week Europe, Sorrell was asked by Bloomberg anchor Francine Lacqua to comment on the next big thing to disrupt business. He shrugged off the question, saying he "didn't know," but suggested the revenue figures companies report "mirrors disruption" and the biggest issue is that the industry doesn't "report transparently."

Amazon is on the hunt for UK agency partners that can help drive forward its e-commerce advertising proposition, and embed creativity and relevancy deeper into its customer experience. The e-tail giant launched a 'Trusted Creative Partner Program' in the U.S. in December 2014, signing up six U.S. agencies to help it deliver creative executions for its Amazon Fire tablets and e-commerce ad units. Now it is looking specifically to engage with UK creative agencies as well as media agencies, to "invent and innovate on behalf of the customer."

An advert by the "Daily Star" for a competition offering readers a chance to win a date with a Page 3 model has been banned by the Advertising Standards Agency after they found it to be "sexist, offensive and socially irresponsible." The newspaper, which named itself the "official home of Page 3 babes" after the "Sun" stopped publishing photos of topless models in January, offered a prize of a visit from two "Star Babes" to the winner's workplace.

The DVD is fighting a rearguard action against the threat from streaming services like Netflix. The latest industry data from the British Video Association shows that consumers spend GBP6 million a day on movies in physical formats. Particularly popular were blockbusters like Frozen which shifted 4 million DVDs last year. Overall, consumers spent GBP1.4 billion on DVDs and Blu-ray discs during 2014, with physical sales and "download to own" services accounting for two-thirds of the overall market.

120-day plus payment terms, rebates to fund CSR projects, e-auctions to reduce rate cards... Does any of this build a relationship of trust, mutual respect and deliver better results? Add inviting 63 agencies to pitch, charging fees to administer invoices, internal debtor day competitions, and the list goes on... We have surely reached a point where these sorts of business practices have to be called into question. The MMA has decided we have reached a limit of tolerance with corporations making the above demands.

Oborne, who made national headlines himself last month when he accused his former employer the Daily Telegraph of kowtowing to HSBC set his stall out from the outset of an Advertising Week Europe panel debate. "Advertisers are snake oil salesmen," he said. "I've no doubt that people in this room fall into that category, many of them. They represent everything that is most meretricious and shallow about British society. They represent in particular the Americanisation of British society."