Michael Wall, who stepped down as the global chief executive of Lowe and Partners last week, is joining Mother as an equity partner. Wall, who was a founder of Fallon in 1998, will take on the new position of global chief executive at Mother, working alongside the partners of Mother Holdings. During Wall's time at Fallon, the shop created work for brands including Sony Bravia, Skoda and Cadbury. Following a hiatus after Fallon's sale to Publicis Groupe, Wall took charge of Lowe and Partners in 2009.

Facebook is testing an in-app keyword search engine on a small number of iOS users in the US, enabling them to find and share links to articles without leaving the app. Currently, users have to already have left the app environment and jump into a browser to search for the content they want to share, and copy the link, and then go back into the Facebook app. This new update offers a much more streamlined user journey, allowing them to remain within the Facebook ecosystem and never have to leave the app.

The Post Office has been quietly recruiting customers passing through its transformed Oxford branch for biometric experiments in a bid to better understand the stress points in the customer journey. It has been strapping heart monitors and cameras to consumers as they wander around the store, noting the points where the body reacts badly to things such as poor signage. It comes as part of a complete overhaul to the way it gathers and uses data from the 17 million customers it serves each week.

A new global study has shown that seven in 10 global consumers favour digital devices such as wearables and smartphones, which monitor "every aspect" of their fitness and psychical health. The research, which was conducted by Havas Worldwide from an online survey of 10,131 people ages 18+ in 28 global markets, shows that nearly half of (45%) of the US market is accepting of such devices. However, privacy remains a serious concern for consumers and could hinder the progress of devices such as the Apple Watch.

EasyJet is rolling out a mobile 'host' app across European airports that the airline claims will personalise airline travel as it focuses on aim to be "digital leader." The mobile "host" app is designed to provide "helpful and timely guidance" to EasyJet passengers, according to chief executive Carolyn McCall. Developed in partnership with Gatwick airport, where it has been trialled for the past month, it combines live location data using Google's indoor maps function with booking details and airport information.

FreedomPop, the free mobile phone service founded in the US by a former BT executive, has announced plans to launch in the UK. The four-year-old company has teamed up with Three to offer customers the ability to send and receive calls, texts and Internet data free of charge. A deal with a second, unknown UK mobile network is expected to be announced soon. FreedomPop makes its money by offering a basic package for free and hoping customers subsequently pay for more minutes and data.

Microsoft has coined three types of personality -- ninja, pragmatist and ambidextrous -- in a study of people's digital media habits aimed at the advertising community. According to the report, an attention ninja is someone who compartmentalises tasks by doing separate things on different devices, while an attention ambidextrous performs multiple tasks on the same device, and an attention pragmatist combines the traits of the previous two.

Unilever is hoping to close the missing link between on and offline visits and sales after awarding start-up Glimr a $50,000 prize to pilot with one of its brands. The world's second-largest advertiser today crowned the start-up, which lets brands build a one-to-one relationship with consumers using offline data collected from beacons, the winner of its Scale Up competition during a session at Digital Shoreditch 2015.

Telefonica is to buy in-app mobile impressions that are 100 percent viewable -- a guarantee it has been promised by revamped, tougher measurement standards from Millennial Media. Advertising within apps is tipped to be one of the driving forces of mobile advertising revenues by researchers and industry observers alike. However, concerns over the viewability of ads on smaller screens has made many advertisers reluctant to put more into the pot, although Telefonica is now ready to back what it feels is trustworthy inventory at scale.

The days of Evgeny Lebedev's government-backed local television experiment, London Live, could soon be numbered -- as its chief executive admits it is has now been ring fenced from the rest of the group and its performance is under "constant review." Speaking days after London Live secured Ofcom's permission to row back on promises it had made to secure the contract regarding original programming output, Auckland is being characteristically matter of fact about its prospects.