Mondelez International has signed an agreement with online purchase specialists ChannelSight that will allow consumers to easily buy brands such as Cadbury via ads, product pages, social media, video and CRM campaigns. Over the course of the next several months, Mondelez will add a 'Buy Now' button to owned, earned and paid media platforms, linking its marketing activity to more than 130 retailers in 25 of its global markets.

The growing popularity of mobile devices has helped Google increase its dominance of global advertising revenues, with the Web search giant's income from media spending more than twice its nearest competitor. The Silicon Valley giant had media revenues of $50.6bn (GBP32.8bn) in 2013/14 according to new research, dwarfing the next largest player, the Walt Disney Company, at $20.3bn. ZenithOptimedia's annual industry roundup ranks companies by media revenues, which it defines as those from businesses that support advertising.

Facebook's media revenues increased 63 percent over the past year as the social network embraced the rise of mobile to boost users' visits and is advertising offering. Facebook, winner of Campaign's medium of the year in 2014, is now ranked the tenth-largest media owner in terms of media revenue, defined by ZenithOptimedia as "all revenues deriving from businesses that support advertising - television broadcasting, newspaper publishing, internet search, social media...". The next-fastest-growing company is Baidu.

Interpublic is merging two of its agency brands, Lowe & Partners and Mullen Advertising, into the Mullen Lowe Group. Alex Leikikh, formerly the chief executive of Mullen, will lead the combined entity as worldwide chief executive. Michael Wall, previously chief executive of Lowe & Partners, will exit the company after a brief period. The merger was spurred by Mullen's need for a more expansive network to serve clients globally, Leikikh said.

The percentage of brands taking their digital efforts in-house grew significantly in 2015, according to a new study, leaving digital agencies facing a big question over whether to specialise or consolidate. The report from digital society SoDA, which has a stake in the results as it represents the digital marketing industry, found that 27% of brands now claim to work with no agencies for their digital marketing, more than double the figure from the same study in 2014.

Despite concerns that the role of chief digital officer could be on the way out, it actually appears to be alive and well as a new study predicts the number of CDOs will double this year. The report from the CDO Club found that the number of CDOs at UK companies doubled to 70 in 2014 and will double again this year. Globally there were almost 1,000 companies with a CDO role last year -- twice as many as in 2013, with that figure again expected to double in 2015.

William Hill has created a virtual reality (VR)-based live sports experience using Google Cardboard as it looks to revolutionise live sports gambling and widen its customer base. The bookmaker has collaborated with production studio Unit9 to fuse GPS race track data with VR technology to create an immersive, 3D horse race in which customers can experience a race as a jockey. William Hill plans to run extensive trials before moving to large-scale rollout, but if it is a success then it will be extended to other sports.

According to the research from parenting Web site BabyCentre, 64% of millennial mothers feel enormous pressure to achieve "perfection." This mounting pressure was a key theme of the brand's 2015 State of Modern Motherhood report. The research revealed that consumers are facing significant pressures on both time and finances. The omnipresent "great life you aren't living" broadcast every day on social media is further intensifying this pressure. Some two in five mums feel that social media intensifies the pressures they already feel.

BT has reported a 14% boost in annual pre-tax profit to GBP2.645bn, but group revenue fell 2% to GBP17.85bn in the period. The telecoms and media group, which yesterday unveils its fourth-quarter and annual results for the year to 31st March, also confirmed that shareholders last week approved its GBP12.5bn acquisition of mobile group EE subject to regulatory approval. It plans to keep the EE brand extant in the short term.

The Glenlivet, the Pernod Ricard malt whisky brand, is on the hunt for an agency to handle UK digital activity. Lost Boys, previously known as MRY, was named The Glenlivet's social CRM agency of record in May 2014. It was tasked with developing and executing a social-led digital strategy, including the relaunch of The Glenlivet's CRM initiative, The Guardians of The Glenlivet. The two companies have since parted ways. Lost Boys declined to comment. Pernod Ricard did not respond to Campaign's requests for comment.