In his new role, Clays assumes responsibility for developing the strategy and driving the business performance of OMD UK, whose clients include McDonald's, Boots and Disney. The appointment is part of a wider restructure at the agency that will result in the formation of a new board of managing partners. In addition, the Omnicom Media Group-owned agency has promoted Jess Roberts to chief client officer.

The company has agreed to a three-year deal believed to be worth about GBP6 million. It replaces Iceland, which has sponsored the show for the past nine years. From the autumn, the Aunt Bessie's deal will include broadcast, digital, on-pack and in-store licensing, mobile and the first-ever I'm A Celebrity... app. Idents around the programme will be created by VCCP and feature Margaret and Mabel, the nosey characters in the brand's ads.

The incumbent is the Havas Media Group-owned Arena, which is understood to have declined to repitch. The agency has handled the business since May 2013. The review followed Betfair's promotion of Johnny Devitt to chief marketing officer in May. Betfair launched the "tap tap boom" campaign in February in the run-up to the Cheltenham Festival. The spot, which was created by WCRS, showed how easy it was to place a bet.

Beleaguered as Tesco might be, the grocer recently took time to round up 25 artists and 700 litres of paint to create a giant smiling emoji in a field near Bath. Why? "To make people grin on their commute," of course. The stunt was actually pulled off by Tesco's mobile arm on the back of a survey which found that a smile from a stranger would lift their spirits in the morning.

Pearson is in "advanced discussions" over a sale of the "Financial Times." The sale of the global financial newspaper, which was first published in 1888, could net Pearson as much as GBP1bn. Potential buyers previously linked to a move for the "Financial Times" include Axel Springer, Thomson Reuters and Bloomberg.

Less than half (49%) of online ads served in the UK met the IAB and Media Rating Council's recommendations in the second quarter of 2015, according to a new report from Meetrics, suggesting that brands could have wasted GBP485m on ads that weren't seen. The rate compares to a viewability figure of 56% for 2014. When cross-referenced with the IAB's digital ad spend report for 2014, the study suggests brands could waste close to GBP485m on display ads.

More than $66bn was wiped off the value of Apple on Tuesday night, after the iPhone maker's results sparked fears that the popularity of its gadgets had peaked. The company failed to sell as many units of its iconic smartphone as analysts had hoped, while it also warned that revenues for the current quarter will be lower than Wall Street estimates. Apple sold 47.5m iPhones in the third quarter, up 35% on the same period last year but short of analysts' expectations of 48.8m. IPad sales fell 18% to 10.9m.

More than 60 million people around the world are bypassing Internet restrictions to watch the BBC's shows online. New research has claimed that 65 million people from abroad watch the broadcaster's licence-fee funded iPlayer service using proxy servers or virtual private networks, which are able to mask the location of the user. The free catch-up TV service is intended to only be available in the UK, but in China alone it is estimated that there are 38.5 million people using it, with shows such as Sherlock hugely popular.

The operator is co-hosting the official sendoff for the team, who will have to travel the long distance from Twickenham to Twickenham for the first match of the tournament against Fiji on 18 September. Take That (along with a 48-piece orchestra) will play a live set for 14,500 rugby fans at the 'Wear the Rose Live' show at the O2, helping to drum up fan support for the team. The squad, coaches and management will also be attending, with players conducting live interviews on the night.

Y&R has named Andrew Dimitriou, the European lead for WPP's dedicated Colgate-Palmolive unit, Red Fuse, as its European president. Dimitriou will remain in Paris when he takes the new job, overseeing Y&R's grow across the continent in all its divisions -- advertising, shopper marketing (Labstore) and digital (VML). He will report to Y&R's global chief executive, David Sable. Campaign is waiting for clarification on whether Rainey Kelly Campbell Roalfe/Y&R will report to Dimitriou.