Bloggers are the third most trustworthy source of information, behind friends and family. Brands come ninth, just ahead of politicians. The findings came from a survey of over 2,000 consumers by Affilinet. After friends, family and bloggers, fourth place went to social media contacts, followed by colleagues, journalists, and religious leaders. Celebrities came eighth, before brands and politicians.

The decision comes five months after the consumer packaged goods company shifted its media-planning business to PHD from WPP's Maxus. The media-buying account had previously been split between the two agencies, with Maxus taking the lead and PHD handling digital. The US claims about $300 million of SC Johnson's annual global ad spending.

The brand, which annoyed the public with early ads featuring repetitive hard-house jingles, has contacted media agencies with the brief and is running the pitch directly. MEC Manchester is the incumbent on the account and is understood to be re-pitching. The agency has worked with We Buy Any Car since 2012 after it won a competitive pitch. Before that, We Buy Any Car used All Response Media. According to Nielsen, We Buy Any Car spent GBP13.2 million on advertising in the UK in 2014.

Kia Motors has signed on as sponsor of crime drama on Channel 5 unleashing a series of tongue-in-cheek idents depicting driving dramas. Launched Wednesday, the 5- 10- and 15-second ads will run alongside Channel 5's flagship dramas including "CSI," "The Mentalist," "NCIS" and more. The series of idents aim to catch viewers' attention by drawing them into an individual drama.

Trinity Mirror is understood to be preparing to close digital media brands UsVsTh3m and Ampp3d while cutting jobs in the UK to fund a push into North America. Around 27 roles in total are expected to be lost, with a further eight digital jobs created. Around 14 people in the the Mirror's "new formats" team, which includes both sites as well as football-focused spin-off Mirror Row Zed, were put on a 30-day redundancy notice period on Wednesday.

As connected devices and the Internet of Things (IoT) continue to make strides into our everyday lives, brands may risk losing affinity with consumers, as they begin to disappear into "the framework" of the connected Web, according Sapient Nitro's experience design director Daniel Harvey. Speaking to The Drum following a panel session at Digital Shoreditch 2015, Harvey warned that brand marketers will face an onslaught of new challenges as the IoT becomes more prevalent amongst brands and in society as a whole.

There's an assumption that younger generations don't watch linear television, don't want to pay for it and have attention spans the length of a Vine. A new study from REVOLT, Sean Combs' cable music network that lunched in 2013, found that 62% of millennials prefer to actually watch TV on TV. In addition, one in three millennials even Snapchat content they're watching on their traditional TVs.

ITV staff will go on strike today for the first time in a decade, forcing the broadcaster to rearrange filming of soaps such as "Coronation Street" and "Emmerdale" and pre-record other shows usually seen live, such as "Loose Women." But ITV, the biggest free-to-air commercial broadcaster, said "contingency plans" meant schedules would be "unaffected." Staff from three unions have voted to walk out in protest at a 2 percent pay offer. They had demanded a 2.75 percent rise -- the same increase they received a year ago.

Waitrose has appointed Adam+Eve DDB to its ad account. It has one of the strongest brands in the supermarket sector but must look to address value perceptions if it wants to maintain growth. Adam+Eve was appointed following a two-month pitch process. The move was necessitated by Waitrose's previous creative agency BBH's decision to take on the Tesco ad account. Waitrose advertising under BBH has recently focused on promoting the unique structure of the supermarket, where its staff own a share of the business.

The incumbent is Initiative, which will repitch for the business it has held since the summer of 2010. Other shops believed to be in the running are Omnicom's PHD and Dentsu Aegis Network's Vizeum. Ancestry.co.uk positions itself as the leading online resource for family history and genealogy. It is owned by the US-based Ancestry.com, which claims to be the biggest commercial genealogical company in the world with the largest collection of family trees.