McDonald's has rolled out a new integrated campaign that aims to build trust in the brand by addressing food provenance issues. McDonald's launched the campaign on Friday with a 60-second TV ad that aired during the Emmerdale ad break. The "myth-busting" campaign aims to increase consumer trust in the brand by addressing food concerns and showing the "quality" ingredients that McDonald's uses. The spot, created by Leo Burnett, is designed to be upbeat but with a serious message.

Foster's has called time on its long-running ad campaign featuring Aussie mates Brad and Dan, as the beer brand looks to move away from the typically laddish style of marketing that has been accused of casual sexism. The final TV ad in the "Good Call" series, which features Brad and Dan giving blokey advice to British men, will air on Channel 4 just before "Alan Carr: Chatty Man," which airs at 10 pm.

Baroness Shields, the former head of Facebook in Europe, is to become the UK's minister for internet safety and security in the new Conservative government. The "Telegraph" understands that the American-born entrepreneur turned technology evangelist is to lead the Government's effort to improve online safety in its war against child pornography. She will also be involved in the UK's war on cybercrime and hacking, including the vital area of cybersecurity, with the aim of keeping the general public safe online.

Tesco, Barclays and Deloitte are among the launch partners for Mumsnet Jobs, a new job site from the parenting network to showcase family-friendly career opportunities. The site was launched amid a scathing survey conducted by Mumset which found that over 90% of users think that there is a "motherhood penalty," whereby mothers' careers take a nosedive post-children -- contributing to the gap in workplace pay and seniority between men and women.

The BBC faces a major backlash from independent television producers over plans by director-general Tony Hall to compete for programme commissions from other broadcasters and internet services such as Amazon and Netflix. A group of Britain's biggest independent producers is preparing a complaint that the expansion will distort competition and amount to illegal state aid. The legal groundwork is being laid by PACT, the production industry trade association, whose members said the plans were a threat to commercial producers.

The review has been instigated by Betfair's newly appointed Chief Marketing Officer Johnny Devitt, who was promoted from director of online marketing earlier this month following the departure of marketer Mark Ody. Devitt joined the company in 2013 from high street rival Paddy Power. Havas Media Group's Arena, which has handled Betfair's media business for two years, is not believed to be interested in repitching for the account.

Several mobile operators plan to block advertising on their networks, setting the stage for a battle with digital media companies such as Google, AOL and Yahoo. One European wireless carrier told the "Financial Times" that it has installed blocking software in its data centres and planned to turn it on before the end of 2015. The software prevents most types of advertising from loading in Web pages and apps, although it does not interfere with "in-feed" ads of the kind used by Facebook and Twitter.

Most marketers still haven't grasped the importance of mobile, although devices outnumber humans, according to Google UK Sales Director Martijn Bertisen. Speaking at IAB Mobile Engage, Bertisen suggested most brands have not built a better experience on mobile as compared to desktop. He said: "I would disagree that as an industry, as marketers, that we are even ready for the mobile phone. Very few of you could put down your mobile phone and show me that the Web site for your company is better than the experience I get on desktop."

TUI is to axe its Thomson brand as part of a consolidation that will also bring an end to First Choice. The group, which outlined its plans in a strategy update, will focus its marketing on the TUI name, which will replace all its other tour operator brands over the course of the next three years. The move will also see TUI's fleet of around 140 planes -- currently branded Thomson Airways, Jetairfly, Arkefly, TUIfly and TUIfly Nordic -- rebranded under the parent name.

Samsung reportedly paid a hefty $250m to acquire Apple Pay competitor, LoopPay, earlier this year. The technology is to be used in Samsung Pay, and will reportedly allow users to swipe their phones at stores that accept the service. However, unlike Apple Pay, Samsung Pay uses technology similar to that used in card-swiping, meaning that most stores would not need to install new software to be compatible. Samsung Pay is slated to launch later this year.