• Freeview Passes 100m Mark
    Freeview, the free-to-air TV service, has sold more than 100 million digital terrestrial TVs and set-top boxes since it launched in 2002. It includes all TVs, boxes, DVD and Blu-ray players with built-in Freeview. The majority of sales, or 66%, have been through integrated digital TVs at just over 70 million. Freeview+ digital TV recorders, which allow people to pause, record and rewind TV, made up six million sales. HD TVs and boxes made up 16 million sales, 98% of which were TV sets.
  • BBC And The Guardian Sign Up To Instant Articles On Facebook
    BBC News and the Guardian are the first UK media companies to sign up to a new Facebook initiative. Currently, mobile readers have to click on a link in their news feed with a wait of more than eight seconds for the article to load in another web page -- a slow experience in the fast-paced Internet world. The new initiative, called Instant Articles, will see stories run within Facebook that the company says will make for a seamless loading experience 10 times faster than the current system.
  • Vizeum Put On Alert By Thetrainline.com
    Thetrainline.com's media account is up for grabs, putting incumbent Vizeum on alert. The Drum understands the account is worth circa GBP4m. Vizeum beat Manning Gottlieb OMD and PHD to the account in 2008 as part of the online ticket retailer's wider strategy to reposition the brand. Thetrainline.com has since experienced rapid growth, and now claims to be the UK's fifth largest e-commerce brand with over 20 million visits a month.
  • Young People Online For 27 Hours Per Week
    Young people between the ages of 16 and 24 spend more than 27 hours a week on the Internet, communications watchdog Ofcom said as it laid bare the extent of the UK's changing internet habits over the last decade. People are spending twice as much time online compared to 10 years ago, fuelled by increasing use of tablets and smartphones. The biggest increase has been among young adults, with time spent online almost tripling from 10 hours and 24 minutes each week in 2005 to 27 hours and 36 minutes in 2014.
  • BBC Licence Fee Under Question With New Culture Secretary Appointment
    The future of the BBC licence fee is in doubt after appointment of John Whittingdale, the chair of the commons culture committee, as the new culture secretary. Whittingdale, who has chaired the culture, media and sport select committee since 2005, will take a tough stance against the BBC when charter renewal negotiations begin later this year. In October, he described the BBC licence fee as "worse than poll tax" and said the GBP145.50 charge was unsustainable in the long term.
  • Travelodge Launches GBP25m Campaign After GBP100m Makeover
    Travelodge has unveiled a GBP25m campaign to showcase its revived value proposition after undergoing a GBP100m makeover. The 'Travelodgical' campaign aims to speak to the "small part in everyone that loves finding value," according to CEO Peter Gowers, who believes the UK has "become a nation of value seekers" post-recession. The campaign follows on from the 'Get up and go' message outlined last year when the business returned to TV advertising for the first time since 2011.
  • Betfair Appoints First CMO
    Betfair has named director of online marketing Johnny Devitt its first chief marketing officer (CMO) after scrapping the brand director role and the departure of its top marketer. Devitt replaces Mark Ody as the custodian of the brand. He will report to the company's chief executive Breon Corcoran. With online marketing and branding responsibilities now led by one marketer, Betfair is keen to unearth more efficient ways of converting brand metrics like awareness and sentiment into a loyal following.
  • Web Use Doubles In A Decade
    The average Internet user is surfing the net for 20 hours a week, twice as much as they would have in 2005. Ofcom research has revealed that Web users (16 years old and above) spent nine hours and 54 minutes online each week in 2005 -- now up to over 20 hours and 30 minutes in 2014. The largest increase was witnessed among 16- to-24-year-olds, with 10 hours and 24 minutes in 2005 almost tripling to 27 hours and 36 minutes by the end of 2014. The proportion of adults using the Web also rose by half from six in …
  • KitKat Rebrands With 'YouTube My Break' Wrapper
    KitKat is undertaking its biggest wrapper redesign since the brand came to market almost 80 years ago, changing the logo on more than 100 million packets to reflect the different ways that consumers spend their breaks -- including one with "YouTube my break" branding. Some 600,000 YouTube break KitKats will go on sale with the aim of "helping people make the most of their down time," according to Nestle's marketing director for confectionery in the UK and Ireland, Lisa May.
  • Google Says Nearly Half Of All Video Ads Are Unviewable
    Almost half (46 percent) of video ads served across the Internet -- excluding YouTube -- in the United States will never be seen by consumers, according to a study by Google. This figure drops to 42 percent in the UK. The findings come as advertisers continue to grapple with issues arising from viewability -- where an ad is served on a page to how quickly it disappears when a user scrolls - and as Google continues to encourage advertisers to consider its TrueView formats following a significant investment since its launch in 2010.
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